One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run Article

I've been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren't enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for the search engines.

Other factors influence how successful your article marketing efforts will be - like the Page Rank of the posting site, whether they provide a LIVE LINK back, and how specific their niche or readership is. Some of that is beyond my control. But as a writer, it's up to me to craft each article to cover as many of those bases as possible.

Take the time to think through your article marketing strategy, rather than sending them out willy nilly http://www.promotewitharticles.com/strategy100.html There's more pay-off to write a number of articles, each adding greater depth, around a recurring theme.

My articles raised my name from 100 Google mentions to over 3,000 in a relatively short time. They established my expertise in several niches - article marketing and Yellow Page ads. These abilities come together in this example.

You don't Know the Winner until After the Horse Race

One never knows when sending out an article, which ones will get the most play. So write each one like your reputation depends on it (because it does). The article described below got widespread attention because it's timely. And there's considerable interest (and pain) on the topic.

It addresses a serious problem that no one is talking about - the declining response rates to Yellow Page ads. Advertisers feel they're paying too much for the amount of business their ads bring, but didn't know about their choices. Since this article went out, there have been so many additional changes working against Yellow Page advertisers that an updated article needs to be written. This level of online visibility indicates there's considerable interest.

Keep track of how widely each article you write is received. That's one of the ways to stay on the pulse of your readership - so you deliver more of what they want.

Your Title is the Hook for the Article

Most readers (skimmers, actually) won't get past the title. So make it a grabber. Give them the reason to keep reading. In this case, it's long (which I'm convinced works best). This title has three sections - which track with the body of the article.

Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy

A. Tells who the information is for - Yellow Page Advertisers People can tell whether or not it applies to them. I increasingly write audience-specific articles and address them (consultants, speakers) in the title, rather than writing for the less-focused "everyone in business."

B. States the problem - Your Calls are Going to Decrease It backs up the claim with a bulleted list stating why

C. Tells there's a remedy for the problem - if they just keep reading The article provides a 4-step list stating how to get ready and protected

That's a lot to accomplish in 750 words - read it yourself at: http://www.yellowpagesage.com/article253.html Since the website itself provides visitors helpful free resources, it needn't all be included in the article itself. Interested readers can explore further at http://www.yellowpagesage.com Besides, I've sent a barrage of related articles, which further build on each other.

Build Your Professional Reputation

616 mentions in Google is an impressive yield for a single article. Admittedly, not all cites provide live links or appear on high Page Rank sites - but some do. (And there are duplicates in that number.) But given the amount of my effort involved, I'm well repaid.

Now, think past any single article, to the impact that niche-specific articles can have on your professional standing. Let me prove it. Search Google for "Yellow Page ads" (in quotes). When the query results show 38 million pages, enter "Lynella Grant" in the Search within Results box. The outcome: 5,000 pages related to Yellow Page ads refer to me. That's a ripple in the Internet universe, but certainly positions me for other activities in that arena.

Don't you think you or your website can profit from similar online visibility? Writing articles is the way to go.

Copyright 2005 Off the Page

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450

---

SureFire Ways To Get Free Publicity Using Articles

Free publicity can help to spread the word about your... Read More

Marketing Articles: Promoting Your Site Twice!

I recently became aware that promoting your web site in... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

Publishing: Changing realities (I)

When you frequently post articles on ezines, you might be... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the... Read More

4 Ways to Outsource Your Article Writing Needs

Not every web designer has the time ? or skills... Read More

Increase Site Page Rank By Writing Free Articles

Are you looking for a better way to promote your... Read More

A Writers Glossary (Part Two)

Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

What to Look for in an Article Submission Site

Ease of Submission With so many article distribution sites out... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your... Read More

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in... Read More

Five Reasons You Should Write to Help Your Business

Most business owners are overwhelmed with the day to day... Read More

Increase Your Visitors By Writing Articles

If you want to increase the amount of visitors to... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not... Read More

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your... Read More

9 Top Ways To Get Ideas For Your Next High Quality Article

Thanks to recent information that leaked by Google within their... Read More

Speakers and Trainers - The Internet is Your Biggest Megaphone

Speak to an Audience that Reaches across the GlobeAs a... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

How to Write Articles that Sell

In order to sell your article must do three things:1.... Read More

Mining Your Experiences for that Article or Book

Chances are good that the next article or book you... Read More

Advertising that Wont Cost You a Dime is to Write Articles

Search Engines are constantly on the "look out" for freshly... Read More

Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from... Read More

Website Promotion ? Where to Get Ideas for Writing Articles

Some six weeks ago, I began writing and submitting articles... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Promote Your Home Business with Keyword Rich Articles

Do you wonder what easy, cheap, and fast way you... Read More

Writers Block Begone

Back when I was in college, I belonged to one... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

Article Writing: How to Sound Like the Expert You Are

You, too, can become a recognized expert in your specialized... Read More

Stop Struggling and Write Your Article - Part II

Don't let overwhelm hold you back- follow this expert advice... Read More

10 Things To Remember When Writing Articles To Market Your Website

Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 2

You want your business to be noticed by thousands daily.... Read More