3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the... Read More
Advertising Click Fraud Rampant Online?
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.In fact, some estimate that 99%... Read More
Who Else Wants To Maximize Their Google Adwords Success?
Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long... Read More
Google AdSense Rewards Content with Adversiting Revenue
If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More
Pay Per Click Advertising For Home Business Owners
The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.Pay Per Click search engines are one of... Read More
How To Increase The ROI On Your PPC Campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.There is... Read More
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.Use Proper Grammar and... Read More
Optimize Your Pay Per Click Ads - 3 Quick Tips
Running a pay per click campaign can be a valuable, fast source of online sales ? but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots... Read More
Google Sued Over Click Fraud in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to... Read More
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