Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. He needed more customers, and he needed them quickly.
Are you in this situation? Would you like more customers? Here are some very simple things you can do to get your message out to a larger number of potential customers.
Write A Message That Works
Stop trying to get customers one at a time ? start getting them ten at a time. Reach a larger number of your potential customers by talking to them about topics they like, in a language they understand. No, I'm not suggesting you take up Spanish or Swahili, I mean that your marketing must use terminology that makes sense to the average, uninformed customer. Don't fill your marketing messages with buzzwords that only industry insiders can understand.
Become An Article Marketer
Write a few short (500-1000 word) articles on topics that capture the interest of your potential customers. Provide relevant and meaningful advice. Fill your article with substance, not advertising. Read it over and make sure there are no typos or grammatical errors. Don't fill it with hype and hyperbole. Pretend your article is going to be in Time Magazine or the business section of a major metropolitan newspaper.
Once you have your interesting and helpful article written, start submitting it around the web. Newsletter editors and publishers are always looking for content to fill their pages. As an article marketer, you can provide that content. In exchange, you get high-quality links to your site and a resource box to make an offer to the readers.
Stop begging webmasters for link exchanges. Quit submitting your URL to FFA sites. If you want better Google search positioning and Page Rank, start writing short, interesting articles.
But there's a trick.
Many publishers won't accept articles filled with HTML tags. On the other hand, *every* publisher will accept text-based articles, so submit your articles without HTML tags and you instantly extend your reach.
There's a Google trick too.
Everyone knows that Google loves content. Articles are spidered very quickly and can be found on Google in just a few days. Your article (with your link) on a popular page can drive thousands of targeted visitors to your website. Submitting your article to many publishers can create dozens (even hundreds) of links to your page ? all counted by Google as good, quality links.
What many authors fail to consider is the fact that Google penalizes identical, keyword rich "anchor text" links. Their rationale is that "natural" links put up on sites will not be worded identically from site to site. With link manipulation comes Google penalties. Authors have complained that their links disappear from Google after a few weeks, even though the articles are still posted everywhere. This is something you want to avoid and there's an easy way around it.
Google DOES NOT penalize identical hyperlinks when that hyperlink text is a URL. They do not consider it link manipulation, because it's the web standard reference to an actual page.
So combine these two simple tricks and watch as your links are published on multiple websites and not punished by Google.
Increase the Number of Sites You Reach
Article submission is a tedious task. Finding the sites that want your article, creating a user account, logging in, copying and pasting your article according to each publisher's guidelines ? it can take between 3-5 minutes per site. If you want your article to go out to 50 sites, be prepared to spend several long and boring hours in front of your computer.
But there's an easier way. Article submission can be automated. There is software you can buy and there are services to do the work for you. In my opinion, a service is the way to go.
With software, you have to manage the submission work based on a list in the product, which may or may not be updated occasionally. Article submission services such as www.articlemarketer.com are constantly interacting with publishers and editors online, and the list is constantly kept up to date.
The Article Marketer service also allows you to post your articles for distribution over time. You can post several articles at once and direct them to be distributed over the next several days or weeks. With software you have to physically sit at your computer and submit your articles on the day you want them distributed.
Software is expensive. Article Marketer offers free distribution, as well as a subscription that allows you to submit as many articles as you like for a very low price. For the price of some software, you can get many years worth of completely automated article distribution.
To recap:
Start talking to your prospects in their language.
Create interesting informative articles.
Use text based articles and URL hyperlinks to increase your Google exposure.
Sign up with an article distribution service to automate the tedious drudgework.
Get more customers ? make more money.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling program has been a hit with business owners and salespeople around the world. Get your free marketing tips at http://www.SimplifiedSelling.com
We've all been there. We hear about how articles will... Read More
Everyone knows an expert is just a drip under pressure.... Read More
You want your business to be noticed by thousands daily.... Read More
Writing articles is possibly the best way to generated free... Read More
One of the best ways to promote your website is... Read More
I have seen the question asked so many times. How... Read More
Article marketing has become very popular of late, especially with... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Original quotes, when used at the beginning or at the... Read More
If your business has a website, you're probably searching for... Read More
What's the most powerful marketing technique on the Web? Search... Read More
How would you like to have your name and web... Read More
[Disclosure: I went into EzineArticles.com very innocently. I... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
So how can you make your article worth reading?It's all... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Writing and submitting articles to article banks is a well-known... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Writing for the internet requires that you create a large... Read More
This free way to promote or publicize your book or... Read More
You've got to start somewhere, but once you've created your... Read More
Lets face it people use articles to send traffic to... Read More
Online writing is really self-publishing made easier and potentially much... Read More
The more you write, the larger your impact. If that's... Read More
The experts are always telling us that getting paid for... Read More
There's one key rule that every writer should understand before... Read More
One of the most tried and true methods of self-promotion... Read More
Writing and distributing articles on the internet is one of... Read More
The ezine article is of major importance to the world... Read More
A huge problem for many people who are working on... Read More
Writing articles related to your business is a great way... Read More
It's not enough to scatter your articles across the internet... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Although this may sound like a funny metaphor, if you... Read More
If you write web content, it may be a mystery... Read More
If you're writer, I am sure sometimes you may have... Read More
Rejection is part of a writer's life. You must cope... Read More
Many successful authors close their mind to learning HTML because... Read More
A great way for self employed professionals to enhance their... Read More
Writing and distributing articles on the internet is one of... Read More
You say, I can't write an article, I have no... Read More
I've been blogging occasionally over the last two months about... Read More
Looking for another no cost promotional tool? Your fee will... Read More
[Disclosure: I went into EzineArticles.com very innocently. I... Read More
Online readers love information, but be sure your information is... Read More
A great headline can be the difference between having your... Read More
Writing articles for online newsletters and websites can be a... Read More
A ghostwriter, as one may think is not a writer... Read More
Have you been writing and submitting your free reprint articles... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
Are you looking for a better way to promote your... Read More
We've all been there. We hear about how articles will... Read More
Online PR in the form of website and ezine article... Read More
There are many schools of thought on how to build... Read More
I have seen the question asked so many times. How... Read More
Routing traffic to your web page is incredibly important in... Read More
Article distribution is currently booming on the internet. Authors do... Read More
If you are using articles to promote your business then... Read More
I get asked all the time, "Lorrie, how can I... Read More
You pick a pen, grab a piece of paper and... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
Article Writing |