It is important for all webmasters to realize that if they wish to run an effective advertising campaign that will pay off you must have targeted advertising and effective website content.
Writing content is one thing, but using it effectively on your website is an entirely different subject. If you write an article, you want people to both read your article and view your advertisements. Unfortunately, the more lengthy your article is, the more difficult it is to display advertisements throughout the entire advertising. In Googles' AdSense program there is several skyscraper advertising programs which provide excellent left or right aligned advertisements. However, if your article is longer than the advertising you are wasting valuable advertising space.
There are several ways to deal with this, you can put multiple skyscraper advertisings on top of each other, or you can break up the article in to a series of articles, or provide a link that will pass them to the second part of the article. Personally, I believe that the latter of these solutions is better.
By stacking skyscraper advertisings on top of each other you are modify the framework or template of your website guessing the average size of your article. The problem exists when you have articles that are smaller, you don't want a big line of advertisings extending down beyond the fold (where you must scroll). Having the advertising without website content to fill the area wouldn't look very good.
Of course breaking up the articles in to either smaller articles, or just break the article apart on to multiple pages that requires the user to click to go to the next page has multiple benefits. The primary benefit of this method is that you are maximizing your advertising space, you are doubling the effective advertising area of your webpage and getting the visitor to view more ads. The other benefit is you keep your template looking clean and constant.
Ideally, an article or content page should be roughly 300 to 600 words. This will make the article approximately the correct size for one page. By maximizing the amount of pages and content on your website you can both improve the likelihood of a web surfer clicking on your advertisement and help to improve your website standings in the search engines. Both by having a larger website, and by expanding it on a regular basis. Finally, another good reason for smaller articles is that they are far easier to write. It's difficult to come up with huge reports on a daily basis, but it's quite easy to come up with a short tutorial or explain a specific idea or technology.
Ken Dennis http://KenDennis-RSS.homeip.net/
One of the most common blunders by those using article... Read More
We all know that online publishers earn revenue from our... Read More
Article writing can be such an intimate act as you're... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
By default, Microsoft Word automatically changes straight quotation marks (... Read More
Writing and submitting articles to article banks is a well-known... Read More
Often all the Web Surfer will see is your title,... Read More
Selling books online means that you need to get interested... Read More
1) Don't use all capitals in your title:People don't like... Read More
A great headline can be the difference between having your... Read More
If you haven't considered the power of articles as part... Read More
You've already agreed that putting some of your best articles... Read More
It is a well-known fact that a key to obtaining... Read More
There are many ancient writings, which dive into the importance... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Writing for the internet requires that you create a large... Read More
Adsense is a program designed by Google to help publishers... Read More
You're Invited... Visualize your article going out like a party... Read More
Article marketing is becoming more and more popular, especially as... Read More
Back when I was in college, I belonged to one... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
We've all been there. We hear about how articles will... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Most writers I talk with who experience "writer's block" do... Read More
When I was first advised to start writing articles, this... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
You may be wondering what persuasive writing has to do... Read More
Queries are not written like business letters or emails; they... Read More
When you create your articles in TextPad format, something like... Read More
Part 1 of a 2-part series To read Part 2... Read More
If you have writing skills and want to use your... Read More
This is a perennial question among writers and wannabe's. Many... Read More
How many times have you read the following? If you... Read More
Do you wonder what easy, cheap, and fast way you... Read More
We all know that article writing is a great way... Read More
It doesn't really matter who you are; you definitely know... Read More
Once you learn the benefits of article writing, you may... Read More
Getting people to join your company can be hard work.... Read More
Gathering information from interviews is really simple. You ask the... Read More
Last time on "Because your articles suck" ? we discussed... Read More
In order to answer the question I've just asked in... Read More
Writing articles that are available for reprint is an excellent... Read More
One question I get asked all the time is how... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Everyone knows an expert is just a drip under pressure.... Read More
Have ever wished that there were a formula for crafting... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Many people which in online business world find difficulties in... Read More
The first step to getting published is to find your... Read More
Here's a depressing fact if you sell anything on the... Read More
A true test for many writers that will require your... Read More
One of the best ways to promote your website is... Read More
I was busiy submitting some articles I ghost wrote for... Read More
The Most Economical Way to Advertise online is to Submit... Read More
You, too, can become a recognized expert in your specialized... Read More
Here's a really simple way... to promote your online business... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
It's no secret that writing and publishing helpful articles is... Read More
It is pretty obvious that content is king online. It... Read More
One of the best things you can do for your... Read More
Back when I was in college, I belonged to one... Read More
Writing articles for your site and for the use of... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
Anyone who's been in the business for 2 or 3... Read More
Article Writing |