One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives. What actions will the company take toward increasing and maintaining profitability, innovation, market standing, or productivity? What financial and physical resources can be depended upon? How will the company oversee and assure manager performance and development while also controlling worker performance and attitudes? In what ways will the public be responsible for determining the success of the company?
Determining your mission statement can involve detailed, and explicit analysis. In this second method, the construction of the statement is broken down into three parts before the incorporation of the objectives. The first phase entails briefly and concisely defining the corporate purpose. The second phase examines this purpose by asking several questions: What type of industry is the company involved in? What is the company's specific function? Will the company focus on a value-added, upscale image, or is it price- or availability-oriented? What will the location of the company be? Is this strategically best? The third phase reflects the company's determination of the conduct of its business. What are the management values? What is the management style? Will the power be centralized or decentralized? What risks will the company be willing to take? Here, performance and management objectives are the long term measurable target of the corporation. Performance objectives can be measured quantitatively. They involve examining the return on investment, earnings per share, capital structure, and sales growth. Management objectives are qualitative. They measure personnel development, the external reputation and image of the company, system development, and the research side of the company.
Mission statements may not be applicable to some organizations. There are those simply too diversified to have them. It would take an artful writer to define the mission of such conglomerate companies. It is not unusual, however, to find mission statements for each of the constituent businesses of diversified companies. These statements may permit the headquarters staff of the parent companies and the managements of each subsidiary business to agree on the scope and limitations of the markets that the constituent businesses will serve and the products or services they will offer. They can also help the employees feel that they are contributing to the goals of the parent company, while still maintaining a focus on the subsidiary in which they are employed.
Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortium
CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.
A consultant must remember that the business belongs to the... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
One of the most common issues that comes up for... Read More
Before you read any further in this article, I'd like... Read More
Whether your target audience is in your neighborhood or across... Read More
In this series of articles I'm going to show you... Read More
Some things in business are relatively easy to measure ?... Read More
Most businesses accept checks as form of payment for goods... Read More
What was your aim when you went into business for... Read More
Remember those drawings from science class of how a lever... Read More
One thing I have noticed in my travels to different... Read More
Yes, that IS security when nobody can downsize you because... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Why do you need an account plan?When you first decide... Read More
We visited Lexus USA, home of the Lexus North America... Read More
How do you sponsor an event and get personal introductions... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
There are only a handful of car wash franchises in... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Most business owners know when they need an accountant, but... Read More
Would you rather have one good client paying you five... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
What is the best time to expand a mobile car... Read More
A Private Investigator is a professional trained in the art... Read More
Costs of over regulation and over disclosure end up hurting... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
That sizzling sound you're hearing may be a symptom of... Read More
There are almost as many opinions and views on marketing... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Grow your Professional Organizer business by branching out into related... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Many physical therapists in private practice have the appearance of... Read More
It's a strange anomaly.Most people who set out to start... Read More
What was your aim when you went into business for... Read More
Business Process Automation or BPA for short. This was a... Read More
When working properly, computers enable small businesses to make big... Read More
Get maximum results with minimum effort. Sounds great doesn't it?... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
There is significant competition in auto detailing and car washing.... Read More
Are you thinking of starting a small pressure washer business... Read More
If you are looking for a way to own your... Read More
Do you sometimes find yourself just going "through the motions"... Read More
And is having a logo really that important?My answer to... Read More
Some things in business are relatively easy to measure ?... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Most small business owners are faced with so many responsibilities... Read More
Why does consistency in the message have an effect on... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
If you are the boss and you think your job... Read More
The last time I spoke and went into a bit... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Here are some useful tips on how to select a... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
The Operations Plan is a critical component of any business... Read More
The revenue history is a vital piece of your power... Read More
The air in my client's office nearly crackled with her... Read More
There are countless ways to save your business money. Unfortunately,... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
First, we need to define the different kinds of skip... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Small Business |