Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached to the bottom.

But did you also know? When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice.

Let's call one of your URLs "OJ" and the other "water."

You put two in, now your orange juice is only HALF as juicy as it was before. And the power of your brand, "OJ," is FIFTY PERCENT diluted.

And you may think it's tasty, but that's only HALF the vitamins of undiluted orange juice.

(Said in Plain English):

For those who run multiple websites:

How do you choose which URL to place in your article resource box?

As a marketing-minded individual, I choose the URL that's most appropriate for the audience.

For example, If I'm selling, say, orange juice, and my one site is "Freshpicked.com" but the other is called "dreamingincolor.com"... guess what?

I'm not including that second URL in the resource box... no matter how much I want everyone to notice how many websites I'm running.

I notice that many people include more than one URL in their article resource box, and I advocate strongly against it.

Even if the reader "knows you from around the internet," you are not attracting people to one website if you give them two options of where to click.

If you give ONE option, and someone clicks, they can explore the potentially many pages of one website, and let the info sink in and then burn your name into your head.

If you give them two, you've diluted the power of your brand by FIFTY PERCENT.

Do you think this helps to build a strong case for your brand? I don't.

People are NOT going to click TWICE.

They're just not, so don't give them a distraction with your two-URL-having resource box.

Don't do it.

Don't water down your orange juice.

Copyright 2005 Dina Giolitto. All rights reserved.

Need professional-quality articles written as a way to advertise your web based business? Then contact Dina Giolitto and her article-writing cohorts, at http://thearticlewritingteam.com.

---

Article Marketing for Real Writers: Launch Your Freelance Career!

Looking to build your freelance writing career but don't know... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

Do You Know the 7 Essential Parts that Make Up a Resource Box

The Whole reason you write those articles is so you... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article... Read More

Finding Time To Write

A true test for many writers that will require your... Read More

Publish Article

If you've spent any time online trying to promote your... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your... Read More

Publish Articles on Numerous Subjects and Attract More Readers

Writers have one basic need -- readers. We all want... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

Secrets About Freelance Writing They Dont Want You To Know

The first step to getting published is to find your... Read More

Ezine Article Writing In 10 Easy Steps

1. Choose A Topic.You need to choose either a hot... Read More

An Article about Articles

Everyone that publishes a newsletter or ezine knows that the... Read More

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently... Read More

Writing the Five Essentials

The five essential questions to be answered in your article... Read More

Effective Affiliate Marketing Using Articles

Every day thousands of people join affiliate programs and yet... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

Top 10 Benefits Of Submitting Articles To E-zines

When I started Ezine-In-A-Box I wanted to help people publish... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do... Read More

You Are Losing Customers By Not Doing This

Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More

Article Marketing: Capture the Other Half of Your Target Market

Heard about article marketing but not sure why you'd need... Read More

An Article

People love to hear stories. They'll identify with what you... Read More

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can... Read More

Increase Your Visitors By Writing Articles

If you want to increase the amount of visitors to... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

Ten Steps to Writing a Winning Top Ten Article

Have ever wished that there were a formula for crafting... Read More

Article Marketing Keyword Parrots and Linking Fanatics in Web Content

It's stunning sometimes how far article marketing has come over... Read More

Article Queries That Sell

Queries are not written like business letters or emails; they... Read More