Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Do some research to find out which colors promote your product and services best as well as which colors make visitors interested in buying your products. You should take all of this into account in order to create the best atmosphere for buying that you can.

Also, keep in mind; colors have different meanings in different cultures. If you are promoting a product in an overseas market, you should also research what colors stand for in that culture.

There are many pitfalls that people fall into on a regular basis because they are unaware of the many effects color has on their visitors and ultimately on their wallets. Read the following suggestions in order to know what to avoid when incorporating color on your website.

Pitfall #1 - Colors that do not Associate

The product or service that you are selling should determine the color scheme you choose as well as the target market you are selling to. For instance, men and women prefer different colors in varying hues, luminosity, and saturation. For the most part, women prefer colors with less saturation and men prefer colors with more saturation. Keep this in mind if your product is geared to one of the sexes in particular.

Pitfall #2 - No Palette

Make sure you use varying colors on your website from the same palette. This means colors that have some degree of relation to one another. Doing this will create a better layout which is more pleasing to the eye and one that will have a better psychological effect on your visitors. If you do not know anything about palettes then choose the Microsoft color palette, click on an exterior color you like, and the follow it either horizontally or vertically to choose your palette. It really is that easy!

Pitfall #3 - Consider Your Entire Audience

Different colors indeed have different effects on different people because of gender, culture, and life experience, however there are people who also have difficulty seeing certain colors because they have mild to severe color blindness. While this only represents 8-10% of the population, you still want these individuals to be able to view your website. Try not to use only red and green which are typically the colors individuals with color blindness have the most problems seeing.

When you keep color schemes in mind and consider how they will affect your audience, you will be able to create a climate that better sells your product and inclines your visitors to become your customers.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

---

Top Six Ways To Make Your Visitors To Hate YOU!

We will take a look at why your visitors may... Read More

Save Time and Boost Profits with Free Content

Public domain gives you a head start creating ebooks, ecourses,... Read More

5 Powerful Ways To Get Zero Sales From Your Website

I want you to imagine a lemon. In your mind's... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

Be Inspired to Create Better Websites

Being a writer, when I was asked to do some... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

Flash Web Design - The Wave of the Future?

There are two camps when it comes to flash web... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

Build Web Pages from the Top Left Corner Down

There are two important reasons to build your website from... Read More

Flash - To Use Or Not To Use?

Out there in the WWW there are thousands sites using... Read More

Web Design for Ecommerce

Your website is your tool for showing the online community... Read More

Build It And Build It Cheap!

There are several very good reasons why you should consider... Read More

Do You Own Your Web Site Design?

Your web site has been up for a few months... Read More

Web Publishing Guide for the Beginning Entrepreneur (Part 1)

The best things don't come easy. - QuotedThe finished web... Read More

The Secrets of The Shriekers

I am constantly bombarded with all sorts of advertisements, single-page... Read More

Simple Steps To Proper Web Design

Over the course of the last decade, the Internet has... Read More

Event Planning Must Include An Event Website

As part of your event planning you should seriously consider... Read More

3 Simple Ways To Dramatically Improve Your Website

Before you start worrying about marketing your website on the... Read More

Why You Should Hire a Professional Website Designer

Your web site should always adhere to standards!A professional web... Read More

Immutable Laws Of Effective Navigation - Part 1

The first immutable law of effective navigation: It's gotta be... Read More

Size Does Matter!

In this article we will be looking at why you... Read More

Dont Make Your Website User-UNfriendly!

Web Design is a very subjective process. Your idea of... Read More

Web Site Redirection - How to Implement a 301 Redirect

You just created a new web site but want to... Read More

7 Benefits of HTML Validation

You may not bother with html validation or writing simple... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some... Read More

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear... Read More

3 Tips You Can Use Right Now to Improve Your Web Sites Usability

Studies done by Jakob Nielson the man touted as the,... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More