The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?

It's about the timeless business principle known as "Re-investment".

Look, one of the most exciting times for any new business is the time when effort begins to pay off. Finally, the sales are coming in and you have profit to show for all your hard work. It is very tempting during this time to splurge those profits...

But you've to resist this urge and stop!

You do deserve a reward. You deserve the greatest reward of all: a highly profitable, growing and thriving business with LONG-TERM stability. You deserve to take your business from where it is to where you dream it to be.

Again, one quick and easy way to close that gap between reality and desire is simply by re-investing a potion of your profits back into your business.

It's the same for any business offline, and it'll be the same for any successful business online.

Let's look at why this is so.

Every business requires a minimum budget to get off the ground. Likewise, every business requires an expanded budget in order to grow and increase profitability. Remember that your budget covers more than 'operating expenses' and advertising. It is also there to cover the purchase of new software, fund new projects or your continuing education.

Keeping this in mind, what are some areas you can reinvest in:

* Increased Reach and Exposure

When you begin with a small budget, your advertising options are naturally somewhat limited. Once you have the money to re-invest you can begin testing new channels to deliver your message. This may mean placing an ad in an ezine you couldn't afford to before, or even taking your efforts offline to print and radio advertising.

* Expanded Tactics and Improved Testing

You have the opportunity to try out new approaches. You also have the opportunity to increase your current ad spend in existing campaigns and test the results. This is critical especially in pay per click advertising. For example, your minimum daily budget for a Google Adwords campaign affects the number of times your ad is seen and clicked on. A simple increase in your daily budget may turn a mediocre campaign into a winner.

* Rapid Growth Through Efficiency

There are any number of tools you can invest in to improve how you organize your business, how you manage customer service and even how much tracking of sales and traffic you can accomplish.

Anything which shortens the time you spend on the detail work of your business means more time to focus on the activities which improve your bottom line.

* Improved Products

You must constantly strive to create new products and improve on existing ones in order to remain competitive. Perhaps your first product didn't quite fit your vision? Perhaps your web page could use a tune up? You can re-invest in improved graphics, improved design and other multi-media enhancements. This not only makes your product more attractive, it also increases its value and what you can charge for it.

The principle of business reinvestment is really about profitable growth through momentum and careful planning.

A business is very much like a seedling you want to grow into a tree. It requires air, sunlight, water and food. You tend to it and nurture, even when the immediate benefits aren't obvious.

This is because you know the tree WILL one day bear fruit all year round.

When you tend to your business with the same care, every cent you invest will return to you ten-fold and bear profit for years to come.

If you've been doing this, great...

If not, maybe it's something to think about, starting right now.

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is the CEO of Instant Marketing Secrets Inc, delivering real-time uncensored marketing content to help marketers skyrocket their traffic, sales and profits. Sign up for more profit-pulling marketing letters, tips and strategies instantly here:

http://www.InstantMarketingSecrets.com

---

Resilience

I. INTRODUCTIONThe term resilience, which is of frequent use in... Read More

How To Get More Business During The Winter Months

Business seems to drop, slow or even stop during the... Read More

The Top Five Reasons Strategic Plans Fail

"Most great plans aren't. They are just nice, high-level ideas."That's... Read More

Troubled Waters Require Capable Leaders at the Helm

Canada's lean leaders need to look beyond the horizon and... Read More

Top Ten Traits of Strategic Thinkers

Want to become more strategic? Add these traits to your... Read More

Parking Business, the Details on Increasing Lot Revenue

If you are in the parking business and own or... Read More

Describing Intellectual Property in Your Business Plan

Most companies that are worthy of raising venture capital have... Read More

Going Self-Employed ? A Few Handy Hints

The day you decide to take the plunge and work... Read More

Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a critical part of... Read More

Business Plans Keep You On The Success Course

Where would your business be without a proper plan? A... Read More

Documenting the Exit Strategy in Your Business Plan

All investors greatly desire and are motivated by a clear... Read More

If You Dont Focus, Innovate and Evolve, You Die

After 128 years of business, a household word, Montgomery Wards,... Read More

10 Ways To Make Your Business Unique

1. Largest Selection -One way that you can make your... Read More

Will and Vision

Remember Chux? The disposable diaper that took the market by... Read More

Microsoft Great Plains Implementation: Placement/Recruiting Agency example ? overview for consultant

Microsoft Great Plains does wonderful ERP job for horizontal markets... Read More

Be Like Bill - Think!

Twice a year, Bill Gates goes to a remote island... Read More

SWOT Analysis

If you've ever listened to Warren Buffett talk about investing,... Read More

Pressure Washing Entrepreneurs Can Help With Government NPDES Permits

If you own a pressure washing business one of the... Read More

Business Strategy Planning Made Easy

Ask Yourself three simple questions that affect your strategy planning...... Read More

Sony?s PSI Project

In 1989, Sony founded its Institute of Wisdom at the... Read More

Laying It Out On Paper

You might be thinking to yourself, "Why should I waste... Read More

The Six Sigma Method and Design of Experiments

Six Sigma is becoming a proven approach for businesses and... Read More

Microsoft Great Plains Implementation: Pharmaceutical Corporation Specifics ? overview

Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More

Corporate Venturing For Emerging Growth Companies

The boom of the dot-com era in 1999 brought the... Read More

Expanding your business in a franchise system

If you are a successful franchise of a large franchise... Read More

The Power of Planning

I am surprised how few sales professionals, independent consultants, and... Read More

The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?It's... Read More

Urban Flight in Ohio

Many of Ohio's downtown areas are in need of upgrading... Read More

Financing Business Expansion for Your Small Company

How you finance the expansion of your business is important.... Read More

Is Your Company Growing Fast Enough for You?

Are you frustrated by the lack of growth in your... Read More

Questions to Ask Yourself When Starting a New Home Business

I love the excitement of starting up a new home... Read More

Executive Summary for Business Plans of Franchisees

Writing a business plan for a franchised outlet of a... Read More

8 Ways to Earn More Without Working Harder

Conventional wisdom has it that there are only three ways... Read More