Content is Crucial!

Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.

Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the "back" button and say "bye - bye" to your site, will astonish you!!!!

So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website owners to understand and follow the right process to develop content for their site.

Here are some of the basic points which should be kept in mind while developing content for your website ?

1. TARGET AUDIENCE

The first step is to define your target audience. You should have an absolutely clear picture in your mind as to who exactly will visit your site. Once you know that, you should write your content in such a way that talks to them.

2. CONCENTRATE ON BENEFITS NOT FEATURES

When describing a product you are selling or a service you are offering, concentrate on their benefits not their features. Make the visitor realize that they just have to buy your product. After all, that's the only reason why he would stay on your site.

3. GIVE THEM WHAT THEY'RE LOOKING FOR, OH! AND QUICK!!

Visitors to your site are there for a purpose: They either want to buy your product, access the information you are offering or subscribe to your offer. And don't forget! They don't have much time to spare ?so you have to give them what they are looking for quickly, without any delays! Hence, your first few paragraphs of content ideally should hit the bull's eye and get the message across!!

4. MAKE IT EASY TO READ AND FOLLOW

Keeping in mind your target audience, write and structure your content in such a way that it is easy to read, grasp and follow.

• Divide your content into easy to read paragraphs. (Make sure the first few sentences of which carry the punch lines.)

• Use bulleted lists

5. KEEP THEM HOOKED

Whatever you do, don't let them leave your site without making your point. Your content must talk to your visitors: Keep them reading on ?It should be able to make a sale..and yet be subtle and informative?..

Follow these simple steps and see the difference!!!

About The Author

Akanksha Sinha - a freelance Web Content Writer and Web designer.

http://www.mygoogly.com/akanksha.htm

aks_design@rediffmail.com

---

Web Production And Design Tips

You have identified that to have an internet prescence would... Read More

Why You Want to Include an FAQ In Your Site

Congratulations! You've got a brand new site and it's doing... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that... Read More

Affordable Web Design In Birmingham

If you have a business, big or small you may... Read More

Mini Site or Content-based Web Site?

Are you in a dilemma whether to create a mini... Read More

Website Creativity: Why It Matters Now More than Ever

If one more business owner tells me their website sucks... Read More

How To Create A Homepage That Works

Want to know what the worst thing to say on... Read More

Having A User Friendly Website

Let's look at what your user wants to see at... Read More

How Important is Content to a Successful Website

Content is the most important part of any website.The Internet... Read More

How To Attract People To Your Web Site and Leave Their Contact

If you have a website, you want your visitors to... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

Why is a Logo so Important to Your Business?

Well, a logo for your business. Why is it important?... Read More

Why Do Images Disappear from a Webpage?

In learning webpage design, I encountered many problems that took... Read More

How to save money on a website

Know what you wantMake sure you know why you... Read More

Make Your Web Site User-Friendly

You can create a website that attracts customers, not repels... Read More

How to Make a Website (Minus the Headaches)

There is nothing wrong with making your own website if... Read More

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can also... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

Five Common Web Design Mistakes

There are often many mistakes encountered when creating a webpage... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More

Freelancers Bite Back!

The Internet has seen an explosion in so called 'lance'... Read More

How Does Your Website Measure Up?

Does your website make a good first impression? Is the... Read More

Why Stock Photography is a Great Resource for Web Business

A picture is worth a thousand words.And it still is... Read More

Affordable Website Design In Manchester

If you have a business, big or small you may... Read More

Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales

Marketing is not an easy skill to acquire.It requires patience... Read More

Whats Wrong With My Website?

I ask myself that question about once a month.My website... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

To Hire or Not to Hire a Website Designer

In the early years of the internet the actual design... Read More