Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.

I released the door from the opener and it began closing way too quickly. As I rushed over to try and slow it's decent, I grabbed the handle with my left hand and was trying to grab anything with my right hand. Unfortunately, the only thing that got grabbed was my pinky finger ? two knuckles up. The 1000 lb. door came crashing down so hard it broke the glass in one of its sections.

When the dust cleared and the glass had stopped clinking- I looked over to see my finger clamped firmly and squashed flatly between two sections of the heavy wooden door. I had no one around, no other neighbors were home, and I was trapped, in lots of pain, and unable to get free or lift the door (what would you do?). I tried pulling my cell phone out of my pocket but inside the garage there was no signal.

I did the only thing I could ? I screamed for help through the broken glass?

Now, you may be wondering what in the world this painful story has to do with web design- but read on and I'll explain...

I yelled for what seemed forever, but in reality was maybe five minutes, yet no one came. Now, for a few minutes I thought to myself ? "I have a knife in my pocket- am I going to have to cut my own finger off to get free?" Seeing how flat it was crushed I didn't really think it had much chance of surviving that trauma anyway?

I wasn't that desperate quite yet and figured I should try calling for help again ? and here's where some recent training with internet marketing came in?( "What are you talking about, Bob?" you ask.)

Dan Kennedy always talks about "leading a customer through your site". Don't leave anything to chance. They want to be told exactly what to do next.

So as I stood there in gut wrenching pain, totally unable to move or get free, I thought to myself, "maybe people are hearing my cry for help, but don't know where it's coming from. It could be just echoing around the neighborhood?"

So in a last ditch effort, I started screaming (and I can be quite loud) "HELP! I'm trapped in a garage at 52 Lakeview Ave. and I need help NOW!" Within a minute or two about 5 guys came running down the street from somewhere (I don't know where) and up the driveway. The specific directions worked! They began trying to pry the door up but it had come off the track and was jammed. So their prying was only clamping the door sections even tighter on my finger. OUCH! So once again, I got specific.

I told 2 guys to stay out side-3 to come around back and come inside. I had 2 go to work on the pulleys on either side and get them back in the track, the other one called 911. After what seemed like ages, the door was back on track and lifted high enough to allow the finger to be finally pulled out from between the sections. Ugh. It was nasty looking, flatter than a pancake...(almost surreal)

Now, how does this relate to Web site design? It's very clear to me? In a matter of life and death (ok-life and death of a finger), nothing happened until I specifically yelled for help with exact directions where to come. I tried for five minutes screaming just for help- that didn't work. Only when I screamed the address where I was at and what the problem was, did I finally get a good response. Zero before, 5 after. Hey! That's a 500% increase!

We need to do the same thing with our web design and linking strategies. Specifics- Lead the client or potential client through the process step by step clearly. Use accurate keywords and descriptive text for all your links. Don't scream out generically, or they will never know where to go next. All they'll hear is a vacant echo, as they continue doing what they were doing before. And they'll probably end up someone else's client because they can't hone in on where the cry for action is coming from and where they need to go.

Miraculously, after being rushed to the hospital, blood had begun to flow back into the finger and x-rays revealed only a broken knuckle. Because it had been caught sideways, the tendons and nerves were preserved and not cut, aside from some numbness and pain, the finger is well on its way to a full recovery (Phew! Really glad I didn't cut it off now).

Moral of the story: Design your site and your linking strategies as if your life (or finger) depended on it. Be specific, be specific, and oh yeah, be specific.

Bob

Bob Volk, Founder of VolkNet Enterprises, is an Internet Entrepreneur and has started/co-founded many sites including http://volknet.com, http://seo-elite-services, and his newest venture, an automated link exchange program with a unique twist at http://Link-Blaster.com. He specializes in Web Site Design, Marketing, and SEO Consultation for both small and medium size businesses doing $30 - $40 million a year.

---

Maximising Web Site Viewability - Browsers

With so many different configurations internet users have their computers... Read More

HTML - A Website Language Explained - For Over 35s

This is a very perfunctory look at the website code... Read More

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him... Read More

The Proper Way to Use Images

Most people will agree there is nothing more annoying than... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

Your Website Could be Letting You Down

A professionally presented business website is a powerful and essential... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

Creating Quality Websites

Websites, there are literally billions of them out there in... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Web Design - 7 Key Things to Avoid

A search for "web design" on Google returns more than... Read More

How to Design a Search Engine Friendly Web Site

Many web site designers don't design their sites for the... Read More

How To Choose The Right Web Design Company

1. Size does not equate to competencePeople sometimes assume a... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

Adding the Right Keywords to Your Website Content

You've made your website, added a great title and keywords... Read More

How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Why Hire a Professional to Design Your Web Site?

Creating an appealing, functional, and effective Web site is much... Read More

Web Production And Design Tips

You have identified that to have an internet prescence would... Read More

Make Your Site Quick To Load!

The time it takes to load your site can make... Read More

How To Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions.... Read More

What I Look For In a Website

As my occupation is that of a proofreader, one of... Read More

Choose & Use the Best Colors

The Psychology of ColorAre you using the best colors for... Read More

Top Ten Ways to Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.... Read More

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More