Article Marketing: the BETTER Offpage SEO Solution

Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. The other is offpage optimization, which, although not talked about nearly as much, will drastically improve your rank if done the right way.

Offpage SEO works like this:

To improve your SEO rank and increase traffic to your site, you need to get more popular websites to link to you. This is called inbound linking.

Websites are ranked 1 to 10 for Page Rank; one being the least popular and 10 being the most popular. If you're just starting out, you're probably a 1 or a 2, but you want to be at least a 6 and who knows... maybe one day a "perfect 10!"

Just like real-life office hobnobbers, your little website is going to have to do some shmoozing with those big league websites to get noticed. How can you give your site some help? Just as you feared: you must first research whose site is ranking higher than you are for your selected keywords. Then you must email them and ask if they'll place your website link on their site.

Now when you ask people with highly visible websites if they can add your URL to their list, what do you think they typically say? "Sure, for a small fee..." (But more likely a not-so-small fee). So now we're talking about money, and nobody wants to lay out cash, especially if they're just starting out.

For this reason, you may be interested to learn: there's a new wave in offpage optimization that does not involve researching other people's websites OR emailing people OR negotiating link placement fees.

It's Article Marketing.

Simply stated, Article Marketing is distributing keyword-rich articles that include your name, professional author bio and URL link to other websites that display the articles as content. Then, publishers come by and pick up that content to place on THEIR websites.

Now, let that sink in for a moment and then remember the goal of offpage optimization: to get better ranking sites to link back to your URL. Article marketing covers this easily. How so?

As an article marketer, you can distribute hundreds of keyword-loaded articles to top ranking article content sites like EzineArticles.com. EACH TIME you post an article on a site like this, your article gets indexed in their content BY KEYWORD and your URL is listed along with it. That's with EVERY article you write.

It's also worth noting, that when you choose to showcase your work on a highly reputable, top ranking site like EzineArticles.com, you get the added advantage of their expertly designed and fully search engine optimized website template to help push you higher on the search engines.

A third point: EzineArticles.com is the number one choice for real live internet marketers to post their articles, pick up other authors' articles to use in their emailed ezines, and generally affilate with for all things article marketing. So if you wanted to start getting your name out there and known by all the right people, posting your expert articles on EzineArticles.com might be a pretty good way to do it.

Still not convinced that article marketing with a top ranking site is an incredible offpage optimization tool for your site? Submit four articles and then do a Google search on your name. Tell me what comes up. Then... when you're ready to take full advantage of this incredible opportunity: create a full-scale article marketing campaign that includes keywords and highly targeted copy... submit to the highest ranking article distribution sites... and watch your website rocket up the ranks!

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

---

The Difference Between Article Marketing and Traditional Article Writing

Lately, there seems to be some confusion between Article Marketing... Read More

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our... Read More

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your... Read More

Eight Tips for Ezine Writers

Have you ever wondered why Ezine Articles have become one... Read More

Effective Affiliate Marketing Using Articles

Every day thousands of people join affiliate programs and yet... Read More

Top 10 Benefits Of Submitting Articles To E-zines

When I started Ezine-In-A-Box I wanted to help people publish... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I... Read More

Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas

If you're writer, I am sure sometimes you may have... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you... Read More

Build Links and Your Brand: Article Marketing Delivers

Many online marketers have crowed about the value of writing... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

Re-fresh, Re-hash, Re-write

You are running out of ideas, you sit down in... Read More

Want to Put Your Names on My Article?

There's a new sort of ghost stalking the digital landscape.They... Read More

Writing for the Internet - How to Market Yourself on the Web

Writing articles for online newsletters and websites can be a... Read More

Wise Article Marketing Strategies

If you are an article writer, you may have been... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing,... Read More

Increase Site Page Rank By Writing Free Articles

Are you looking for a better way to promote your... Read More

What to Look for in an Article Submission Site

Ease of Submission With so many article distribution sites out... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

Five Benefits of Article Writing

A few years ago as a webmaster with no money,... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture... Read More

Writing the Five Essentials

The five essential questions to be answered in your article... Read More

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

One of the most common blunders by those using article... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More

Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online... Read More

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in... Read More

How to Write Great Movie Reviews for Your Entertainment Website

If you have an entertainment website then you're always looking... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

How I Manage My List of Where I Post Articles Online

Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More

10 Ways Writing Articles Can Improve Your Business

Writing articles has proven time and time again to be... Read More

The Online Writing Business Requires Constant and Regular Writing

Many writers do not understand that the online writing business... Read More

A Simple Suggestion to Improve Your Article Marketing

Article marketing is becoming more and more popular, especially as... Read More

20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

You're Invited... Visualize your article going out like a party... Read More