As the owner or an employee of a small-to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with the concept of media monitoring. For companies of every size, it is a crucial tool for market success.
When you monitor the media, you basically look for all the information that is beeing published about your company in different media formats like newspapers and magazines. But what is the benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your company the cutting edge?
The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including
Well, in this case, size does not matter. It is still important how the people living in the community where you are located react to your business. It is still important that you are among the first who catches a new trend concerning your product range ? or otherwise another small enterprise may come up with the innovation that you could also have produced. These are only two small examples that show why media monitoring is so important.
If you are opposed to media monitoring because your company only has a small budget for public relations, think twice. Especially if you only have a small amount of money at hand to promote your company, it is essential to follow up every PR activity to make sure that money is well-invested.
For media monitoring, a simple concept applies: only when you know what is going on you can react accordingly. So do not only go through your local or regional newspaper and expert publications, but broaden your horizons. Filter the internet for information about your trade and company. With the help of search engines, hundreds of websites, online-publications and databases can be sorted through. There are also professional monitors how can do this job for you. In any case, media monitoring is worth the effort ? regardless of your company's size.
About The Author
Kathrin Koehler works as PR consultant for the company activemeta.net, specialised in media monitoring and ? analysis services. For more information, go to www.activemeta.net or email to koehler@activemeta.net.
Most doctors never distinguish the difference between customers and patients.... Read More
Shopping for a franchise is easy if you know what... Read More
No matter what kind of small business you have, you... Read More
Fuel prices these days are quite high and they take... Read More
When do annoyances in a relationship become too much to... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Obtaining a business credit card enables the small business owner... Read More
If you run a pressure washing business it is a... Read More
Small business owners can relieve a lot of their own... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
Today is a Red Letter Day! It's special because today... Read More
The stock market is still on a wild roller coaster... Read More
Ok, you have successfully accomplished your dream of being the... Read More
How much is your time really worth? Is it worth... Read More
I meet and talk to hundreds and hundreds of business... Read More
If you own a mobile service or home based franchise... Read More
It's just like a marriageTo expect a bank manager or... Read More
What does buying a fat pig have to do with... Read More
If you run a pressure washing company in a rural... Read More
There is a great deal of abuse going on in... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
Incorporation in Nevada has become an attractive option for savvy... Read More
Don't you find that there are so many decisions you... Read More
One of the biggest fears people have about starting a... Read More
What unspoken message are you sending your clients and customers?... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
Why would you use an event pass?Event passes are often... Read More
Why does a good business relationship rely on having some... Read More
Many auto detailers fall short in their sales presentations. I... Read More
There's no question that hard work and a little luck... Read More
What are the 5 best ways to gain new contacts?There... Read More
You only have so much time in a day right?So... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
To maximum potential profits and dollars in a mobile washing... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
In franchising an individual desirous of their own business will... Read More
Achieving real success should be the goal of any good... Read More
Cash is the lifeblood of any business. As humans need... Read More
You can't imagine how many people ask me how I... Read More
In many industries, image is one of the last things... Read More
Many years ago, I had warned the carwash industry of... Read More
Am I the only one that does not have an... Read More
Large corporations use employee manuals to both educate employees about... Read More
"What do you do?" It just might be one of... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Many physical therapists in private practice have the appearance of... Read More
Looking for ways to boost your cash flow? As a... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Buyers want both online and local information about where to... Read More
There is a continual trend we are seeing which I... Read More
-- The One Pager Shortcut Series --People do business with... Read More
That's right are you making enough mistakes in your... Read More
"The way to develop self-confidence is to do the thing... Read More
Many ventures are faced with the challenging task of raising... Read More
(Although this article is geared towards small business owners, the... Read More
A career coach could be simply defined your job seeking... Read More
Cash is King?That is what everyone tells us and it... Read More
During the California Recall Election, I was very interested. Without... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Do you need grant funding for your nonprofit organization? If... Read More
It behooves every professional mobile auto detailer to stay up... Read More
1. Resolve to build a consistent network system.Since referrals are... Read More
Are you -- like 70 percent of small business owners... Read More
Small Business |