A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.
2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.
4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.
5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.
6. You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.
7. You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy.
8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force.
9. You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners.
10. You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.
Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com
![]() |
|
![]() |
|
![]() |
|
![]() |
We have been spending many hours surveying the market for... Read More
Most companies that are worthy of raising venture capital have... Read More
If you are a successful franchise of a large franchise... Read More
Writing a business plan is not an easy endeavor, nor... Read More
I. INTRODUCTIONThe term resilience, which is of frequent use in... Read More
The University of Exeter in the United Kingdom recently published... Read More
Six Sigma is becoming a proven approach for businesses and... Read More
Business owners and entrepreneurs are, by nature, risk takers and... Read More
In most business plans, no matter how striking the idea,... Read More
Growth through acquisition should not be considered an option reserved... Read More
Businesses tend to avoid doing their annual business plan thinking... Read More
In 1989, Sony founded its Institute of Wisdom at the... Read More
Obviously, there will never be an actual water shortage since... Read More
Many companies are reluctant to dive into outsourcing ocean because... Read More
The first task before hiring a contractor for home remodeling... Read More
As fast as you can say business disaster, your business... Read More
One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More
I'm not talking about posting the HBO schedule on your... Read More
Creativity is one of the greatest tools for success in... Read More
"Begin with the end in mind," says Stephen Covey in... Read More
Strategic planning and consulting is the strategy roadmap to manage... Read More
The day you decide to take the plunge and work... Read More
Experts estimate that 90 percent of Australian businesses are overspending... Read More
Imagine an office without a desk, or lights, a computer,... Read More
I am surprised how few sales professionals, independent consultants, and... Read More
Writing a business plan is an essential part of the... Read More
More than $117 billion passed hands from Internet shoppers to... Read More
It doesn't take a Terrorist Act, Tsunami or Earthquake to... Read More
Business planning is widely acknowledged as one of the keys... Read More
This will make some people angry as hell, but it's... Read More
Have you ever done a SWOT analysis? No, it's not... Read More
Why do so many companies languish and watch as their... Read More
Business seems to drop, slow or even stop during the... Read More
Do you work in or own a business that's affected... Read More
How you finance the expansion of your business is important.... Read More
In today's rapidly changing and highly competitive markets, many privately... Read More
Growth through acquisition should not be considered an option reserved... Read More
Storytelling and writing a business plan actually go hand in... Read More
Why cut costs now? Efforts are multiplying to cut costs... Read More
To Grow (Catapult) Your Business That's Why.When it's in your... Read More
People often ask "What makes a good business plan? Or,... Read More
Most companies that are worthy of raising venture capital have... Read More
Many of Ohio's downtown areas are in need of upgrading... Read More
Part 1A few weeks ago I attended a seminar sponsored... Read More
How are you feeling today? Good, not so good, great?... Read More
Cassy was an employee of a nonprofit who had been... Read More
Diversify - to make diverse, give variety, to balance, to... Read More
Business seems to drop, slow or even stop during the... Read More
What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew... Read More
Twice a year, Bill Gates goes to a remote island... Read More
A recent conversation started with a typical question, "How's business?"... Read More
Business owners and entrepreneurs are, by nature, risk takers and... Read More
A strategic alliance is when two or more businesses join... Read More
Writing a business plan to help you direct and manage... Read More
Richard L. Daft one of the country's recognized academic leadership... Read More
A focus group is a group of employees or current... Read More
Many movies have been made about the tragic story of... Read More
When you start your program to purchase your "ideal" company,... Read More
Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More
You have heard that there is extra money on the... Read More
Every business experiences slower periods. For some, they sell more... Read More
Running a business, whether it be an offline multi-billion dollar... Read More
Writing a business plan for a franchised outlet of a... Read More
I. INTRODUCTIONThe term resilience, which is of frequent use in... Read More
Making money doesn't make your reputation... your reputation makes you... Read More
Before becoming a netpreneaur, I was an entrepreneur. First, I... Read More
Strategic Planning |