Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.

But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.

One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing ? the search engines.

Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines ? particularly Google and Yahoo.

Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box.

Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.

This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.

Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.

Now, take this illustration one step further and image submitting not one article, but hundreds of articles.

While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.

Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.

Donald Saunders is the author of a number of Internet Marketing guides including 20 Major Marketing Mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to easy article submission.

---

Lots of Extra Money Waiting to be Made from Writing $5 Articles

There is probably no easier way of earning extra money... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

Free Articles = Free Publicity (Or, How To Get Free Publicity For Your Business)

Publicity?you're business can survive without it, but it certainly won't... Read More

How To Start Writing Articles Successfully

You have probably heard that writing articles is one of... Read More

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

What to Look for in an Article Submission Site

Ease of Submission With so many article distribution sites out... Read More

6 Best Places to Submit Your Articles

You know that writing articles is the best free way... Read More

5 Simple Ways To Get Ideas For Awesome Articles!

1. Participate in chat rooms related to your targeted audience.... Read More

Speakers and Trainers - The Internet is Your Biggest Megaphone

Speak to an Audience that Reaches across the GlobeAs a... Read More

Where to Get Great Ideas For Your Next Article

There are times when I want to write an article... Read More

SureFire Ways To Get Free Publicity Using Articles

Free publicity can help to spread the word about your... Read More

Handling Rejection

Rejection is part of a writer's life. You must cope... Read More

Adsense Authors: Who Are These People?

Adsense is a program designed by Google to help publishers... Read More

An Easy Way to Write An Article: Get Someone Elses!

Every successful website needs to be, what the experts consider,... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your... Read More

Articles That Sizzle - Top Ten Topics

There's one key rule that every writer should understand before... Read More

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

Four Article Marketing Secrets to Boost Your Internet Home Business Profits

Many internet home business owners today have learnt that one... Read More

Promoting Your Affiliate Programs with Articles

If you are not creating articles for your website and... Read More

Incredibly Bad Articles Will Kill Your Credibility

I've noticed a disturbing trend recently of articles suggesting that... Read More

The Difference Between Article Marketing and Traditional Article Writing

Lately, there seems to be some confusion between Article Marketing... Read More

Success Starts with Articles

No one can logically argue against the fact that content... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Make Money Online Using Keyword Articles

Routing traffic to your web page is incredibly important in... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your... Read More

What Can a 13-Year-Old Kid Teach Us About Article Marketing?

Yesterday I met a 13-year old boy with a devilish... Read More