Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don't care about the product or the problem it solves.
There are ways that a small business and even a home based business can get on television and get their message to the market they are after. First of all, know your client. Know everything you can about who you are selling to.
If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out the shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be.
Copyright 2005
Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ? TV Show seen in 5 million homes in Southern California and on the internet at http://www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing info1080-91878@autocontactor.com
The start of a new year is a time for... Read More
New Franchisors and Entrepreneurs need to watch out as they... Read More
What are the best methods for keeping a good business... Read More
"I don't know the key to success, but the key... Read More
Nothing can drive a business down faster than customers who... Read More
Starting and managing a small business is no fun chore,... Read More
While there are few career paths that some would call... Read More
People will always stress that having a well researched business... Read More
Where do you find the right people for a business... Read More
One overlooked individual in the process of taking a company... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
Hogwash!That's what I say to people who tell me that... Read More
Senior citizens are generally not a large marketing segment for... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
Once you've decided to incorporate your small business the next... Read More
Every company has business pain, but the pain does not... Read More
One of the best marketing strategies a business or organization... Read More
No matter your age or station in life, we all... Read More
Office support services can range from basic data entry to... Read More
When you awoke this morning, you found yourself buzzing with... Read More
Have you ever wondered what the difference is between a... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
We are noticing an increase in the length of time... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Why does a good business relationship rely on having some... Read More
Do you spend every waking minute in your business? Do... Read More
If you are a small business and qualify to participate... Read More
I started working with another new client last week. He... Read More
A few years ago, I visited Beijing for the first... Read More
The resume writing service serves an important role in the... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
When is it a good thing to say no to... Read More
Your business is only as good as the number of... Read More
If you intend to franchise your company you will need... Read More
Many ventures are faced with the challenging task of raising... Read More
Some of the greatest words of wisdom for any man... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
We hear a lot of talk about junk mail nowadays.... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
The Workers' Compensation situation in this country is unbelievable. Why,... Read More
If you really want to earn more money with your... Read More
Am I the only one that does not have an... Read More
Cash flow. To stay in business, you've got to keep... Read More
Most small businesses simply go about their daily business and... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
One of the biggest excuses franchisees of home based and... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
I believe the number one reason why a business will... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
If you are a small business you know that you... Read More
It has been said that the only constant is change.... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Before you start a business we encourage you to prepare... Read More
Whether it has been thrust upon you by external market... Read More
The day care industry is expanding. There are now more... Read More
The Operations Plan is a critical component of any business... Read More
Where do you find the right people for a business... Read More
Auto detailers are often asked to clean boats and detail... Read More
Just recently, I took a break and caught "The Return... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
You may find this Newsletter a little long winded but... Read More
How to identify future solutions and opportunities?Your power page, if... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
Small Business |