Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary?

It's otherwise known as an abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. It's a sales pitch for the benefits your article delivers and in many cases, it makes the difference as to whether your article gets read or bypassed.

Remove your "author/writer" hat and put on your "copywriter" thinking cap:

Here's what should be in your article summary:

• Should be 2-7 sentences in length
  
  
• Emotional benefits listed that speak directly to your target reader's interests.
  
  
• Reasons why your target ideal reader should continue reading your article.
  
  
• Mentions of at least 4-7 keywords relating to your article topic using keyword research tools.

Here's what should not be in your article summary:

• Do not repeat the title of your article or your author name in your summary. This is redundant.
  
  
• Leave out the sales pitch for yourself or your business.
  
  
• Leave out your URL and email address.
  
  
• Leave out any blatant self-promotion. You're here to do blatant article-promotion, not self- promotion.
  
  
• Never more than 2 paragraphs or 14 sentences.

7 Quick Tips To Help You Write Your Perfect Article Summary:

Tip #1) Don't start it with words like "This article contains this or that." Get right to the point and playfully tease your audience with the benefits that they will get if they take the next step to read the rest of your article.

Tip #2) If you don't know what to put in your summary -- use the first paragraph of your article. If you're a good writer, you already have your first paragraph loaded with hooks to grab the reader's interests to pull them into the rest of the article.

Tip #3) Your article conclusion paragraph can help provide clues for what should be in your article summary. Just don't give away the farm in the summary.

Tip #4) Your article summary is about the WHY, not the HOW. Sell them on why what you're presenting in the article is important to them and that they will learn the "how" if they continue reading.

Tip #5) Keep tips and strategies OUT of your article summary. Why buy the cow when you can get the milk for free. You're in sales mode, not teach mode.

Tip #6) Use smart keyword density research to ensure your article summary hits the key terms and keywords relating to your article. The worst thing you could do is include an article summary that uses 1-3 syllable words that barely mention your topic category. Be lavish with the rich use of buzz words and keywords that are related to your primary article topic. One word of caution: Write for the reader and not for the search engines. When you cross that line, you reduce your effectiveness over the long-term.

Tip #7) Originality matters. Your article summary should come from your brain. Never copy someone else's article summary or style if it's unique to them.

Creating Your Perfect Article Summary Conclusion:

Be brief and bold in your summary ? promising the benefits your reader will get if they read on. This is your chance to pitch why your target reader will benefit personally if they continue reading your article. Unlike your resource box where you pitch yourself and your business or website address, the article summary is your article's only sales pitch. Leverage it well and don't waste the opportunity by overlooking this important article writing & marketing strategy.

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

---

Getting Your Foot in the Door (Or How I Finally Got Published)

This has to be the number one thing that most... Read More

Writing a Statement

You have decided on a great idea and researched a... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not... Read More

Ambition versus Dedication

All writers aspire to recognition, but are we dedicated? Ambition... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

4 Major Mistakes to Avoid when Writing an Article

By avoiding these common mistakes, you will greatly improve your... Read More

Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of... Read More

The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late, especially with... Read More

How to Create High-Quality Backlinks the Search Engines Will Love

One great benefit of article marketing is the generation of... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

How Article Marketing Will Make You a Fortune

Article marketing-the simple act of writing one 400 word article... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

4 Effective Content Writing Tips

Writing for websites -- content, as it is called --... Read More

Giving Yourself the Right to Write

"But I've only been on the Internet 3 months! How... Read More

How to Get Ideas for an Article?

Are you short of ideas? There are times when we... Read More

Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips)

You submit it, that's what you do! And submit it... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best... Read More

Article Marketing Keyword Parrots and Linking Fanatics in Web Content

It's stunning sometimes how far article marketing has come over... Read More

Five Benefits of Article Writing

A few years ago as a webmaster with no money,... Read More

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

What Posting Articles Online Did For My Google Page Rank In 90 Days

Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More

Turn Words Into Traffic

A large portion of your business relies on your ability... Read More

A Writers Glossary (Part Two)

Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is... Read More

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your... Read More

What to Write About

This is a perennial question among writers and wannabe's. Many... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

Reprint Article Headlines ? the Reader is Secondary

A great headline can be the difference between having your... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More