Looking for another no cost promotional tool? Your fee will simply be an investment of a small block of your time and writing what you know most about. But there are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web.
If you want to write articles that web users will love to read and put to use follow these 5 simple tips:
1. Make your article scan ready. A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them. Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author's article as "How to Write Web Articles" or "5 Tips to Write Winning Web Articles?"
2. Keep it short. Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader's attention; now make their click worthwhile with brief compelling copy in bite sizes. Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don't want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.
3. Add substance. Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don't take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals. Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader's need for practical information and connect with their emotion. It's a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.
4. Make it web professional. Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview. Make your introduction and summary short but do add one. Your web readers don't want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.
5. Use your keywords. Thread your keywords throughout your short article as naturally as possible. Otherwise your copy will sound stiff and dull. To gain visibility on the search engines, your site must be "indexed" by their robotic software. In its most basic form, they must be able to compare the code, keywords and other Meta tags with the actual content of the site. From this they reach a conclusion regarding the context of the site. This and other factors will affect how well your copy or website places in the search engines.
You may use these guidelines for all kinds of web copy. The same elements of using keywords, making your article professional, adding substance, keeping it short and making your copy scannable will improve the quality of your articles. Practice the above simple principles and write winning articles to distribute on the web everywhere.
© Earma Brown, 10 year author and business owner helps small business owners and writers who want to deliver their message effectively, build client lists and create additional streams of income. Author of "Win with the Writer Inside You", she offers free help through her monthly ezine "Web Wit" at http://www.writetowin.org/win-articles.htm and other free articles and books.
The goal of free publicity is to get your name... Read More
Overture reports over 1 million queries for article keyword related... Read More
One of the best things you can do for your... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
1. What is the single most compelling subject from your... Read More
If you are not creating articles for your website and... Read More
It is not my intention to give you a 5... Read More
It is amazing to see how much we all still... Read More
Writing articles is by far the most effective online promotion... Read More
Sharing knowledge on the web can be a very powerful... Read More
Did you realize that writing and publishing articles online represents... Read More
1) Don't use all capitals in your title:People don't like... Read More
You've got to start somewhere, but once you've created your... Read More
Everyone knows an expert is just a drip under pressure.... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
How is it possible to turn an idea into the... Read More
If you have an entertainment website then you're always looking... Read More
We all know that article writing is a great way... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
All of us, the authors, know that to enhance our... Read More
The Whole reason you write those articles is so you... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Article marketing-the simple act of writing one 400 word article... Read More
When you have to share what you've created, where do... Read More
Is Putting your Articles in the Public Domain really a... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
You've written this wonderful (no question about it) piece of... Read More
Every successful website needs to be, what the experts consider,... Read More
If you have writing skills and want to use your... Read More
By now you probably understand how important writing for trade... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Lets face it people use articles to send traffic to... Read More
Frequently when I am communicating with other webmasters and I... Read More
The traditional print media newsletter is still useful even in... Read More
Do you know the difference between simultaneous article submissions and... Read More
Original quotes, when used at the beginning or at the... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
I've noticed a disturbing trend recently of articles suggesting that... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Many writers struggle with the decision of whether or not... Read More
You want your business to be noticed by thousands daily.... Read More
You, too, can become a recognized expert in your specialized... Read More
There are two primary factors in creating a successful reference... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
There are times when I want to write an article... Read More
We all know that article writing is a great way... Read More
Find definitions from Q to Z... Query -A letter... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Article writing can be such an intimate act as you're... Read More
I have seen the question asked so many times. How... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
1. What is the single most compelling subject from your... Read More
Every field or discipline has its own specialized vocabulary and... Read More
If you've spent any time online trying to promote your... Read More
Writing articles related to your business is a great way... Read More
Finding something to write about can be frustrating for all... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
Many writers do not understand that the online writing business... Read More
When you have to share what you've created, where do... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Are you a reluctant marketer for your book? Do you... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Article Writing |