7 Things You Can Do To Weather The Lows Of A Business Cycle

Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times.

It is quite obvious what we do when our eBusinesses are experiencing the high times, we are pretty pumped up and of course very happy. When times are slow though that is a totally different story.

Many people don't understand that we do have high's and low's that is just a fact of business. It is what you do during the low's that is quite a different story and below you will find some tips which you can take and use to weather the low's:

1. Look Through Your Idea File - EVERY business owner should implement an Idea File, I don't care if you are an affiliate for a program, run an ad co-op, sell gift items, or offer a service... you NEED an IDEA FILE in your life. From time to time you are going to see something that some other business is using and you want to try. Rip it out of the magazine, print it out, write a note and include the web site address, do whatever it will take for you to remember it and put it in this file. When times are slow, go through this file and see if there is an idea from that file that you can take and implement. If it was an eCourse then take the time and rewrite it and get it out there pulling for you. If it was an ad and the headline really got your attention, then use it and get it out there.

2. READ/LEARN - Take the time out to read an eBook that you purchased but just haven't had the chance to get to. Now is the time for it. By reading it, it does two things for you:

1. You are learning a new concept that you can turn around and use in your ebusiness.

2. Believe it or not and of course depending on the type of eBook it will spark ideas for you. If you are given an example for a specific tactic you'll be surprised at the ideas that will coming out at you. (Psst...when they hit you, always have a pencil with you so you can write them time immediately and add them to your "Idea File")

3. Customer Referrals - Go to your current customers and get the power of referrals working for you. Set up some sort of a contest or special offer for them in exchange for them helping you. Create that win/win - you'll be surprised at how well it will work for you.

4. Advertise - The idea during slow times is NOT to quit your advertising. Unfortunately when times are slow that is the first thing that we do. If you have been tracking a particular ad and it isn't pulling then revise it and keep revising until it does pull, but don't pull out all together.

5. Write Articles - You need to get exposure and drum up new business, articles are certainly one of THE most cost effective marketing tools...AND THEY WORK.

6. Joint Ventures - Find a few other eBusiness owners who target similar markets and see if you can build an alliance and do some sort of a joint project together.

7. Off Line Marketing - A biggie and nearly everyone lets this slide. Use cost effective off line marketing strategies to drum up new business. Take in a networking circle at the Chamber, place an ad in your town newspaper, do up some flyers and hand them out, coordinate a workshop of some kind. The possibilities are as endless with off line marketing as they are on line.

There you go, seven strategies that you can take a look at and see what you can implement today that will help drum up some new business and weather your business lows.

In all honesty, you should be using all of these tactics throughout the year, but if for some reason you aren't, well then get cracking!!

Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com ). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)

In The News:


pen paper and inkwell


cat break through


How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum

Do you know exactly what actions you need to do... Read More

How To Make Money With Your Junk Mail

The term "junk mail" is a well-known term. To... Read More

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Networking is probably the best way to build a profitable... Read More

10 High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

The Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More

Business Attire: 10 Tips to Perfect Your Look

Being appropriately dressed is essential in making good impressions in... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

7 Steps Toward a Better Website

Creating a website is one thing, making it better is... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

Ten Ways To Sell Your Ideas To Anyone

You have a great idea you know is a winner.... Read More

Business Meeting Etiquette

Business etiquette is essentially about building relationships with colleagues, clients... Read More

10 Budgeting Tips for Business People and Small Companies

It is possible for small companies and individual business people... Read More

7 Money Saving Tips to Decrease Home Business Expenses

We all know that running a home business is highly... Read More

Ten Tips for Effective Meetings

Here are ten things that you can do to hold... Read More

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

Top Seven Questions for Starting Projects More Effectively

We all are project managers. Some of us manage projects... Read More

How To Move Your Business Online in 7 Steps

So you have set up your company, fairly established and... Read More

Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips

Web Site Blues? Need one, don't know where to start?... Read More

Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies

Your business card is a valuable piece of real estate... Read More

Famous Business Strategies

Either simply a looker-on or a player in the world... Read More

Brainstorming! The Key To Wealth

Advertising executive Alex F. Osborne first coined the word "brainstorming"... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

Top Ten Tips for Improving Your Cash Flow

Cash is king-so they say. If you work for yourself... Read More

Top 7 Ways to Profit from Foreign Trade

Here are seven excellent ways to earn income from international... Read More

Private Practice Success: 10 Essentials for Starting a Practice

As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More

How to Become an Expert in Your Niche Business

What is a niche business? A niche business is one... Read More

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full... Read More

7 Reasons Why Training Doesn?t Produce the Desired Results and What You Can Do To

Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More

Ten Tips to Build a Culture of Inspirational Leadership

Leadership, leadership development and leadership training are "Hot" issues in... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows

Gas prices continue to go through the roof and increased... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More