Color Psychology in Marketing

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.

But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.

Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.

There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:

http://www.geocities.com/webtvbeth/hexchart.html

It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.

Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:

http://www.saumag.edu/art/studio/chalkboard/c-wheel.html

In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.

Use them wisely...

Al Martinovic works from home and runs a successful mlm business at http://www.ineedsmokes.com and also publishes a popular internet marketing newsletter: http://www.milleniummarketers.com

In The News:


pen paper and inkwell


cat break through


Website Design Basic Concepts

So, what's in a website design anyway? And, how do... Read More

Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic

If you're not getting a lot of traffic to your... Read More

Designing Your Web Site For ALL Browsers

Let's face it. Building a web site that browses consistently... Read More

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do... Read More

The Secrets to Successfully Learning Basic HTML

If you'd like to create/maintain a website, having some HTML... Read More

How to Hire a Web Designer/Programmer for Your Website

Hire a designer or a programmer for your website is... Read More

A Website Checklist

If you've just finished building your new website (or revamping... Read More

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

Hexadecimal Color Notation on the Web

When designing elements for your webpage, you will often be... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

The Secret To A Profitable Website

Whether you are planning on having a website built for... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Make Your Web Site User-Friendly

You can create a website that attracts customers, not repels... Read More

Cascading Style Sheets for Better Web Design

In cascading style sheets you can specify how your web... Read More

10 Web Site Design And Writing No-Nos

1. Don't load your web site with a lot of... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Web Site Design Mistakes ? Database Parameters In URLs

Creating a web site takes thought, planning and execution. Unfortunately,... Read More

Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers

You may not believe it, but people still judge things... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when... Read More

Why Hire a Professional to Design Your Web Site?

Creating an appealing, functional, and effective Web site is much... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More

Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door... Read More

A Crash Course on Graphic Philosophy 101

Novice and professional graphic designers, we are aware that you... Read More

Why Web Pages Appear in the Wrong Location after Uploading to my Website?

If your are a new web designer, you may face... Read More

Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.Especially since... Read More

Website Design: 10 Web Site Design Pitfalls To Avoid

If you've a website that is not generating a lot... Read More