Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for mobile detailers or car washers, however, they should not be ignored. You will find in a near by area a seniors-only mobile home park. You will also find square dance clubs and senior centers. All of these places can be extremely good places to look for new business. If you want to accelerate word of mouth advertising, you should meet with people in these groups. Wash cars at senior centers while they play cards. Hand out flyers, etc.

In mobile home parks you should hand out flyers and put flyers on bulletin boards in the recreation rooms. If you wash one mobile home in a mobile home park, the word of mouth will spread the news of your service like wildfire. Next thing you know, you'll be washing every mobile home in the place. Sometimes a simple visit to the park's manager who usually lives on-site is enough to get the ball rolling.

Many senior citizens belong to groups like: veteran's groups, AARP, Masonic Lodges, temples, churches, senior volunteer programs, Shriners Clubs, garden clubs, sewing clubs, antique auto clubs, Audubon Society, arts councils and various political groups. Many of the more affluent seniors play golf and many of the local courses have senior discount days where you can meet the senior crowd. They are usually members of well-known local clubs and organizations; great for word of mouth networking. Many times they will have their cars washed while golfing. Usually most municipal or older golf courses have senior day discounts once per week. Some seniors simply use the driving range during senior day. This is good as it provides good turn over in the parking lot. Every hour new golfers come to hit balls.

Square dances are very popular amongst the older crowd. A city with a population of over 50,000 could have as many as four to five groups. Each group may have a membership of fifteen to one hundred people.

Any city or community worth its salt has a senior center. It is imperative to develop a good working relationship with the program director. She (usually a she) is in contact with all senior groups, activities, field trips and such. Senior centers usually have racks of pamphlets near their entrance with interesting information, schedules of upcoming events and lists of names, phone numbers and addresses of the board of directors of various non-profit organizations throughout the area. You will be amazed at the incredible network seniors have and how fast word of mouth information spreads. Many seniors are involved in more than one group or activity. You may be at a bridge club meeting washing cars one day and the next day you will get called by the instructor at the square dance club. Then the following day you wash cars for a political action committee while volunteers stuff envelopes. This can go on day after day. You can significantly speed up the word of mouth advertising with this segment by showing up at various senior centers.

You must also remember that negative word of mouth topics permeate from these groups too. Don't let this happen to you. Spend an extra minute or two with each senior customer. Ask them if they wouldn't mind giving two or three flyers to their very best friends. Usually they will. Get to know each senior customers by name; you'll be glad you did. Name dropping amongst seniors is great, a they value relationships with friends with much higher regard than the younger crowd does. They will try to help you by offering advise about how you might attain more business and places you might go to. Acknowledge these tidbits even if you think they are ridiculous. It is sometimes the ridiculous things that bring you to a new idea. Even if you don't want any new business, listen anyway. Many of the greatest ideas we ever go to help our company innovate came from talking with seniors with a slightly different perspective than today's rat race.

Accept all tips from seniors even if you think they can't afford it. This is one of the greatest compliments they can give you. It means they accept you. This is not an easy thing for a senior to do, especially since younger generations constantly fail to even acknowledge their existence and fail to meet their work ethic expectations. The gap has been widened before you got there and it is your job to close the gap. By uniting the seniors and your company and uniting the kids of the multitude of fundraising groups you help, you can unite the entire community. You can be something everyone can talk about. Grandparents and grandkids can all talk about your company.

Too get information on car wash fundraisers, search Google; "car wash fundraisers"

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Expand Your Professional Organizer Business

Grow your Professional Organizer business by branching out into related... Read More

Boy oh Boy, The Obstructions and Obstacles

The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Franchisee; Vacation Managing

Do you own a franchised business? Over 400,000 franchised businesses... Read More

Starting a Virtual Assistant Business

If you're organized, smart, capable and willing to work with... Read More

Franchising Pros and Cons

Last week's question from Anthony R. on how to choose... Read More

Incorporating a Small Business: S corporations versus C corporations

If you've been considering incorporating your small business, you've probably... Read More

Justice In Action

During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business... Read More

Promote Yourself More Successfully

One of the great challenges for independent professionals and small... Read More

Small Business Debt Collection Laws

In your small business debt collection laws will eventually become... Read More

How the Crab Effect Obstructs Growth and How to Conquer It

Some of the greatest words of wisdom for any man... Read More

A Look at Small Business Incorporating in Florida

The choice to incorporate a small business in Florida has... Read More

11 Things Small Business Owners Can Learn From The Supreme Court

1. Have A Strong Constitution ? Justices deliver decisions by... Read More

We Know Who THEY Are

Am I the only one that does not have an... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

7 Card Tricks That Improve Your Personal Networking Power

CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More

Building A Business That Works For You

Before you want to build your business, you need to... Read More

Entrepreneur to Employer

You make the decision to go into business and for... Read More

Old Data in Database Marketing Software

Database Problems in MarketingI have been working on a direct... Read More

Franchise Company Operations Manual Sample Outline

Many companies wish to expand and a few wish to... Read More

Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!

My colleague, Jane, recently lamented to me an all too... Read More

A Portable Trade Show Exhibit Makes for an Easier Show

You can make your trade show experience much easier by... Read More

Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some... Read More

Pressure Washing Business and Post Fire Cleanups

Many have not experienced a fire up close. One year... Read More

Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea

The restaurant industry in the United States employs an estimated... Read More

How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions... Read More

Virtual Assistance for Healthcare Professionals

Administrative and clerical tasks are the bane of every industry.... Read More

Small Business Success Secret: Focus on Your Genius Work?

Do you know what your genius work is? It's the... Read More