Franchising has made the world look really small. The well known flavors are now not just restricted to a single town or city but can be enjoyed world wide. Otherwise it would only be a dream for somebody in Asia to wear the fashion of Europe, for the West to have delectable food of the East etc. Globally as well as domestically the system of franchising has something good for everyone.
Franchising basically is the taking of franchisee- the authority or rights to sell the products of some company. Most often it is only those companies who have an outstanding name in the market that go for franchisee outlets. Like a tree expands and grows through its branches that also bear fruits, so do the renowned companies enhance their business (sales) through franchising. Franchising gives them a good opportunity to explore every small town along with overseas markets.
The process to take a franchisee is simple. All one needs to have is the required security amount to purchase the particular franchisee and a good place with an adequate business plan. The amount so taken by the company is for a fixed tenure after which it needs to be revived in order to continue to sale the company's product. This security amount varies with the kind (food, clothes, electronics?) and the market value or the goodwill of the company. is for a fixed tenure after which it needs to be revived. Escalating goodwill of a company entails a surge in the figures to purchase its franchisee. The companies besides the amount are also very particular and cautious about the area and size of the workplace to open their franchisee outlet. While handing over their franchisee to someone nationally or internationally the franchisors (parent company) educate him of their product, terms and conditions, policies and style of working. Most often these companies also give certain crucial tips to prop up the sales of their product. Weekly or bi-weekly advertisements, hoardings and the like are some of the widely adopted measures for it. Once a company sells it franchisee to someone then it is solely the onus and freewill of the entrepreneur regarding the methods he takes to promote his sales. However the prices of all articles are set by the parent company are not subject to modification by the franchisee.
Franchisee business has more or less covered all areas of human needs. Be it food (restaurants etc.), clothes, jewellery, footwear, bags, makeup kits, electronics?franchising is meant for all. It is at individual's discretion to decide which franchisee he wants to go for. This can be fairly decided by a vigilant market survey and an assessment of the standard and tastes of people in that area. For instance it will not be judicious to open a top brand's outlet of expensive clothes in a suburb region where people want to spend bare minimum on their attire. So the kind of outlet to open, in other words franchisee to take is directly proportional to the needs and status of the consumers.
All the franchisees have their suppliers fixed. The suppliers have to arrange to get the material from the parent company and pass it on to every franchisee store that is linked to it.
The 'sale' season is at volition of the franchisee. But the supplier as well as the parent company should be informed before. The prices during the sales season are reduced to half or less than that in order to clear the stock which gets accumulated and is without any serial no.(like there might be just one size or color left of a shirt, trouser etc.). Usually the franchisees do this in order to recover their money and make place for the new stock.
Thus all in all franchising is a good business that is beneficial not just for the one who has taken the franchisee but also for the consumers who get to enjoy the best of everything in their respective town, city or state.
Mansi aggarwal writes about franchising topics.
![]() |
|
![]() |
|
![]() |
|
![]() |
Quality control in franchising companies is paramount and all franchising... Read More
If you are a small business you know that you... Read More
You've probably heard the statistic that 95% of small businesses... Read More
Your business is only as good as the number of... Read More
Why should you always maintain a good report with a... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
People will always stress that having a well researched business... Read More
Let's face it, we all tend to get stuck in... Read More
Here are some useful tips on how to select a... Read More
Every company has business pain, but the pain does not... Read More
Opening a carpet cleaning business is a great way to... Read More
If you're like me, you love accounting. It's so fascinating... Read More
One of the best ways to make money in the... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
If you are worried about how many different business cards... Read More
Back when I owned an inventory-based business, one of my... Read More
Buying a franchise is not for everyone. This guide will... Read More
Being a small or home-based business owner can be loads... Read More
Perhaps you are building a new home office or you... Read More
Starting and managing a small business is no fun chore,... Read More
If you interviewed business owners of failed businesses, a majority... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Many small businesses do quite well due to the blood,... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
Q: Is the online world the best place to sell... Read More
How many hours do you work a week? When was... Read More
Here are some sound debt collection techniques that can be... Read More
Before you want to build your business, you need to... Read More
As small business owners we're in business to make money... Read More
There is much competition in the mobile auto detailing business.... Read More
If you own a small business, then you know the... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
In franchising an individual desirous of their own business will... Read More
As you may know, there are many ways to incorporate... Read More
There is much competition in the mobile auto detailing business.... Read More
Most business owners know when they need an accountant, but... Read More
At first blush this idea might be difficult to wrap... Read More
Cash is King... That is what everyone tells us and... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
All franchises must meet the legal definition of a franchise... Read More
With all the cabinet refacing business opportunities out there, you... Read More
What would happen if you decided to take an extended... Read More
Owning a small business in Wichita, KS might not be... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
Starting the blind cleaning business is one of the best... Read More
Most small businesses simply go about their daily business and... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
We all know that competition is an ugly word but... Read More
Costs of over regulation and over disclosure end up hurting... Read More
No matter your age or station in life, we all... Read More
Opportunities for home show businesses have never been more abundant.... Read More
A cherished business doctrine is that growth must be a... Read More
Fuel prices these days are quite high and they take... Read More
I have to admit, I was curious. When I saw... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
If you discovered the bottom line in your business depended... Read More
Business owners rarely go into business to deal with the... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
If you run a pressure washing business it is a... Read More
Everyone loves a good story. Whether it's the story of... Read More
Small Business |