Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"
4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy ? tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.
5. Back to the Plan
Take a look at your marketing and / or business plan ? what goals are you trying to achieve and how are you trying to position yourself in the market place?
6. Watch your competition
6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy ? enhance.
6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7. User Behaviour
Consider your Internet market ? what do they do on the Internet.
7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website
John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.
Everybody talks about the importance of testing your sales copy... Read More
If you have a website, you want your visitors to... Read More
7. Create high quality content - make clear points with... Read More
1. Lack of overall strategy and clear definition of success:Most... Read More
Everyday we hear that another company goes out of business.When... Read More
I taught myself HTML back in the mid-nineties and was... Read More
One product, one long web page: this kind of web... Read More
We all want high impact graphics for our Web sites... Read More
If you've a website that is not generating a lot... Read More
What pages need to be included on your website? The... Read More
As of September, Smartads went through what so many have... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
Do you want to use unsafe web colors without offending... Read More
Setting up a survey on your site is extremely simple... Read More
Are you building a direct sales or mlm business online?... Read More
Favorite icon appears to the left of your link in... Read More
Avoid these mistakes and your site will be steps ahead... Read More
There are plenty of Drupal Modules that you can install... Read More
The title tags of your web pages are more important... Read More
Website design is a very competitive area and there is... Read More
They may look cutting edge, but if you want a... Read More
One of the most frequent questions I get asked about... Read More
As a webmaster you already know how important it is... Read More
So your web site's online and you've got high rankings... Read More
First impressions are extremely important if you hope to do... Read More
You spend time and money promoting your website; but what... Read More
Do you remember playing with the jack-in-the-box toy as a... Read More
Building a website that is exactly what you want and... Read More
When designing your website, remember to avoid useless and confusing... Read More
In this article, I will attempt to cover the basics... Read More
Have you ever thought about the real stories behind all... Read More
Many web site designers don't design their sites for the... Read More
Here are a few programs I can't do without. They're... Read More
In the of-line marketing world it is all about trying... Read More
Remember your vision for your company and the brand or... Read More
You've likely heard of the movie, Jerry Maguire, with its... Read More
1. Repackage your web site content in to different products... Read More
Here's the single most important part of your website: YOUR... Read More
There are often many mistakes encountered when creating a webpage... Read More
I see a lot of mistakes, but here are the... Read More
Ecommerce is just exploding right now on the Net. More... Read More
Your business website tells a lot about your company. A... Read More
Physical therapists have unique web presence needs. An effective site... Read More
These days, it seems that everyone has a website. Unfortunately,... Read More
You've thought about it and you're ready to go. You're... Read More
Let's face it; the line from A Field of Dreams... Read More
Read the title of this article over a couple of... Read More
When you design a website how do you start ?Do... Read More
Customers will form an opinion of your business as soon... Read More
Want to know what the worst thing to say on... Read More
What is web usability & why is it important?Web usability... Read More
Not too long ago while looking for businesses that do... Read More
In this article we will be looking at why you... Read More
Don't just put your slogan in the title tag when... Read More
Have you ever been to site with so much ad... Read More
Designing a website is hard job, and requires you to... Read More
Argh, where's the contact button?! Believe it or not, some... Read More
Avoid these mistakes and your site will be steps ahead... Read More
To explain my point I need to first confuse the... Read More
Ever browse across a website that took ten million years... Read More
When I purchase something from a web site I first... Read More
If you think it's simply a case of who will... Read More
Traffic to a site can be a blessing or a... Read More
What is the relationship between Marketing and Web designing? How... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
Web Design |