More Business Card Uses

Why would you use an event pass?

Event passes are often used as giveaways to entice people to attend some event. You will find that most time-share companies will have passes to be used to attend their spiel, plus they also give away other goodies. Event passes are used extensively; there is no reason why you cannot put your own together and then distribute them to your potential customers. For example, I have a partnership with Power Marketing and last spring I was tasked with putting on an Executive Breakfast. The breakfast was free to participants. The talk was not a sales pitch; it was simply passing out information about the "Seven Deadly Sins of Selling" based on a white paper they wrote (which is available on my website BizMechanix.com). I created event passes using business cards. The card was not necessary for attendance, but I found most people kept it in their wallet because it was the right size.

We ended up giving away 200 passes which resulted in 117 registrants and then 87 attendees. We were very pleased with the results. You can use passes for entrance into a trade show that would normally have an entrance fee attached, these passes will be deemed much more valuable than the ones I created for Power Marketing. If you want to use the passes as a way for others to get to know you, find an event that you can use for promotion and then distribute event passes to your target audience. You will be surprised at the number of people that will attend just because they have tickets!

The key to event passes is that you do not attach a fee to them. If you decide to charge full price, then selling your event will be a little more difficult. You may, as an alternative, decide to give the buyer a discount. Which ever way you decide to promote the event, the best is always free. Save yourself time in designing passes by using business cards.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:


pen paper and inkwell


cat break through


Small Business Debt Collection Laws

In your small business debt collection laws will eventually become... Read More

How to Raise Your Fees and Thrill Your Customers

Think the best way to get more customers is to... Read More

Mattress Cleaning Business: How To Manual

A Mattress Cleaning Business might be just for you if... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Starting A Concrete Cleaning Pressure Washer Business

Concrete cleaning can be a lucrative business to start. Here... Read More

Asphalt Paving: Striping Your Parking Lot

As you may already know, asphalt paved parking lots do... Read More

Find Some Sample Payroll Check Stubs on the Net for Easy Reference

Starting a business? For many people, the bravery to venture... Read More

Write An Effective Job Proposal

I am simply amazed at the problems some of my... Read More

Making Your Product Desirable For Alliance Partners

How do you make sure you have the business solutions... Read More

Technology Community Helps SMBs Focus on Their Core Business

If you're starting your own business or currently work for... Read More

Franchising Industry Burdened in Over Regulation

There were only an estimated 1800 active franchisors in this... Read More

Small Business Mistakes: Are You Making Enough of Them?

That's right ­ are you making enough mistakes in your... Read More

How Micro Loans Can Mean Macro Success for Your Business

"Inch by inch, row by row...that's the way my garden... Read More

FTC Adding to the Franchise Rule

Last summer the FTC put forth a report and then... Read More

Reaping the Rewards of Cost Cutting

In these days of insecurity and uncertain futures, the tendency... Read More

How to Get Maximum Results With Minimum Effort

Get maximum results with minimum effort. Sounds great doesn't it?... Read More

Mini-Blind Cleaning Business, Case Study

Sometimes the simple businesses are the ones, which make good... Read More

Cleaning Grain Silos, Towers, Containers, and Combines

If you run a pressure washing company in a rural... Read More

Window Cleaning Business Case Study

How do window cleaning franchise businesses start? It is a... Read More

Is Your Success Predetermined?

Your on-line success is based on your efforts and yours... Read More

Cleaning Service Stations with a Pressure Washer

Fuel prices these days are quite high and they take... Read More

6 of 1, Half Dozen of the Other

Motivational author and speaker Jim Rohn says that for a... Read More

Truck Detailing Shop Business Case Study

As an entrepreneur you can learn a lot by following... Read More

Franchise Company Operations Manual Sample Outline

Many companies wish to expand and a few wish to... Read More

Pressure Washing Graders and Tractor Motors

When pressure washing heavy equipment each piece of equipment has... Read More

How to Protect Yourself & Your Business

As a business owner, you already know how important it... Read More

Employee Relations Manual Sample Outline

Most smart entrepreneurs and all large corporations have Employee Relations... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

Seven Common Mistakes Made By Small Business Owners

Most new small businesses won't be in business this time... Read More

Small Business Success - It?s a Matter of Confidence

I was floored! I couldn't believe what they were saying!... Read More

Where Can People Find Information About Starting A Business?

Approximately 200,000 new businesses are started each year. More people... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More