Moving Things Around

How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness.

The same can be true for your website. If you are in a rut, and your website isn't bringing in the results you thought it should, maybe a little 'furniture moving' is what you need.

Recently I moved a few things around on my home page. Instead of hitting the customers with an immediate web design and hosting blurb, I put something that caught the user's eye. My newsletter. Now the first thing that a potential client sees on our home page is an offer for FREE tips and specials. Immediately the customer is 'given' something, instead of the same old here's why we are the best. Since moving the newsletter link to the top, we've had a surge of subscribers, more than we've had in the last 6 months.

Moving things around may be good for more than just you. Google watches home pages for stagnant, unchanging information. If your page is not updated regularly, Google (and others) actually figures that into it's vast algorithm that it uses to rank your site among the others. Moving things around can keep your page fresh, and importantly, keep you in the listings.

Be careful, though, that you don't move too much stuff. If you have a login link, moving it may confuse those customers of yours that are used to clicking in the upper right corner to log in. Move that, or change it's color, and some users may simply think you've discontinued that service, or have completely abandoned them. Move with caution.

Have fun with your website. Keep it fun, keep it interesting, and keep it moving!

Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.

---

How to Convince Your Visitors to Return Often

One visit does not make a sale. Be sure to... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Here's the single most important part of your website: YOUR... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

10 Nifty Ways to Prolong Your Visitors at Your Website

Increasing the length of time a visitor is on your... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

Can a Webpage Created Without HTML?

The HTML editor is usually a webpage design software that... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

10 Tips for Killer Website Design

Does website design make a difference in how long people... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

Ten Fatal Mistakes That Make Web Sites Stink

Since you'll spend lots of time and money to create... Read More

Quality of Your Text Layout and Design

Why is the quality of your text layout and design... Read More

7 Benefits of HTML Validation

You may not bother with html validation or writing simple... Read More

The Psychology of Color in Web Design

Persons engaged in website design, here's a scoop for you!... Read More

Maximising Web Site Viewability - Browsers

With so many different configurations internet users have their computers... Read More

Keyword Density

We can't emphasize enough the importance of including keyword-rich content... Read More

Keep Your Navigation Consistent!

One of the single most important aspects of effective navigation... Read More

Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1

Have you put a lot of effort, time, and money... Read More

Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales

Here are 10 dynamic website advertising tactics to super-charge your... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.Especially since... Read More

Make it Clear What Your Website is About

Just about every list of the "Top 10 Web Design... Read More

Shameless Flashers - Using Flash Tools To Create Spectacular Websites

Flash is a powerful technology that can help you create... Read More

How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Essential Strategies To Make Your Web Copy Attractive To Your Target Audience

Reading on the web is different than reading in all... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Banner Enchancement - Designing Your Banner

A well designed web site is great to have, but... Read More