Article Marketing Benefits Online Retailers

Strategically developing online content helps to ensure a small-business owner's success in both the short and long term.

Article marketing is a smart, comprehensive way to broaden the online presence of your small business enterprise. By posting articles to ezines, directories and newsletters, you can reap benefits ranging from new clients and a solid reputation to increased website traffic and heightened visibility.

At the heart of most successful article marketing is a comprehensive strategy known as Search Engine Optimization, a process through which keyword rich documents are published online to help to improve website traffic. Online marketers using SEO techniques choose a keyword or phrase that people will likely search for when conducting research. They then create relevant, engaging articles throughout which the critical word or phrase is used. Once these documents are posted online, search engines add them to their immense cache of information which helps to strategically drive traffic to selected websites. In addition to keyword rich document publishing, though, a second critical component of an online marketing strategy must include the distribution of a given website's URL. Publishing a website's address at the end of SEO articles will allow interested readers to easily visit the site by clicking on the embedded link.

When executed with quality, a useful article that is correctly formatted and well written, can provide a free way to quickly strengthen your online presence. Seek out a few places to post your articles. There are many free article directories and e-zines that actively request informative articles on any number of given topics. These resources are important allies when developing successful article marketing strategies.

Online article marketing, however, does more than simply heighten your internet visibility. Unlike direct paid advertising, it actually presents an opportunity to educate and assist your customer base. By providing useful resources online, you can make a case that benefits your business while building a reputation as an authoritative and knowledgeable entity. Further, article marketing offers a longer lasting form of promoting your business than does standard advertising alone. Paid ads usually lose potency and relevance over time. But a well-written, useful article will acquire hits and encourage viral marketing for months at a time.

Additionally, article marketing is one of the few forms of promotion that have the potential to reach a large audience without considerable financial investment and it is unique because it empowers you to position a nuanced message prominently in the vast landscape of the web. You can reach customers who you would have no access to you otherwise and the cost is typically measured in time rather than dollars.

Article marketing offers significant numbers of benefits to retailers who choose to engage in the strategic method of search engine optimization. For many small business in particular, it is the best way to use the power of the internet to bring prospective clients to your door. Importantly, the most successful marketing campaigns understand that quality, content and keyword relevancy are critical components of good marketing. Therefore, investing the time to ensure you develop great ideas, witty content and informative articles will help you reap the greatest benefit of article marketing in both the short and long term.

© John Doetsch 2006. Online reprint rights granted as long as the article is published in its entirety, including links and resource box.

John Doetsch is editor at Websition.com, a content provider, where you will find fresh articles to use on your website, newsletter, or ezine, all with royalty-free reprint rights. http://www.websition.com

---

Writing Articles For Permanent Traffic

Writing articles is possibly the best way to generated free... Read More

20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

You're Invited... Visualize your article going out like a party... Read More

How to Create a Viral Lead-Generating Machine

Whether you own your own affiliate website, or subscription website,... Read More

Branding, Control, and Results - Submit Articles in Your Own Name

Article distribution is currently booming on the internet. Authors do... Read More

Article Marketing for Real Writers: Launch Your Freelance Career!

Looking to build your freelance writing career but don't know... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 1

You want your business to be noticed by thousands daily.... Read More

Adsense Authors: Who Are These People?

Adsense is a program designed by Google to help publishers... Read More

Four Reasons Why Freelance Article Commissions Dry Up

Every time I run a course on Freelance Writing, students... Read More

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and... Read More

How to Effectively Hire a Ghost Writer

In today's busy world, whether your business is large or... Read More

Where to Get Great Ideas For Your Next Article

There are times when I want to write an article... Read More

How to Write Great Movie Reviews for Your Entertainment Website

If you have an entertainment website then you're always looking... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

Secrets About Freelance Writing They Dont Want You To Know

The first step to getting published is to find your... Read More

Free Reprint Articles That Will Interest Publishers - 4 Tips

Have you been writing and submitting your free reprint articles... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get... Read More

Web Design Information And Resources

People who have an idea for a website sometimes require... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

10 Article Writing Quirks

Much has been touted about the effectiveness of article writing... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I... Read More

The Raw Truth About Persuasion and Copywriting!

I get asked all the time, "Lorrie, how can I... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles,... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the... Read More

Promote Your Home Business with Keyword Rich Articles

Do you wonder what easy, cheap, and fast way you... Read More

Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from... Read More

Article Marketing: What Is It and How Can I Use it to Grow My Business?

Ever read one of those web articles written by an... Read More

Getting Your Foot in the Door (Or How I Finally Got Published)

This has to be the number one thing that most... Read More