It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.
So, what type of strategy can be utilized to optimize your articles for the search engines?
There's quite a few different ways but here are some tactics that you may want to use:
Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly. When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.
Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.
Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.
Article optimization tactic 2: Utilize keyword in the title tag. Utilize your keywords that you've chosen for your article in the title tag of the web page.
Example: Green Widgets | The best green widgets available
Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.
Ideally you would use the keywords as the headline, but usually this doesn't look natural.
Keep the h tags before and after the entire headline.
Example:Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!
Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph. This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.
Article optimization tactic 5: Utilize keywords in text with appropriate keyword density After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.
Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.
Once you have the article written you can use GoRank's keyword optimization tool (http://www.gorank.com/seotools/) to check what the keyword density is of the text of the article so you can edit accordingly.
Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.
Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.
One key item to remember to write naturally so you get your message across in a human manner.
You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.
After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.
Be humble, work hard, work smart.
Karl Augustine Author, "9 Deadly Mistakes To Avoid...",
SEO enthusiast, niche web site builder.
GET preferred status now!
A huge problem for many people who are working on... Read More
Some six weeks ago, I began writing and submitting articles... Read More
This is the "real" Money Maker in the Mail Order... Read More
How many times have you read the following? If you... Read More
If you want to really make your article "SELL" then... Read More
Part 1 of a 2-part series To read Part 2... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Writing and submitting articles to article banks is a well-known... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Article writing can be such an intimate act as you're... Read More
I've been able to distinguish 3 main categories that people... Read More
It's not enough to scatter your articles across the internet... Read More
We all know that online publishers earn revenue from our... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
It has become common knowledge that the smartest and most... Read More
Writing and distributing articles on the internet is one of... Read More
I've been blogging occasionally over the last two months about... Read More
Do you wonder what easy, cheap, and fast way you... Read More
People love to hear stories. They'll identify with what you... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Anyone who's been in the business for 2 or 3... Read More
All of us, the authors, know that to enhance our... Read More
Looking to build your freelance writing career but don't know... Read More
Writing articles is one of the most powerful, if not... Read More
This may come as a surprise... to you, but writing... Read More
Find definitions from A to G! A About... Read More
Now that you know the secrets to writing great articles,... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
1) Don't use all capitals in your title:People don't like... Read More
Although this may sound like a funny metaphor, if you... Read More
So you've decided to market your home-based copywriting business through... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
Gathering information from interviews is really simple. You ask the... Read More
If you're sick of being #987 for your best Google... Read More
Sharing knowledge on the web can be a very powerful... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
Ease of Submission With so many article distribution sites out... Read More
Original quotes, when used at the beginning or at the... Read More
Making your articles available for reprints by other ezine publishers... Read More
A few years ago as a webmaster with no money,... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Once you learn the benefits of article writing, you may... Read More
Writing articles for your site and for the use of... Read More
Every time I run a course on Freelance Writing, students... Read More
Writing and distributing articles on the internet is one of... Read More
We all know that article writing is a great way... Read More
Writing for websites -- content, as it is called --... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
This article is dedicated to those who are afraid to... Read More
The key to selling reprints to parenting publications is the... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
For me, to decide to start a home business was... Read More
As you write the outline for your next article, there... Read More
I am sure that there would have been a moment... Read More
You have probably heard that writing articles is one of... Read More
I've been involved in publishing for over a decade now... Read More
Article marketing-the simple act of writing one 400 word article... Read More
One of the best ways to promote your website is... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
One of the best things you can do for your... Read More
One of the most common blunders by those using article... Read More
In order to answer the question I've just asked in... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
Article Writing |