Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.

Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.

How will you go about this? Take it one step at a time.

Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.

Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!

Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.

Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.

(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.

Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.

The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!

Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.

Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

---

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

Building Websites with Articles

I've been blogging occasionally over the last two months about... Read More

Top Ten Tips to Write Articles that Will Get Published

This free way to promote or publicize your book or... Read More

What to Write About

This is a perennial question among writers and wannabe's. Many... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

Re-fresh, Re-hash, Re-write

You are running out of ideas, you sit down in... Read More

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

One of the most common blunders by those using article... Read More

How to Effectively Hire a Ghost Writer

In today's busy world, whether your business is large or... Read More

$1036 in 12-hours From Writing A Single Article

Would it be worth it to master a technique that... Read More

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is... Read More

Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

How to Write Great Movie Reviews for Your Entertainment Website

If you have an entertainment website then you're always looking... Read More

Every Writers Dilemma: How Do You Decide What to Write About?

The sources of inspiration are all around us, in the... Read More

A Writers Glossary (Part Two)

Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for... Read More

How to Write an Effective Article

Writing a great deal of articles myself, I see a... Read More

4 Ways to Outsource Your Article Writing Needs

Not every web designer has the time ? or skills... Read More

Whats YOUR Angle?

So how can you make your article worth reading?It's all... Read More

How to Get Ideas for an Article?

Are you short of ideas? There are times when we... Read More

4 Effective Content Writing Tips

Writing for websites -- content, as it is called --... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series To read Part 2... Read More

Four Article Marketing Secrets to Boost Your Internet Home Business Profits

Many internet home business owners today have learnt that one... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal... Read More

Letters to the Editor: Having Your Say

Writing a letter to your newspaper's editor is a privilege... Read More

10 Tips For Getting More Traffic From Your Articles

Here's a depressing fact if you sell anything on the... Read More

What Makes a Freelance Article Writer Successful?

Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More