Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!

What does work ? is a little creativity, a little personality and a lot of effort to make yourself so different from your competition ? that there is no real competition.

1. What crazy stunts could you do to get free media publicity? What type of outrageous challenge could you post to the public (ie give me 30 days and we will change your life, your business, your appearance etc?) Alternatively, go get a Guinness Book Of Records? find something that is remotely related to your business? and design a new record you are going to create ? the media will love you.

2. What's your stadium pitch? Imagine this...you have been given the chance to do a 60 second presentation to 50,000 people in a stadium. Just as you walk out to start the presentation? they announce that people don't have to stay if they don't want. What could you say in 15 seconds to get them to stay? What could you say in 60 seconds to convince them that your company is the only alternative and they'd be crazy not to build a relationship with you?

3. Think about the lifetime value of your clients. When they are first introduced to you they are buying into a relationship with you? they are NOT buying a product. It is up to you to nurture that relationship. Are you? If you treat them right and make them feel like family? your clients will come back? buy more? and buy more often. In today's cold impersonal business world, be the one that treats them like family.

4. Find a way to build a recurring payment plan around your business. If you have a one-time purchase of your product? what could you offer to your clients to have them come back more often? Could you do a tune-up or clean up or re-design once a year? Rather than waiting for them to come in? offer them a reminder service and a monthly enticement to come back in. Bill them monthly, quarterly or yearly. Up to 50% (sometimes more) of your clients will take this option? what would that add to your bottom line?

5. Create joint ventures with other related businesses? anyone that deals with the same target market that you do. Explain to them that you will send them extra business if they give your clients an incentive to buy (coupons, discounts, bonuses etc). Create a booklet that you will give out to your clients with all these discounts. For every discount coupon they use - that supplier is to pay you $xx dollars for the new client you brought them

6. Send out a weekly (even bi-weekly) email newsletter with some tips, some humor, some specials of the week. On the days when it is going to rain - send out an urgent bulletin - rainy day special! Offer them a deal to come down, brave the rain and get a deal on lunch

7. Make doing business with you more exclusive. Make it on a referral-only basis. There is a dentist I know of that locks his door. You are not allowed in unless one of his present clients has recommended you? even then you need to pass the approval process. And he has 3 times more profit (and much happier clients) than any other dentist in his city.

8. Test all of your crazy ideas. No matter how crazy they sound - try it out. Find out which ones work. Then optimize how effective they are. Test all variations of that idea. Find out which variation works best.

9. Use risk reversal in your offer. Make it so your clients come out so far ahead by dealing with you they would be silly not to. Even if they decide that your product is not for them and they return it - they still come out of the deal with the refund and many bonuses that they never had before dealing with you. The stronger the risk reversal and the longer the guarantee? the fewer number of returns and complaints ? it's a fact.

Think differently, be different, make sure people notice you are different - and you will be very profitable. To your success!

About The Author

By Troy White of www.SmallBusinessCopywriter.com... "Turning Words Into Wealth" Helping entrepreneurs jump start their business success and profit growth through uncommon, yet highly profitable, marketing techniques.

http://www.SmallBusinessCopywriter.com? sign up for our *Free* newsletter on-line ?Call 1-877-259-4566? or email troy@smallbusinesscopywriter.com

© Small Business Copywriter.com 2004

---

Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for... Read More

Truck Wash Business Case Study

Often smart entrepreneurs look for out of the way businesses,... Read More

A Look at Incorporating a Business in Florida

As you may know, there are many ways to incorporate... Read More

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your... Read More

Small Business Secrets: Self-Confidence Can Be Arranged

At first blush this idea might be difficult to wrap... Read More

Racing the Competition

What is the Big Race all about when it comes... Read More

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

Increase your profit potential by identifying ? and avoiding ?... Read More

Common Mistakes When Planning Your Medical Spa

Everything starts with a business plan: If you don't have... Read More

Small Business Stress Buster: Completion not Perfection

Completion not Perfection Five Keys To Doubling Your Productivity and... Read More

11 Things Small Business Owners Can Learn From Rudy Giuliani

1. Leadership Is Learned ? While many people appear to... Read More

Does Your Business Need a Toll-Free 800 Number?

Should your business have a toll free number for customers... Read More

Aircraft Washing Service Operations Manual

Anyone who is serious about washing aircraft as a full... Read More

Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc.

As a specialist in getting restaurants open, it is surprising... Read More

How to Handle Rejection When You Start an Office Cleaning Business

"If at first you don't succeed, then skydiving definitely isn't... Read More

Mobile Pressure Washing and City Contracts

Many mobile pressure-washing companies turn to government contacts to make... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?

Great question!Freeing your time is an indisputably key element in... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

How Small Business And Nonprofits Can Afford Multimedia For The Web

Multimedia is everywhere on the Internet, whether in the form... Read More

Pressure Washer Companies and Steam Cleaner Maintenance

If you run a pressure washing business it is a... Read More

How to Curb Antique Shop Theft Inexpensively

If you have ever had your antique shop or mall... Read More

Deciding Which State To Incorporate Your Small Business In

Once you've decided to incorporate your small business the next... Read More

Small Business Ideas - Your Image Can Lose You Business

What image do you and your people portray to your... Read More

How Disabled Veterans Can Win Government Contracts

The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

The Joy and Hazards Of Finding Your First Office

Q: I have outgrown my home office and need to... Read More

Increase Profits With a Small Investment of Time and No Money

The less a business pays for goods and services the... Read More

Pressure Washing Business; Steam Cleaner Fuel Maintenance

It is essential that you fully understand how the fuel... Read More

Creative Business Card Marketing

Announcements can be handed out as a business cardAnnouncements can... Read More

Got Stimulation?

An observation while returning home from a seminar: Getting away... Read More

Implementing an Internship Program

CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More

The Failures Guide to Small Business Success

How many "get rich schemes" have you joined? Or have... Read More

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system;... Read More