Modern Clear Coats, Auto Detailers and visit to Lexus of North America

We visited Lexus USA, home of the Lexus North America Head Quarters to help us better understand the latest innovations in automotive clear coast. As professional auto detailers we must know our customers cars and finishes. We are continually studying the different materials and automotive finishes on vehicles to determine the best after market auto waxes and polishes to use to prolong life and crate the most brilliance in shine and reflection.

When we visit such corporate HQs we always have tons of questions to ask executives and research people about upcoming trends, innovations and things that will affect the market. Usually it is a difficult task, because such companies are not likely to answer all your questions due to secrecy needed to compete at that level. Sometimes you can learn information, by which questions they will not answer, which questions they dodge and which questions they answer only half way. Information gathering is difficult and Japanese Companies are some of the closest guarded companies for secrets in the free world. We are finding information at Starbucks Coffee talking to workers and at parties during dealer introductions to new models, events, which we often invite ourselves too. Professional Party Crasher comes to mind for those who understand college life, but in the real world being in the right place at the right time keeps our team in the winner's circle.

Since the year 2000 billions of dollars have been poured into research and development by the Japanese Auto Makers due to the value of the Yen dropping against the Dollar causing higher profits during pre-911 quarters of 2001. Today of course we see an opposite trend as the dollar has slid against other world currencies. As the Yen went down against the dollar re-invested research money started to show itself in the market as Lexus's new SUVs came out with all-wheel drive and soon the fuel cells will be on the scene to replace many of the hybrid test markets of 2000-2002 and 2003 and 2004. As these companies continue to innovate and we as consumers buy these new features we will find a growing need to learn more information faster to keep up with the changes. It will not be easy.

We, as auto detailing professionals must persevere in our efforts to attain the latest data and learn of the newest materials to be used in future cars so that we can be prepared to deliver excellence in service to all our customers.

As many auto professionals know in the auto body, car washing, auto after market accessory and detailing industries, that Lexus has one of the best finishes of any production automobile. Nine years ago when Lexus began to produce their luxury sedans with a "Pearl White" laser painted and oven baked paint job we rushed to the scene to find a wax that would preserve and enhance this finish. We had tried everything from self proclaimed Teflon waxes which purported a 3 year guarantee from DuPont to Silicon waxes which the aviation industry had actually banned as per FARs (federal Aviation Regulations) on certain paint such as Poly Urethane and Imron (Originally used on F-14's by the US Navy for Salt Water Resistance). Imron, Poly Urethane and other specialized paints needed to breath and sealing the paint caused corrosion by trapping in moisture. Some things you learn the hard way. We also learned that the makers of Teflon Waxes falsely claimed a guarantee by DuPont. Dupont did guarantee its coatings on pots and pans for three years but only when applied at oven temperatures of over 275 Degrees F. Of course that was impossible since that would have melted all of the rubber seals, tires, windshield wipers and probably have burned down the car itself. Not exactly good customer service and it would probably get you into trouble at the BBB-Better Business Bureau.

Many great waxes and products have been found to work on Enamel, Urethane, Lacquer, Fiber Glass and all clear coats, and when you find one you'll know you have a winner by the reflective depth of the shine. Our company the Detail Guys (www.detailguys.com ) had found many such products over the years and one in fact that we really are fond of. Question was could this product enhance the already nearly perfect paint jobs of Lexus Luxury cars, if so, it would be unstoppable. And it did, it also removed surface scratches, road tar, rust from chrome, swirl marks (from competition detailing mistakes) and oxidation; something that none of us expected or were even trying for. The product was later featured in Popular Hot Rodding, Drive, Truckin', Muscle Cars, Porsche Owners and Auto Enthusiast Magazines.

This case study is just one example of why all professional auto detailers must continually check out new innovations in auto paint, materials, composites and manufacturing processes to stay leading edge with State of the Art products. It is not every day when you can be on either leading edge of such innovations in the market place. Most professional auto detailers do agree that sometimes you have to look past the hype of the products and see for yourself. Lexus of North America has limited tours and so do other major manufacturers, we have found in our travels that their PR departments will find out the answers to all your questions when you contact them. Every once in a while they will not divulge information, but it does not hurt to ask. Also remember a little experimentation goes along way to unlocking the secrets of today's modern detailing professional. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Leverage The Power of Publicity For Your Small Business

Your business is only as good as the number of... Read More

Fleet Washing Expansion Considerations

Many times small businesses want to expand their businesses and... Read More

What is Rule 15c211 and Reverse Merger

Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More

Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea

The restaurant industry in the United States employs an estimated... Read More

Setting Up as an Electronic Repair Authorized Service Center

If you plan to upgrade your workshop into an Authorized... Read More

Truck Wash Business Case Study

Often smart entrepreneurs look for out of the way businesses,... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal... Read More

Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all... Read More

Conquering Confidence Killers for Small Business Success

"The way to develop self-confidence is to do the thing... Read More

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

Entrepreneur to Employer

You make the decision to go into business and for... Read More

Does Your Small Business Marketing Suffer From The Bulldog Effect?

If you're an entrepreneur responsible for your own small business... Read More

Mobile Detailing Environmental Concern in the Deep South

Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Forming a Corporation ? Investors

You've come up with the best idea since sliced bread,... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

Make Your Business More Profitable

More sales and more profit. Isn't that what you want... Read More

Professional House Cleaning - The Dirty Little Secret

Are you tired yet of all the books out there... Read More

Don?t Wait for the Perfect Plan

1. Don't Spend Too Much Time PlanningWhen you are entering... Read More

Why Internet Shopping is the New Mall of the Future

Last year, trillions of dollars transferred hands on the internet... Read More

Understanding Franchise Releationships in a Franchised Business

Now that you have invested your time, energy and money... Read More

Round Pegs In Round Holes: The Amazing Secret of Succeeding in Any Business Every Time!

Success is the desire of everyman on the face of... Read More

Accounting Methods ? Cash and Accrual

When starting a business, you have to determine the method... Read More

Franchising 101- What You Absolutely Need to Know

Franchising has made the world look really small. The well... Read More

How to Increase the Cash Flow in Your Private Practice in 30 Days

If you have a busy private practice, chances are you... Read More

Get In Touch With Your Competition!

We all know that competition is an ugly word but... Read More

Do Your Best; Hire the Rest

One of the hidden perks of raising six children is... Read More

Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to... Read More

Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had

There is a rather famous true story called "Acres of... Read More

Dispute Resolution of Territory for Mobile Franchised Companies

Franchisors of home based and mobile businesses need to carefully... Read More

How to Start a Pet Transportation Business

Pet Transportation Services are needed as the number of pets... Read More

The Game Plan ? The Difference Between Small Business Success And Failure

It is an American dream to own a business. But... Read More