When should you create a foundation in order to solidify a business relationship?
Before you bond any business relationship, you need to make sure that this is a relationship that you both want to have. No relationship is a one way street; the relationship must work in both directions. You must have expertise that the client needs and they must have the resources to reward you for those services. You should never try to downplay your offerings with deep discounts, changes in what you provide, or any other thing that will decrease your value. The client must value what you have to offer through payment. Pro Bono work in the beginning to prove yourself will only harm you and the relationship you are trying to cultivate. If you do free work, then the value of your expertise will be limited and the customer will likely not want to pay your going rate.
If the client values what you have to offer and is willing to enter into a contractual agreement for services, then the relationship is worth bonding. You can bond a relationship by offering to work on a value based fee system which will not limit access to you during business hours and also give you freedom to conduct your work within the time frame given. This type of system also prevents micromanagement of how you spend your time. If you charge an hourly rate, then your value has changed to "how many hours can I afford" and "I want to know what that person is doing everyday for the money I am paying". A value based fee system will allow you to bond the relationship.
Checklists
How many business relationships do you currently have? ______
List at least 5 businesses that you would like to target for business over the next few months.
______________________________________________________________
_________________ _____________________________________________
________________________________________________ ______________
______________________________________________________________
__________ ____________________________________________________
If you know, who is the name of the person that you need to form a solid business relationship with?
______________________________________________________________
___________________ ___________________________________________
__________________________________________________ ____________
______________________________________________________________
What do you need to know about each of the people you listed in order to form a type of "bond"?
______________________________________________________________
_______ _______________________________________________________
______________________________________ ________________________
______________________________________________________________
What things do you like to do and discuss? Are any of these items that can help you form a business relationship?
______________________________________________________________
___________ ___________________________________________________
__________________________________________ ____________________
______________________________________________________________
Bett e Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
![]() |
|
![]() |
|
![]() |
|
![]() |
In my 18 years of consulting I have heard it... Read More
Before you start a business we encourage you to prepare... Read More
If you are looking for a franchise opportunity, the choice... Read More
Q: After years of dreaming about starting my own business,... Read More
So often small service businesses fail to exploit niches, which... Read More
Last week we discussed the importance of performing an autopsy... Read More
Have you ever wondered what the difference is between a... Read More
There is much competition in the mobile auto detailing business.... Read More
Articles abound advising the business community how to properly screen... Read More
Many auto detailers fall short in their sales presentations. I... Read More
How do we keep track of our business deals?If you... Read More
1. Know Where You're Going ? Coach Herb Brooks had... Read More
There is significant competition in auto detailing and car washing.... Read More
You are probably hard at work promoting your business (and... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Some of the greatest words of wisdom for any man... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
As a home business proprietor, you may already realize why... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
I only have to point to the 555 plus failed... Read More
There are almost as many opinions and views on marketing... Read More
We're birds of a feather, public relations and small business.... Read More
One thing I have noticed in my travels to different... Read More
Great question!Freeing your time is an indisputably key element in... Read More
This morning, I went to take a short walk outside.... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
Here are some useful tips on how to select a... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
If you are in the professional car care business you... Read More
If you've been considering incorporating your small business, you've probably... Read More
When deciding to host a fundraiser for your company or... Read More
You see it often in large shopping complexes. Customers seem... Read More
Some of the greatest words of wisdom for any man... Read More
There is much competition in the mobile auto detailing business.... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Gather round while I tell you the story of Kennebec... Read More
In this series of articles I'm going to show you... Read More
When someone owes your small business money, you certainly feel... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
What types of companies do you want to align yourself... Read More
When you feel like you're always busy working on your... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Many of us have noticed how some nearby communities seem... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Today is a Red Letter Day! It's special because today... Read More
What's your job profitability? I meet with business owners every... Read More
Many small business startups fail within the first 2 years... Read More
What's your job profitability? Do you know?Many business owners are... Read More
Time. As a small business owner, it's the commodity you... Read More
The employer / employee relations environment has been constantly evolving... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
For really tough boat hull cleaning you will need to... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
The life cycle of the typical small business is short... Read More
The Federal Trade Commission out of the blue decide in... Read More
In the first article we mentioned the main characteristics that... Read More
The last time I spoke and went into a bit... Read More
WHEN you are operating or planning a small business that... Read More
Would you rather have one good client paying you five... Read More
If you own a mobile truck washing, pressure washing or... Read More
When a regulator finds a target to go after to... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Do you spend every waking minute in your business? Do... Read More
If you're anything like me then you dislike with a... Read More
Small Business |