The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities. While putting a few strategies into action will make a big difference to your business and will certainly help in reaching your intended audience. However, if you do not spread the word about your business, no one will know you are there.

If you don't create a successful strategy for marketing your business, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Market With Consistency

Set up a clear marketing plan for your web site and stick to it. It is the foundation of your business.

Use Several Marketing Strategies

Do not put all your eggs into one basket by only depending on one marketing strategy. Just look at the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, instantly losing valuable sales.

By creating more than one strategy to market your web site, you can see which one works the best by attracting the most visitors.

Test Marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

In addition to optimizing your web site and making sure the content you have included is interesting and valuable, your goal is to make sure that others can benefit from your services and products. But since your services or products are not necessarily for everyone, it doesn't make sense to promote a business to those who will probably never use it.

1. Email Course or Tutorial

Set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and to promote your product or service at the same time.

2. Create a Newsletter

Most folks don't buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content along with new products you wish to introduce to them.

3. Word of Mouth

To help in making sure that word of mouth is included in your marketing efforts, each time you work with a client, ask if you can use them as a reference, especially if they've been happy with your services. Even better is obtaining a testimonial to include on your site. Personally, when clients comment favorably in response to something I've written, I immediately ask for permission to post their comments on my site. I then include a link to the client's web site so that we each gain in the process.

4. Gaining Access to the Right Audience

If you're not sure how to target in on the right audience, think about your area of expertise, the type of person you want to attract and where your own specialty lies. If you prefer providing your services to a large company, promote your products to a few major organizations. If you prefer working with the small to midsize company, focus in on the smaller companies.

5. A Powerful Article

There is nothing more effective than a powerful article. Almost every type of business has something to teach therefore coming up with an article is not difficult. Some people think that it's all been said before, believing they have nothing new to offer, but I absolutely disagree. We each have something of value to share with other people therefore it's only a matter of coming up with a unique way of saying it and running with the idea. Be daring and share something no one else knows about or present it in a way it's never been said before. Pay particular attention to your experiences and before long you'll have great ideas to write about. Articles are the perfect way of drawing attention to your web site, business, product and yourself.

6. Website Page Content

Spread your best keywords throughout the content of your pages. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as in the hyperlinks on your site and/or in outgoing links.

7. Networking with Others!

Are you making the most out of every networking opportunity whether it's at a meeting, at an informal gathering or during a brief presentation? If you've developed good rapport with someone on line, don't be afraid to ask for some support. You can usually read between the lines and tell if someone is open to your requests.

8. Pay per click (PPC) search engines

If you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.

9. Your Presentation & Marketing Collaterals!

As you give thought to the methods that you plan on using for marketing your services don't be timid about trying something unique and certainly don't bypass inexpensive ways of promoting yourself. Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful marketing business.

About The Author

Van Tony Free, III has been in education for over thirty years and loves to write and publish in his spare time. He has a number of web sites in number one positions on Google and other search engines. Visit his site to find out how he became a successful home Internet Business Owner http://www.freehomebusinessopportunities.net or http://www.free-work-at-home.net

vtfreeiii@knology.net

---

Small Business Website Design - How to Get Professional Results on a Shoestring Budget

Just because you are a small business with an even... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

Usability Lessons from the Hospital

Usability isn't only for Web design. It's also applicable in... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors'... Read More

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites... Read More

Every Website is a Human Being?s Attempt at Achieving a Goal or Obtaining Happiness

Have you ever thought about the real stories behind all... Read More

14 Ways to Add Content to Your Web Site - Part 1

When I surf the Net, I often see web sites... Read More

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for... Read More

Save Thousands of Dollars by Creating Your Own Web Site

With the advent of the Internet a whole new vista... Read More

How Your Business Can Win Online

There are lots of websites out there that do little... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

How To Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions.... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

The Proper Way to Use Images

Most people will agree there is nothing more annoying than... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

My Top Ten List Of Extremely Annoying Web Page Design Elements!

Easy navigation and usability are one of the most important... Read More

HTML - A Website Language Explained - For Over 35s

This is a very perfunctory look at the website code... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Plugging the Dreaded World Wide Web Black Hole is Just the First Step

You have created your custom error page so now all... Read More

Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tag when... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites... Read More

Images: How To Make Them To Load Fast On Your Web Pages?

1. Use .gifs rather than .jpgs. GIFs are smaller in... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic

If you're not getting a lot of traffic to your... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Turn Harmful 404 Error Pages Into Helpful 301 Redirects

It's a fact, Page Not Found, known as a 404... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More