5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?

Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems.

Just because you think your site is easy to use, doesn't mean your average customer does.

Instant Tip # 1: Have someone you know who has the same computer skills as an "average user" for your site check it out.

Have them to do something specific, like purchase a product, sign up for your newsletter or log into an account. Watch what they do, and ask them to speak their thoughts out loud.

Make sure you let them do it on their own. You won't be there to give your potential customer any directions. If your "tester" finds what they're looking for, that's great. If they have trouble, that's important for you to know.

Once you've seen how an "average user" actually uses your website, you can change things to make your site easier to use.

Instant Tip # 2: Use "Web Conventions". People expect to see things a certain way on the web. When they don't see them, they get confused.

In sales, a confused mind says "No".

When you don't use Web Conventions on your site your visitors get confused and leave. You lose not only a potential sale, but someone who might have become a repeat customer.

Here are some important Web Conventions to keep in mind.

Instant Tip # 3: Have your Navigation across the top or down the left. That's what people are used to, so don't confuse them.

Instant Tip # 4: Make sure your links are blue and underlined. This is a very important Web Convention. Make it obvious what is clickable. It's a good idea to make your buttons 3-D so it's very clear that they're buttons.

Instant Tip # 5: Have a sub-heading for each section and make the sub-heading bigger than the rest of the text.

Steve Krug uses the term "Don't Make Me Think". The main idea is that the more a visitor has to think, the more it hurts your sales.

Design your site so it's extremely easy for people to find what they're looking for. Your site doesn't need to look like everyone else's. Just use Web Conventions to help make it super easy for someone to buy what you're selling.

So now you know the keys to increasing sales by making your site more usable. Before you forget, take a look at the F/R/E/E ebook "How to Flood Your Website With Targeted Traffic". You should do it now before your competitors find out about it.

About The Author

(c) Mark Jarmel - All Rights reserved

Mark Jarmel & the Editors of Trafficology co-authored the FR'EE eBook: "How to Flood Your Website With Targeted Traffic".

Learn scientifically PROVEN methods at: www.4-targeted-web-site-traffic.com/traffic.

mark@4-targeted-web-site-traffic.com

---

How To Choose A Website Designer

When you're self-employed, choosing a website designer is a crucial... Read More

14 Ways to Add Content to Your Web Site - Part 2

7. Create high quality content - make clear points with... Read More

How To Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions.... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More

Usability and Considerate Design

I hate to imagine that in your web development project... Read More

Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials. They're a very... Read More

Website Checklist

10 Basic Things Your Website Should Have ...__ all short... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

Setting Up a Website

Where does a person start when setting up a website?... Read More

Cascading Style Sheets for Better Web Design

In cascading style sheets you can specify how your web... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Web Site Turn Ons

When you develop a sales brochure, you have a mental... Read More

Event Planning Must Include An Event Website

As part of your event planning you should seriously consider... Read More

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Here's the single most important part of your website: YOUR... Read More

Keep Your Navigation Highly Visible

Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that... Read More

Let Your Website Make You $$$ While You Sleep! and All That Other B.S.!

Well, you've got your product, started your home business, and... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

Web Site Design Mistakes ? Database Parameters In URLs

Creating a web site takes thought, planning and execution. Unfortunately,... Read More

How To Shop for a Web Design Firm?

While few companies can boast as we do that our... Read More

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's... Read More

Web Publishing Guide for the Beginning Entrepreneur (Part 1)

The best things don't come easy. - QuotedThe finished web... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales

Seeing is believing.One trick to increase your visibility as well... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up... Read More

How To Give Your Business Credibility

Let's face it. Buying products and services from the Internet... Read More

Winning Websites

Customers will form an opinion of your business as soon... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

Why Use Professional Web Site Designers For Your Next Web Development Project?

Probably you know someone who has created a web site... Read More

How to Choose a Website Design Company

The internet is full of web design companies pleading for... Read More