7 Things You Can Do To Weather The Lows Of A Business Cycle

Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times.

It is quite obvious what we do when our eBusinesses are experiencing the high times, we are pretty pumped up and of course very happy. When times are slow though that is a totally different story.

Many people don't understand that we do have high's and low's that is just a fact of business. It is what you do during the low's that is quite a different story and below you will find some tips which you can take and use to weather the low's:

1. Look Through Your Idea File - EVERY business owner should implement an Idea File, I don't care if you are an affiliate for a program, run an ad co-op, sell gift items, or offer a service... you NEED an IDEA FILE in your life. From time to time you are going to see something that some other business is using and you want to try. Rip it out of the magazine, print it out, write a note and include the web site address, do whatever it will take for you to remember it and put it in this file. When times are slow, go through this file and see if there is an idea from that file that you can take and implement. If it was an eCourse then take the time and rewrite it and get it out there pulling for you. If it was an ad and the headline really got your attention, then use it and get it out there.

2. READ/LEARN - Take the time out to read an eBook that you purchased but just haven't had the chance to get to. Now is the time for it. By reading it, it does two things for you:

1. You are learning a new concept that you can turn around and use in your ebusiness.

2. Believe it or not and of course depending on the type of eBook it will spark ideas for you. If you are given an example for a specific tactic you'll be surprised at the ideas that will coming out at you. (Psst...when they hit you, always have a pencil with you so you can write them time immediately and add them to your "Idea File")

3. Customer Referrals - Go to your current customers and get the power of referrals working for you. Set up some sort of a contest or special offer for them in exchange for them helping you. Create that win/win - you'll be surprised at how well it will work for you.

4. Advertise - The idea during slow times is NOT to quit your advertising. Unfortunately when times are slow that is the first thing that we do. If you have been tracking a particular ad and it isn't pulling then revise it and keep revising until it does pull, but don't pull out all together.

5. Write Articles - You need to get exposure and drum up new business, articles are certainly one of THE most cost effective marketing tools...AND THEY WORK.

6. Joint Ventures - Find a few other eBusiness owners who target similar markets and see if you can build an alliance and do some sort of a joint project together.

7. Off Line Marketing - A biggie and nearly everyone lets this slide. Use cost effective off line marketing strategies to drum up new business. Take in a networking circle at the Chamber, place an ad in your town newspaper, do up some flyers and hand them out, coordinate a workshop of some kind. The possibilities are as endless with off line marketing as they are on line.

There you go, seven strategies that you can take a look at and see what you can implement today that will help drum up some new business and weather your business lows.

In all honesty, you should be using all of these tactics throughout the year, but if for some reason you aren't, well then get cracking!!

Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com ). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)

---

Event Planning: Seven Best Practices Successful Planners Use

Do you plan events for the corporate world like product... Read More

The Warning signs of Online Fraud and How To Avoid It

The number may seem grim for Web-based commerce. In 2004... Read More

10 Things To Ask Your Accountant

This is a quick checklist of a few things that... Read More

Ten Tips on Delegating Work

One way to manage your time more effectively is to... Read More

10 Tips for Effective Proofreading

Proofreading may not be terribly fun, but it's one of... Read More

Ten Ways to Manage a Rapidly Growing Business

While some new business owners face the issue of not... Read More

How to Hold An Extremely Successful Event - 10 Tips

Every event you hold can be extremely successful. Apply these... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

Famous Business Strategies

Either simply a looker-on or a player in the world... Read More

Plan Your Success In Seven Ways

Many businesses lose money yearly because they don't think creatively... Read More

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it... Read More

10 Steps for Business Owners to Take if They Are a Victim of Identity Theft

Be aware that 40 million crooks obtained credit card numbers... Read More

Top Ten Things to Do to Make your Signature File Sell

Always include a powerful signature on every email you send... Read More

The Ten Best Kept Secrets For Protecting Your Business Property Against Theft

1. Locks and Padlocks ? Locks on all outside entrances... Read More

Tips to Starting your Own Busniess

The 9-to-5 grind can make you feel like a just... Read More

Ten Tips for Working at Home

1. Maintain regular working hours and stick to them.2. Get... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

Increase Business Profits - Ten Ways

How do you increase business profits? Answer the following questions... Read More

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

Business Attire: 10 Tips to Perfect Your Look

Being appropriately dressed is essential in making good impressions in... Read More

Why Dont They Just Get It Done: 7 Performance Tactics for CEOs

Buckling under the weight of chronic corporate restructuring, and frustrated... Read More

Top Ten Tips When Business is Slow

How's your business going to keep growing with the holidays... Read More

Seven Ways to Improve Your Results with Follow-up

What follows is a bold statement, but sometimes it takes... Read More

Top Ten Tips: Where to Get the Best Business Books Now!

There are many places you can get books, and I... Read More

7 Reasons You ARE Your Own Best Product, or Lessons From the 2004 Presidential Election

The 2004 election is over--at least in the minds of... Read More

7 Ways To Make A GREAT First Impression!

1. Focus on the other Being known as a... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

Seven Keys to Get Out of a Rut

Rut -- a routine procedure, situation, or way... Read More

How To Use The Power Of Focus To Build Massive Momentum In Your Business

Getting focused on what you want to achieve and creating... Read More

Start Your Own Website in 10 Easy Steps

If you're a beginner, starting a website doesn't have to... Read More

International Shipping/Freight for Dummies

There are lots of benefits for some businesses to import... Read More

1 Step Program to Achieve All of Your Goals

In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More