Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Do some research to find out which colors promote your product and services best as well as which colors make visitors interested in buying your products. You should take all of this into account in order to create the best atmosphere for buying that you can.

Also, keep in mind; colors have different meanings in different cultures. If you are promoting a product in an overseas market, you should also research what colors stand for in that culture.

There are many pitfalls that people fall into on a regular basis because they are unaware of the many effects color has on their visitors and ultimately on their wallets. Read the following suggestions in order to know what to avoid when incorporating color on your website.

Pitfall #1 - Colors that do not Associate

The product or service that you are selling should determine the color scheme you choose as well as the target market you are selling to. For instance, men and women prefer different colors in varying hues, luminosity, and saturation. For the most part, women prefer colors with less saturation and men prefer colors with more saturation. Keep this in mind if your product is geared to one of the sexes in particular.

Pitfall #2 - No Palette

Make sure you use varying colors on your website from the same palette. This means colors that have some degree of relation to one another. Doing this will create a better layout which is more pleasing to the eye and one that will have a better psychological effect on your visitors. If you do not know anything about palettes then choose the Microsoft color palette, click on an exterior color you like, and the follow it either horizontally or vertically to choose your palette. It really is that easy!

Pitfall #3 - Consider Your Entire Audience

Different colors indeed have different effects on different people because of gender, culture, and life experience, however there are people who also have difficulty seeing certain colors because they have mild to severe color blindness. While this only represents 8-10% of the population, you still want these individuals to be able to view your website. Try not to use only red and green which are typically the colors individuals with color blindness have the most problems seeing.

When you keep color schemes in mind and consider how they will affect your audience, you will be able to create a climate that better sells your product and inclines your visitors to become your customers.

Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/

---

Every Website is a Human Being?s Attempt at Achieving a Goal or Obtaining Happiness

Have you ever thought about the real stories behind all... Read More

Creating Quality Websites

Websites, there are literally billions of them out there in... Read More

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that... Read More

Website Design: 10 Smart Tips To Improve Your Ad Copy

Your website design may be affecting your sales in ways... Read More

Awards Program Debate

Daily article:One of the most debated subject among webmasters is... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More

6 Reasons Why A Website Is Crucial To Your Business

Since I'm a web designer, I have a tendency to... Read More

How to Make Effective Use of Web Fonts

Writing for your web site is not the same as... Read More

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of... Read More

Concentrate On Web Content Instead Of Search Engine Optimization

For many webmasters the title of my article may seem... Read More

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Designing Beautiful Artist Websites ? 12 Tips To Showcase Your Art

1. Who needs an artists website?Not everyone! If you are... Read More

Increasing Conversions Through Action-Oriented Copywriting

I do site reviews. Needless to say, I see a... Read More

Be Friendly to Search Engines

The object of search engines is to give their visitors... Read More

Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

Designing your website means you have to be creative, plan... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors'... Read More

Web Design for Dictators

No question about it, web design is an art. Finding... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

10 Reasons Why You Need A Multilingual Website

The internet continues to grow and has become the default... Read More

Moving Things Around

How often, men, have you come home to find the... Read More

How To Make It Easy For Your Web Designer To Build Your Website

You have an idea for a website and you are... Read More

Getting Along With Your Web Designer

You're all ready to get started creating your web presence... Read More

Shameless Flashers - Using Flash Tools To Create Spectacular Websites

Flash is a powerful technology that can help you create... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

What Content to Publish on Your Website

Many businesses want a simple website where they tell people... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

Are Web Templates Worth It?

First off, I am a designer. Now you're thinking, here's... Read More

10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying... Read More