Let's face it. Buying products and services from the Internet can be a bit intimidating.
You may have no idea where the online merchant is located. You may not know how safe your personal and credit card information will be.
You may be unsure if you'll even get the product or what to do if the product is broken when it arrives at your door.
These types of concerns are what you are up against when you sell products from a website.
Here some tips to build credibility with potential customers.
1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List the hours you're available to take customers' phone calls.
2. Offer a money-back guarantee. This is a must, especially if you're selling higher price items. Mention your guarantee at least a couple of times in your copy.
The more details you give about your guarantee the more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after the purchase and it's best to have a "no-questions-asked" return policy.
Be prompt in refunding the customer's money
3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.
Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below the "Buy Now" button on my website.
If you use a online credit card processing company like PayPal, be sure to include the credit card buyer protection policy and merchant verification process. People want to know how they'll be protected against credit card fraud.
My credit card processing company, PaySystems (http://www.revecom.com) has a 100% guarantee against credit card fraud. Customers can click on hyperlink to read the guarantee before they actually fill out any credit card and personal information.
4. Use testimonials from satisfied customers. Nothing helps sell a product like a happy buyer. The more detailed the testimonial the better. Be sure to get your customer's permission before you quote him or her in your marketing material.
Always use the customer's first and last name, company name and title (if applicable) and their location.
I think you're less likely to believe a testimonial if it's just signed "J. Doe" instead of "John Doe, President, XYZ Company, Houston, Texas."
5. List your credentials or experience on your website or in your ezine. Again, the key is the more a customer knows about who they are dealing with, the more assured they going to feel doing business with you.
By putting these suggestions into action, you're bound to have a happy group of customers. And good "word-of-mouth" is the cheapest, and most effective form of advertising.
About The Author
Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: "How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone." Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com
CSS is a new option for website designers that have... Read More
New Web sites are springing up online by the millions.... Read More
Surfing the internet is basically an information-fest! From intellectual discussions... Read More
You have only 10 seconds to impress your potential buyer.... Read More
A professionally presented business website is a powerful and essential... Read More
Here's the single most important part of your website: YOUR... Read More
They may look cutting edge, but if you want a... Read More
Automating your online business is one of the most important... Read More
Your web site should be-visitor friendly to navigatesearch engine friendly... Read More
To build a website, there are four methods to choose... Read More
I once created a notepad-like editor. It is possible with... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
Websites, there are literally billions of them out there in... Read More
The title tags of your web pages are more important... Read More
Not all links are created equal.While all of your links... Read More
If you have a business, big or small you may... Read More
A client asked me, at what point do you change... Read More
In the early years of the internet the actual design... Read More
Where does a person start when setting up a website?... Read More
So you need a website. You are not sure if... Read More
Every action has a beginning phase where you launch your... Read More
Home-based businesses need a strong web presence to combat the... Read More
There are several very good reasons why you should consider... Read More
You have probably viewed many Flash-based components while surfing the... Read More
We've all seen and read product testimonials. They're a very... Read More
There is nothing wrong with making your own website if... Read More
Are you a student of graphic design? If you have... Read More
Colors convey emotions and emotions heavily influence the decision-making process.... Read More
Let's face it. Building a web site that browses consistently... Read More
Are you serious about get this website done fast and... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
Chris, a new consulting client, asked me to help him... Read More
Whether you're giving a critical sales presentation to a client,... Read More
In the of-line marketing world it is all about trying... Read More
Have you ever been to site with so much ad... Read More
Want to know what the worst thing to say on... Read More
With an increasing number of employment portals emerging, it is... Read More
Are you in a dilemma whether to create a mini... Read More
If you need a web designer, but have no clue... Read More
There are many companies who build websites, all of which... Read More
As an online Entrepreneur you require a successful website.One that... Read More
A search for "web design" on Google returns more than... Read More
What dollar amount does your web site contribute to this... Read More
Does your website make a good first impression? Is the... Read More
You have good traffic, but low client sign ups and... Read More
Have you ever walked pass a shop that, for some... Read More
I always have people asking me if I know of... Read More
Well, you've got your product, started your home business, and... Read More
Hire a designer or a programmer for your website is... Read More
An application is not ready for use unless you have... Read More
How often, men, have you come home to find the... Read More
Have you put a lot of effort, time, and money... Read More
You've got a concept for a business, are excited about... Read More
1. Web site File Structure / File NamingMost search engines... Read More
So you want to build a website here I will... Read More
Don't knock it; "Keep It Simple, Stupid" is a great... Read More
I've seen articles (and websites) that suggest you can buy... Read More
Imagine spinning someone around so profoundly and for so long... Read More
When I surf the Net, I often see web sites... Read More
Q: Should I build and maintain my business Web site... Read More
One of the biggest problems with Web sites is that... Read More
There is no doubt that reprint articles can serve lots... Read More
Whenever singer John Mayer sings his romantic song, "Your Body... Read More
Ever browse across a website that took ten million years... Read More
Many people hire professional web site designers for as much... Read More
You just created a new web site but want to... Read More
Web Design |