Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky - you will need to locate terms that are popular and relevant to your article. "These terms may or may not be terms that *you* feel are relevant terms," she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

"The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines," according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

"Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term," she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler - KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds. http://www.keywordtumbler.com/

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool. http://www.thedowser.com/

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information! http://www.wordtracker.com/

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords. http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization. http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on. http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well. http://www.abakus-internet-marketing.de/tools/topword.html/

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar". Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had. http://www.google.com/webhp?complete=1&hl=en

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says "potential customers will be streamed to your site like ants to a picnic". Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: "Determining Keywords" by Sharon Housley published online at http://www.softwaremarketingresource.com/forum/viewtopic.php?t=433/

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

In The News:


pen paper and inkwell


cat break through


Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your... Read More

$1036 in 12-hours From Writing A Single Article

Would it be worth it to master a technique that... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Incredibly Bad Articles Will Kill Your Credibility

I've noticed a disturbing trend recently of articles suggesting that... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture... Read More

Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that... Read More

Writing Articles

You say, I can't write an article, I have no... Read More

Write Your Ezine Article in 15 Minutes or Less!

Gasp! I can hear it from the purists now: Matt... Read More

Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas

If you're writer, I am sure sometimes you may have... Read More

Article Writing For Fame And Fortune

How would you like to have your name and web... Read More

Content and Articles to Improve Revenue

It is important for all webmasters to realize that if... Read More

So You Want to Be a Web Copywriter?

I get tons of emails from people who want to... Read More

Article Writing: How to Sound Like the Expert You Are

You, too, can become a recognized expert in your specialized... Read More

Writing Articles To Build Your Online Presence - A Beginners Guide

One of the most effective (and free!) ways to get... Read More

Article Writing: Breaking Writers Block

It is amazing to see how much we all still... Read More

Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online... Read More

Powerful Article Marketing Tips

If you have submitted your articles to EzineArticles.com you have... Read More

What Posting Articles Online Did For My Google Page Rank In 90 Days

Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More

Website Promotion: Alternatives to Article Banks

Writing and submitting articles to article banks is a well-known... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

Dont Just Sit There, Write A Newsletter Article

Need traffic? Write an article.Need sales? Write an article.Need Your... Read More

Eight Tips for Ezine Writers

Have you ever wondered why Ezine Articles have become one... Read More

7 Steps To Writing Articles That People Just Have To Read

This may come as a surprise... to you, but writing... Read More

A Writers Glossary (Part Three)

Find definitions from Q to Z... Query -A letter... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Writing Articles Can Improve Your Online Marketing and Sales

Many people which in online business world find difficulties in... Read More

How To Edit Your Articles As You Write

Increase your ezine subscribers by submitting articles once or twice... Read More

How To Write Best Articles

I've been able to distinguish 3 main categories that people... Read More

Turn Words Into Traffic

A large portion of your business relies on your ability... Read More

Mining Your Experiences for that Article or Book

Chances are good that the next article or book you... Read More