7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites which may just have pictures of the products and a shopping cart).
8. Web page background - a colorful or busy background can make your text hard to read and may give the impression of an inexperienced webmaster. If you do use a background image make sure it complements your site's theme, fits with your visitors experience and will increase your credibility.
9. Use the correct fonts - the offline world primarily uses "Times New Roman". This works well in print but not online. Sans Serif fonts, such as Arial, Verdana and Helvetica are the best fonts for easy online scanning.
10. Font colors - the best colors for reading online are black text on a white or off-white background. If you want to use multiple colors only use a maximum of 3. Too many text colors on a web page make it hard on the eyes and spell inexperience. To emphasize text you can use the bold tag (this text will appear bold) or italic tag (this text will appear in italics).
11. Check spelling and grammar - run your page through spell check in your word processor. It won't pick up all the mistakes, so make sure you read it through yourself to find other errors. Spelling and grammar mistakes convey an unprofessional impression.
12. Simple navigation - the main purpose of the navigation bar is to make it easy for your visitor to find his way around your site. Place your navigation bar on the left side or top of your page (or both). Repeat the bar at the bottom of the page so your visitor does not have to scroll back up to move on to another section. ( Read my article "How to Create an Effective Web Site Navigation Structure" http://www.isitebuild.com/navigation).
13. Get a critique - don't fall in love with your writing and leave it there. Yes, it's hard to listen to someone criticizing your beautiful piece of work, but swallow your pride and get your friends or family members to do a review of your web page. This will help you to refine what you have written and make it appeal to a wider audience.
14. Use specific keywords - weave targeted keywords into your web page as you write your web page content.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of Affordable Web Site Design and Web Hosting
Pick up your copy of the 159 page ebook TODAY titled: "Make Your Content Pre Sell" by going to the link below: http://mycps.sitesell.com/webselling83.html
Back to basics. Forget funky design, good copywriting is the... Read More
You may not bother with html validation or writing simple... Read More
I've seen articles (and websites) that suggest you can buy... Read More
When I surf the Net, I often see web sites... Read More
Many people hire professional web site designers for as much... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
Think of the people who visit your site as blind... Read More
Any design on a web application involves the effective input... Read More
If you are designing a web site for which the... Read More
As a graphic designer, you are sitting on a gold... Read More
This is a very perfunctory look at the website code... Read More
If you've a website that is not generating a lot... Read More
Don't knock it; "Keep It Simple, Stupid" is a great... Read More
In this article I will give a few tips of... Read More
Your business website tells a lot about your company. A... Read More
Increasing the length of time a visitor is on your... Read More
Don't mess with those links! When you're designing your site,... Read More
If you're not getting a lot of traffic to your... Read More
With the advent of the Internet a whole new vista... Read More
There can be zillions of reasons why your visitors return... Read More
Have you ever been to site with so much ad... Read More
How many times have you clicked on a website only... Read More
There are plenty of Drupal Modules that you can install... Read More
Content is king. Without content your website is an empty... Read More
Contrary to the beliefs of some, advertising for web and... Read More
The Questions You Should Be Asking ? The Answers You... Read More
For many webmasters the title of my article may seem... Read More
This article may come as a surprise to you.Especially since... Read More
Marketing is not an easy skill to acquire.It requires patience... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
One product, one long web page: this kind of web... Read More
Before you take a road trip it is usually a... Read More
Now that you have decided that it is time to... Read More
Being a writer, when I was asked to do some... Read More
Home-based businesses need a strong web presence to combat the... Read More
If you are reading this, I assume you either have... Read More
Ever browse across a website that took ten million years... Read More
In learning webpage design, I encountered many problems that took... Read More
If you are anything like me, your website is a... Read More
In this article you will find the parallel between two... Read More
Countdown to Armageddon - at least you'd think so judging... Read More
There is no doubt that reprint articles can serve lots... Read More
Usability isn't only for Web design. It's also applicable in... Read More
Not all links are created equal.While all of your links... Read More
When you're self-employed, choosing a website designer is a crucial... Read More
Whether you're hiring a designer who has created 10 sites... Read More
When your web site sells more than a dozen items,... Read More
Novice and professional graphic designers, we are aware that you... Read More
Web design is a very competitive area and there is... Read More
Colors are powerful, and create strong feelings. They can also... Read More
Once, I attempted to create a favicon (the little graphic... Read More
Just about every list of the "Top 10 Web Design... Read More
Creating your web site can be a tricky process. Choosing... Read More
The HTML editor is usually a webpage design software that... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Many times I've seen a web site undergo a revision... Read More
I always have people asking me if I know of... Read More
I want you to imagine a lemon. In your mind's... Read More
Read the title of this article over a couple of... Read More
If there's one thing that I've learnt so far, it's... Read More
Public domain gives you a head start creating ebooks, ecourses,... Read More
CNN.com's designers have gone out of their way to make... Read More
What dollar amount does your web site contribute to this... Read More
Creating your own website is great fun! But how is... Read More
Have you ever been to site with so much ad... Read More
When considering whether or not to incorporate Flash into your... Read More
Web Design |