Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached to the bottom.

But did you also know? When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice.

Let's call one of your URLs "OJ" and the other "water."

You put two in, now your orange juice is only HALF as juicy as it was before. And the power of your brand, "OJ," is FIFTY PERCENT diluted.

And you may think it's tasty, but that's only HALF the vitamins of undiluted orange juice.

(Said in Plain English):

For those who run multiple websites:

How do you choose which URL to place in your article resource box?

As a marketing-minded individual, I choose the URL that's most appropriate for the audience.

For example, If I'm selling, say, orange juice, and my one site is "Freshpicked.com" but the other is called "dreamingincolor.com"... guess what?

I'm not including that second URL in the resource box... no matter how much I want everyone to notice how many websites I'm running.

I notice that many people include more than one URL in their article resource box, and I advocate strongly against it.

Even if the reader "knows you from around the internet," you are not attracting people to one website if you give them two options of where to click.

If you give ONE option, and someone clicks, they can explore the potentially many pages of one website, and let the info sink in and then burn your name into your head.

If you give them two, you've diluted the power of your brand by FIFTY PERCENT.

Do you think this helps to build a strong case for your brand? I don't.

People are NOT going to click TWICE.

They're just not, so don't give them a distraction with your two-URL-having resource box.

Don't do it.

Don't water down your orange juice.

Copyright 2005 Dina Giolitto. All rights reserved.

Need professional-quality articles written as a way to advertise your web based business? Then contact Dina Giolitto and her article-writing cohorts, at http://thearticlewritingteam.com.

---

Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

How Webmasters Can Become Experts and Write Expert Articles!

Write articles, be recognized as an expert, drive a surge... Read More

You Really Can Make Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related... Read More

Article Syndication for Better Search Engine Position

If you're sick of being #987 for your best Google... Read More

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to... Read More

An Article

People love to hear stories. They'll identify with what you... Read More

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then... Read More

You Are Losing Customers By Not Doing This

Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More

Know Money to Make Money

The experts are always telling us that getting paid for... Read More

How to Be An Expert In Your Field

One of the most tried and true methods of self-promotion... Read More

Top Ten Tips to Write Articles that Will Get Published

This free way to promote or publicize your book or... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

Article Queries That Sell

Queries are not written like business letters or emails; they... Read More

Writing Articles Can Improve Your Online Marketing and Sales

Many people which in online business world find difficulties in... Read More

Publish Article

If you've spent any time online trying to promote your... Read More

Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales

When you create your articles in TextPad format, something like... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Review of Ezine Article Creator V2.0

By now most entrepreneurs realize that the most cost effective... Read More

Writing Articles - Six Mistakes To Avoid

Not writing articles yet? You really should try it, if... Read More

Stop Struggling and Write Your Article

Don't let overwhelm hold you back- follow this expert advice... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

Web Design Information And Resources

People who have an idea for a website sometimes require... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More

Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for... Read More

Giving Yourself the Right to Write

"But I've only been on the Internet 3 months! How... Read More

The Online Writing Business Requires Constant and Regular Writing

Many writers do not understand that the online writing business... Read More