Unforgettable First Impressions Part 1: Discover the CPI

People like others whom they are like. So if you want to make a flawless first impression, it is your duty to discover what you have in common with every person you talk to.

The 6 Essential Elements for Flawless First Impressions are part of Scott Ginsberg's the UNFORGETTABLE! Audio System.

Let Me Ask Ya This
Several months ago my friend Mitch and I were introduced to a small group of people through which we had a mutual friend. I wanted to be sure our conversation was engaging, so I offered one of my favorite questions to ask new people:

"What's your favorite cereal?"

As usual, Mitch and I got a mild chuckle from the group, but eventually everyone contributed. We then talked for twenty minutes about cereal, in-box prizes and various childhood memories related to breakfast foods. What a great conversation!

At the end of the night, Mitch and I said goodbye to our new friends. On the way out, they actually thanked us for our interesting conversation about cereal!

Fast forward...

A few weeks later I ran into Anne, one of the girls from the table I met that night. She jumped out of her seat and gave me a hearty greeting!

"Hey nice to see you again Scott! My friends and I still talk about how enjoyable our cereal conversation was with you and Mitch. We'll never forget that!"

This reveals the first key to Locating the CPI: asking engaging, open ended questions. In other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like "F.I.N.E" or "ehh."

When you meet someone for the first time, pose questions that begin with "What's your favorite??" "How long have you been??" and "How did you get started??" Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What's more, they show interest in people's opinions and insights.

TIP #1: What people LIKE is just as important as what they ARE LIKE.

Blank Blank Blank
Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment ? and doing so effectively ? is a fail safe method. Now, I'm not talking about cheap flattery. There is a right and wrong way to do this.

If someone came up to you and said, "Hey, uh?you're cute!" or "You smell good," would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.

But there's a way to structure a compliment that's simple and effective. I like to call it "The Blank Blank Blank Theory." Compliments have to be specific or else they don't sound heartfelt. So, according to the formula, you say:

I (blank) your (blank) because (blank). For example: " I like that watch ? it's very classy. Where'd you get it?"

(Notice I added an open ended question at the end of the compliment.)

Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with "When I was on vacation"? That always generates a synchronized, detailed conversation ? especially if you've been to some of the same places they have.

TIP #2: It's all about going from HOW are you to WHO are you.

The Sweetest Sound
The last tool that will help you Locate the CPI is an inquiry about a person's name. In addition to the importance of identifying, amplifying and remembering a person's name, asking about the name itself will make you UNFORGETTABLE every time.

Have you ever had a conversation that begun about someone's name, but continued about their name for a few minutes? It's great when this happens! And you can be certain the other person is enjoying the conversation because it's all about them. So the CPI is: them!

Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.

One of my favorite books as a child was called "Hannah Is a Palindrome." This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that "Hannah was a palindrome."

"Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!"

But when the teacher explained to her students that "palindrome" meant a word that could be spelled forward and backwards, a long "ooooh" came over the students. After that, everyone loved Hannah and all the kids were envious of her special name.

This was the story I told to Hannah, the audience member. To my surprise, she'd read the book before! We talked all about nicknames, palindromes, children's books and more! Simply because the conversation revolved around one thing: her name.

TIP #3: Don't just use someone's name ? inquire about someone's name.

How Are You Similar?
An essential element for flawless first impressions is helping other person realize how similar they are to you. You accomplish this goal by locating the CPI (common point of interest). With the combination of open ended questions, compliments and conversations that focus on them as the topic of discussion, you will be certain to be UNFORGETTABLE!

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.

In The News:


pen paper and inkwell


cat break through


How to Organize a Successful Bad Sweater Party

"Hey Scott, would you like to go to a Bad... Read More

Social Networking: A Link To Like Minds

Not all dot-com dreams died when the Internet stock bubble... Read More

Keys to Successful Networking While In Transition

Let's be real. With other pressures of life upon us,... Read More

Planting the Seeds of Greatness - Make it Great Newsletter #7

Thought of the WeekThis week, I'd like to challenge you... Read More

Mary Kay Ash Did It Best... (The Networking Factor)

"The Networking Factor, Everyone is important!" This slogan reminds me... Read More

Alcohol & Events

Many people associate alcohol with relaxation and fun, so it... Read More

The Answer to Your Worst Networking Nightmare

Imagine you just met your ideal client at a networking... Read More

How NOT to Waste Your Time Networking

Ever wonder if networking, referral groups, and conferences are a... Read More

How to Collect Business Cards

Why the business card grab is not why you are... Read More

How to Gain Maximum Value from Your Networking Time

One of the best ways to get business is through... Read More

Lesson 61 - When Does Aggressiveness Turn Into Annoyance?

The StoryWhen attending conferences, conventions, or private events, it's guaranteed... Read More

Client Attraction Technique #2: Networking

One of the most cost effective ways of generating leads... Read More

Creating Successful Alliances and Partnerships through Networking

Douglas Wilder, former Governor of the Commonwealth of Virginia, and... Read More

3 Reasons to Join a Group

Defining your purpose for joining a group.When you make the... Read More

A Vital Habit For Selling Big Ticket Items

I hope the title of this article aroused your curiosity!... Read More

How Well Do Your Customers Know You?

Know your customer, know your customer, know your customer. Three... Read More

Business Networking ? Extroverted Web Weaving for the Introvert

If you have been in business for any amount of... Read More

Networking - How To Do It

Networking is probably the oldest, easiest, most effective and least... Read More

Come Home Rich - How to Get the Most out of Your Next Conference

Success in your career depends upon how well you manage... Read More

Five Stumbling Blocks To Successful Networking And How To Overcome Them

The ability to connect with people is essential to success... Read More

Networking: Strangers, Friendship, and Business Growth

You already know that uncomfortable feeling, that knot in your... Read More

Write It Down!

Why would you want to write information on paper when... Read More

Are You Building Relationships Online?

How's your relationship?I'm not prying into your personal life, so... Read More

Why Cant I Remember Your Name?

You're terrible with names. You forget someone's name within ten... Read More

Building Great Business Relationships

If you're in a business relationship with anyone ? a... Read More

The Five Step Formula For Getting Prospects to Call You

Are you tired of prospecting for new business?Are you sick... Read More

Build Your Business through Strategic Networking

Networking ? it's the latest business trend. Or is it?Actually,... Read More

Unforgettable First Impressions Part 1: Discover the CPI

People like others whom they are like. So if you... Read More

Defining a Quality Networking Group

When it comes to quality, how do you choose the... Read More

Five Steps for Expanding Your Customer Base with Guerilla Networking

As a single company, it is impossible to provide your... Read More

Flying High, Flying Far

"What me? Sell myself? You have to be joking!"This was... Read More

Discover Your Own Source Of Business Leads

Generating new business leads is critical in your success, no... Read More

Building Bridges - The Importance of Being Connected Where You Live

As a Young Professional (YP) in the up-and-coming city of... Read More