How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles for the search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly. When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.

Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.

Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword in the title tag. Utilize your keywords that you've chosen for your article in the title tag of the web page.

Example: Green Widgets | The best green widgets available

Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.

Ideally you would use the keywords as the headline, but usually this doesn't look natural.

Keep the h tags before and after the entire headline.

Example:Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!

Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph. This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.

Once you have the article written you can use GoRank's keyword optimization tool ( to check what the keyword density is of the text of the article so you can edit accordingly.

Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.

After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.

Be humble, work hard, work smart.

Karl Augustine Author, "9 Deadly Mistakes To Avoid...",
SEO enthusiast, niche web site builder.
GET preferred status now!

Make Money With Keywords

In The News:

pen paper and inkwell

cat break through

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

What to Write About

This is a perennial question among writers and wannabe's. Many... Read More

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your... Read More

Review of Ezine Article Creator V2.0

By now most entrepreneurs realize that the most cost effective... Read More

How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert

What's the quickest, easiest way to get exposure for your... Read More

Letters to the Editor: Having Your Say

Writing a letter to your newspaper's editor is a privilege... Read More

Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then... Read More

Make Money Online Using Keyword Articles

Routing traffic to your web page is incredibly important in... Read More

Powerful Article Marketing Tips

If you have submitted your articles to you have... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get... Read More

Top Ten Checklist to Edit Your Articles

Submitting articles once or twice a week can yield 15... Read More

Where to Get Great Ideas For Your Next Article

There are times when I want to write an article... Read More

How To Submit Your Articles To Article Announcement Lists

Get the Facts you need to start promoting you free... Read More

There is an Article Deep Down Inside of You Just Looking to Bust Out

The Most Economical Way to Advertise online is to Submit... Read More

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Writing Articles For Permanent Traffic

Writing articles is possibly the best way to generated free... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

Ezine Publishers Want These 5 Things From Article Authors/Writers

Want your articles to get picked up and reprinted by... Read More

Interviews with Well-Known Ezine Writers #3: - Shelley Lowery

MS: Shelley, you're an excellent person to talk to about... Read More

Put Your Recruiting on Auto Pilot

Getting people to join your company can be hard work.... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is... Read More

Speakers and Trainers - The Internet is Your Biggest Megaphone

Speak to an Audience that Reaches across the GlobeAs a... Read More

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles... Read More

Article Writing Strategies To Get Into Zen Flow ? 7 Tips

The more you write, the larger your impact. If that's... Read More

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part... Read More

One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal... Read More

Article Marketing: What Is It and How Can I Use it to Grow My Business?

Ever read one of those web articles written by an... Read More

Writing: Getting Started

Writing for web content is one of the easiest ways... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

Articles That Sizzle - Top Ten Topics

There's one key rule that every writer should understand before... Read More