Build Better Link Popularity with Syndicated Articles

There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well. But one method used by a growing number of webmasters is that of building link popularity through the syndication of original articles. Syndicated articles are becoming increasingly popular because article syndication builds permanent links from many different, topically related, keyword rich pages. There are several steps one can take in order to ensure that an article is syndicated as much as possible, and that the links from those syndications are of the highest quality.

1) Write High Quality Articles

The amount of syndication an article receives is directly proportional to the demand for that type of article. Higher quality articles will prove more valuable to webmasters looking to reprint articles. Perfect spelling and grammar are requisite in order to ensure the widest syndication possible. Webmasters will be more inclined to reprint well-researched and well-written articles. Most articles are not of the highest quality, so a higher quality article will stand out significantly.

Articles should be more than simply a place to put a link in a resource box. The goal of article writing should be to make the article itself interesting. An interesting article can be syndicated on websites with high traffic and PageRank. Increasing article syndication will cause the link in the resource box to be copied by many Web sites.

In addition to building more links with higher quality articles, webmasters will find that quality content articles will result in an immediate traffic increase to a site. An article that is appealing to readers will naturally attract a large readership. The more readers an article has, the more likely those readers are to click on the link in the resource box.

2) Manually Submit to Related Sites

Another technique used by many webmasters to increase an article's syndication is to submit articles to related sites. The best syndications and links come from quality sites in a specific niche, not simply article banks. For example, there are many Web sites that will only accept business-related articles. Any webmaster of a business-related website looking to build link popularity should write an article concerning business and submit it to these sites. Potentially, other business sites could take note of a high quality business article and syndicate it on their sites (which are all related under the unique subject of business). Doing this will build topically related links which can improve a Web site's search engine rankings dramatically.

3) Write a Compelling Title

Articles have to be interesting in order to get the readers to scroll down to the resource box, or inspire webmasters to reprint the article on their Web site. The best way to draw a wide variety of readers is to have a compelling title. Catchy titles and sometimes even controversial titles can draw more readers. Coupling a compelling title with a high quality article is an excellent way to attract readers specifically looking for articles to syndicate.

Article topics should also be interesting. If a website is focused on a specific subject, an article about an interesting element of that subject will be syndicated more than a general article. For example, there may be hundreds of available articles about mortgage refinancing, but how many articles focus on ways financial advisors will try to manipulate someone seeking to refinance?

4) Stay Organized

Time should be taken when finding article sites to submit to. There are many Web sites that have large lists of article sites that accept submissions. A good technique is to submit articles to all of the article sites in a list and check later to see if those articles have been syndicated. Searching for the title of the article submitted in quotations on Google will show where exactly it has been reprinted. Backlink searches on MSN and Yahoo! can also be helpful. Building a solid list of verified article sites can help maximize article syndication and also time efficiency.

Some article sites only accept submissions via e-mail. Some SEOs shy away from e-mailing articles because it is more time consuming and often involves the creation of a biography and picture submission. E-mail submission article sites however are often more inclined to only reprint articles of high quality, and thus these types of sites' articles are often widely syndicated.

5) Write a Killer Resource Box

The heart and soul of a syndicated article is its resource box. The anchor text and link destination of the links in the articles should be varied. Varying anchor text will help avoid penalties in search engine rankings and create higher-value links. Often changing the resource box after submitting to each site proves beneficial. An article about dogs with the anchor text "dogs" should be varied with anchor text like "puppies" for the other article submissions. Using technology such as latent semantic analysis, search engines will notice "dog" and "puppy" as related words, but will not penalize the site for having unnatural links (e.g., if all of the links used "dog" as anchor text). This same effect can be achieved by varying the link target. Linking the first half of the article submissions to page A, and the second half to page B will avoid penalties from search engines like Google. Articles are a proven way to get links, but if a new site suddenly acquires 100 links to the same place in a short time, search engines might penalize it.

Article submission is a great way to get high quality links from topically related sites. The more effort and care given to an article that is submitted, the more syndication potential an article has. Compelling titles, high-quality content, and interesting topics will all improve the syndication of an article. Varying backlink text and destinations can also help avoid heavy penalties from search engines. Some SEOs believe that only traditional directory submissions and link swapping are effective methods of building links. I, however, am a firm believer in the power of a well-written article to deliver a large number of topically related links to any fledgling site.

Scott Hawksworth works for Andy Hagans Link Building ( http://www.andyhagans.com ) as a link popularity building campaign manager. See http://www.andyhagans.com/link-building.php for more information.

---

Writing Articles - Two Aspects Of The Surge

Writing articles for publication on the Internet is, at the... Read More

Thinking in Articles

I have a confession to make.I think in "articles."As a... Read More

3 Reasons You Should Be Writing Articles To Promote Your Website

Articles are a fantastic source of links and additional traffic... Read More

What Posting Articles Online Did For My Google Page Rank In 90 Days

Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

The Ins and Outs of Article Submissions

Congratulations! You've written your first article (or possibly your 10th... Read More

6 Best Places to Submit Your Articles

You know that writing articles is the best free way... Read More

Why Article Writing is Increasingly Important in This SPAM Era

There is no doubt that Spam has affected online business... Read More

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in... Read More

Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

Re-fresh, Re-hash, Re-write

You are running out of ideas, you sit down in... Read More

Why Link Exchanges are Dead-and What the New Move in Free Traffic Is

It's no secret-link exchanges are dying a painful death. And... Read More

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently... Read More

How To Write an Ezine Article

Writing can be fraught at the best of times but... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part... Read More

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 1

You want your business to be noticed by thousands daily.... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I... Read More

Top 7 Tips For Submitting Articles Online

Online PR in the form of website and ezine article... Read More

Article Writing - Positive Author Questions To Ask Yourself

Article writing can be such an intimate act as you're... Read More

Sticky Leads

The first twenty-five words of your article are the most... Read More

4 Ways to Outsource Your Article Writing Needs

Not every web designer has the time ? or skills... Read More

You Are Losing Customers By Not Doing This

Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining... Read More

One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More

Finding Your Way Through Online Articles

For me, to decide to start a home business was... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

Article Writing: SEO, Expert Authors and the Dumbification of the Internet

Article authors who use SEO (Search Engine Optimization) keywords to... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

4 Major Mistakes to Avoid when Writing an Article

By avoiding these common mistakes, you will greatly improve your... Read More

How An Online Writer Can Easily Self-publish Their Way To A Fortune

Online writing is really self-publishing made easier and potentially much... Read More