Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of the amazing benefits you can gain by using this technique.
1) Article creation and submission is a totally free marketing method! The only cost is a few hours of your time to write an article and offer it for publication.
2) Well written articles position the author as an expert while increasing credibility and educating readers about their business, services and products. Many internet gurus started their careers by writing and publishing articles on the internet.
3) Article authors are granted a by-line with each article that will allow readers to click through to a web site where they can be converted to e-zine subscribers for paying customers.
4) A good article can be used over and over again when customized for different audiences thereby reducing the need for you to write new articles as often.
5) Many publications will archive your article on their web site giving you a lasting method of promotion.
6) Writing and submitting articles will help you obtain incoming links to your web site. These are not "link farm" quality links ? these are the highest quality links available and they affect your search engine rankings accordingly
7) Your article can be published on your web site, optimized for search engines and submitted accordingly in order to increase your search engine traffic.
8) The more articles you write and publish on your web site the longer your visitors will stay and explore your site.
9) You can use your published articles to reach potential affiliates or joint venture partners who will, in turn, promote your business for you.
10) In addition to promoting your business, services and products you can write articles to promote your favorite affiliate program to supplement your income.
Even if you have little writing talent you can hire a ghostwriter to create an effective, informative article using your byline and then you can use that article to bring in more visitors to your web site, more subscribers to your newsletter and more paying customers to your business. The key is understanding that a well-written, entertaining and informational article is worth more than a paid advertisement in any publication.
As your marketing budget grows you can add emphasis to your article by purchasing a small e-zine ad in the publication for the same date your article will be published.
Writing and submitting articles is a free promotion tool, but it does take time. It will take several hours to submit an article to every available submission site and it can take six to eight weeks for publication. However, once your article is published it will create a long lasting stream of targeted visitors to your site that no other promotion method can accomplish. With each subsequent submission the process will be faster and easier.
The author grants reprint permission to all venues so long as the copyright and by-line are included intact.
© Davis Virtual Assistance, 2003.
About The Author
Bonnie Jo Davis is an experienced shoestring marketer who has handled article submission projects for herself and her clients for over eight years. For more information about article submission and a free excerpt of her new e-book "Articles That Sell" visit http://www.ArticlesThatSell.com
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Have ever wished that there were a formula for crafting... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Article marketing is becoming more and more popular, especially as... Read More
When writing articles for publication, it is important that you... Read More
I get tons of emails from people who want to... Read More
You've got to start somewhere, but once you've created your... Read More
Back when I was in college, I belonged to one... Read More
As an article author, sometimes you can only pull so... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
Here's a really simple way... to promote your online business... Read More
How would you like to have your name and web... Read More
Ok, today we are going to talk about one of... Read More
If you're sick of being #987 for your best Google... Read More
Queries are not written like business letters or emails; they... Read More
If you are using articles to promote your business then... Read More
Okay, so you're getting a feel for this article marketing... Read More
In this article I will show you how to use... Read More
Finding something to write about can be frustrating for all... Read More
Thanks to recent information that leaked by Google within their... Read More
When you frequently post articles on ezines, you might be... Read More
Much has been touted about the effectiveness of article writing... Read More
Writing articles related to your business is a great way... Read More
The Whole reason you write those articles is so you... Read More
As of July 1st, the year was half over! July... Read More
Writing and distributing articles on the internet is one of... Read More
If you market online, whether it be your own information... Read More
I once wrote an article in which I offered the... Read More
Many online marketers have crowed about the value of writing... Read More
By now you probably understand how important writing for trade... Read More
Have you ever wondered why Ezine Articles have become one... Read More
It is no secret among internet marketers that writing articles... Read More
How to write an informative article?The following tips can help... Read More
Getting people to join your company can be hard work.... Read More
Ease of Submission With so many article distribution sites out... Read More
Publishing content on the internet is not a hard task.... Read More
If you haven't considered the power of articles as part... Read More
One of the most effective (and free!) ways to get... Read More
Free publicity can help to spread the word about your... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
You've already agreed that putting some of your best articles... Read More
Online writing is really self-publishing made easier and potentially much... Read More
1. Write to one person.When you're writing your article picture... Read More
This free way to promote or publicize your book or... Read More
As an article author, sometimes you can only pull so... Read More
If you're writer, I am sure sometimes you may have... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
Writing quality articles is time consuming for the very best... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
There's one key rule that every writer should understand before... Read More
Sometimes when I am communicating with other webmasters and I... Read More
A few years ago as a webmaster with no money,... Read More
Now that you know the secrets to writing great articles,... Read More
As a follow up to my previous article on the... Read More
Articles are a fantastic source of links and additional traffic... Read More
The Whole reason you write those articles is so you... Read More
You may be wondering what persuasive writing has to do... Read More
Looking for another no cost promotional tool? Your fee will... Read More
One of the most tried and true methods of self-promotion... Read More
I recently became aware that promoting your web site in... Read More
People who have an idea for a website sometimes require... Read More
1. Choose A Topic.You need to choose either a hot... Read More
Lets face it people use articles to send traffic to... Read More
In this article I will show you how to use... Read More
Did you realize that writing and publishing articles online represents... Read More
Article Writing |