Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and website owners?

Here it is:

The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.

The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.

Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via the search engines is dwindling. (That's not the only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.

However it's not the most important thing. Not even close.

There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?

Web Conversion.

Web conversion is the ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.

Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.

Want proof? Just run some numbers.

Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.

Not bad right?

But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.

Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?

Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.

That's pretty good. But it did cost you depending on how you got that extra traffic.

Now let's look at a much EASIER way to increase sales.

Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make the product benefits stand out...and voila your conversion rate goes up to 3%

(That's not hard to do, some websites even have a 20% conversion rate).

Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.

Wow.

And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase the conversion rate.

See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.

But in the end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or the pay per click search engines either.

Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.

Want to know the shocking thing?

They're not! (Ok, the really smart ones are, but most of the other ones are trying to increase traffic).

Remember how we said above that the term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries the term 'web site conversion' gets? 316!

It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!

If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of the competition - probably for years to come.

Kate Fox is contributing writer to Web Conversion

For more free tips and articles on how to improve your web conversion rate and make more sales, visit: http://www.web-conversion.com

---

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

Reciprocal Linking

Reciprocal linking is considered by many people the most effective... Read More

Using Traffic Exchange Programs Part 1

I have an ingenious concept in store for you!I am... Read More

Reciprocal Linking Overload - Any Old Link Back Will Do?

Are you attempting to become a Google junior by adding... Read More

Power Packed Linking Strategies - Part One

This is the first in a series of three articles... Read More

7 Ways to Increase Web Site Visitors and Boost Sales

Have you spent a lot of money on advertising with... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

5 Points to Remember While Placing or Accepting a Link Exchange Request

All we webmasters know the importance and procedure to exchange... Read More

Free Traffic Course - Day 3

This is the 3rd day of "Free Traffic Course".This day... Read More

How To Get At Least 50 Visitors A Day Free

How To Get At Least 50 Visitors A Day Free!Every... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

Using Traffic Exchange Programs Part 3

(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More

A 4-Step System for Uncovering Hot Niche Markets

Whether you are an affiliate marketer, a website designer or... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity,... Read More

How To Get Free Traffic To Your Website

There are many ways to get free traffic to your... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

No Cost Ways To Increase Your Web Site Traffic Promotion

Web site traffic promotion is crucial in today's Internet world.... Read More

DOUBLE HIGHWAY The Dual Importance Of Online Traffic

Online traffic, or the number of users who view your... Read More

7 Tips for Using Your FAQ Pages to Generate Free Traffic

FAQ pages are an often overlooked way to generate free... Read More

Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs... Read More

The Only Traffic Secret Youll Ever Need For Your Home Based Business

So what is this all important secret? It can generate... Read More

Free Tips To Increase The Number Of Visitors To Your Website

If you are looking to increase the number of visitors... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

Link To Get Traffic - Not Search Engine Rankings!

There have been a lot of changes on the web... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

8 Steps for Getting Free Traffic to Your Website

Want to Make Free Money on the Internet?One of the... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 1)

>When many of my clients first come to me for... Read More

Quality Traffic & Website Promotion Helps Websites Grow

Quality traffic, website promotion and product and service advertisement is... Read More