Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. Too many buttons will turn customers off. I had this problem with my homepage at http://www.antion.com. A colleague of mine, who makes a lot of money, pointed out the cluttered look of my site. I had worked so closely on every detail of the page; that I couldn't see it for what it was anymore.

I set out to simplify my site, first by removing the banners and combining my navigational buttons. The goal was a clean looking homepage, so possible customers would not get frustrated or confused and click away.

I also eliminated many of the choices on my site, narrowing it down to two groups for my main clientele, "Need a Speaker" or "Be a Speaker." The concept here is to make it simple for my customers to locate what it is they are looking for. Reducing the choices on my site will save customers from having to wade through all of my stuff. This would do nothing more than waste their time and reflect poorly on me and my ability to help them.

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs. http://www.antion.com

---

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

14 Ways to Add Content to Your Web Site - Part 2

7. Create high quality content - make clear points with... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Web Design Advice And Information

Most of us at times need advice on different aspects... Read More

Build Web Pages from the Top Left Corner Down

There are two important reasons to build your website from... Read More

Click Here

See, works every time. Seriously now, for some reason people... Read More

Top 10 Web Design Mistakes

As a webmaster, you want to keep your visitors content... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Website Creativity: Why It Matters Now More than Ever

If one more business owner tells me their website sucks... Read More

What is ASP.NET

ASP.NET is a new programming framework from Microsoft for developing... Read More

Whats Wrong With My Website?

I ask myself that question about once a month.My website... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

Content is Crucial!

Content is undoubtedly the most important element of a website.... Read More

Website Design: 10 Smart Tips To Improve Your Ad Copy

Your website design may be affecting your sales in ways... Read More

Dont Overdo it!

Have you ever been to site with so much ad... Read More

Usability and Considerate Design

I hate to imagine that in your web development project... Read More

The Seven Deadly Sins of Web Business Design

Before you take a road trip it is usually a... Read More

A Website Checklist

If you've just finished building your new website (or revamping... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can also... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media... Read More

How To Set Up A Professional Website On Your Own Using Web Templates

To create professional websites is not an easy task by... Read More

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.I am a... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

Designing Your Websites Directory Structure

Any kid, and their grandmother too, can make a webpage.... Read More

Simple Steps To Proper Web Design

Over the course of the last decade, the Internet has... Read More

Ten Fatal Mistakes That Make Web Sites Stink

Since you'll spend lots of time and money to create... Read More