Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

1. Network offline.

Visit professional like-minded networking groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost-yearly memberships run that around $25-$75 which includes free or low-cost meeting attendance. Each meeting is around two hours including networking time and talk. Usually at each meeting you hear a speaker and get a 30-second time to introduce yourself.

2. Speak to groups about your expertise.

You can guest speak for a large association or group, or you can give your own seminars and workshops, where people come to hear your expertise. During each meeting, pass as clipboard that asks your audience for their email addresses. At the top include a reason to "buy". Make a fre*e offer such as your ezine. Include your Web URL in plain sight as well as your email. You want these people to visit your Web site, to see what you can do for them, see your expertise, then perhaps to buy products.

You can give a teleclass too in the comfort of your office or home. When you introduce yourself offer a benefit of your free ezine along with a free bonus special report.

3. Promote your ezine on your Web site.

Visit various sites and take from them what will make your web pages zing.

Don't use the pabulum approach such as "Subscribe to my free ezine." Is this enough to make you buy? Give a reason for your visitor to buy.

Use the passion approach. For my new Web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book-fast! Receive free articles, tips and resources in the FRE*E monthly ezine "The Book Coach Says?."

Nearby in a box, I put up a strong testimonial from someone highly respected in the business. Dan Poynter, self-publishing guru said, "Chock full of tips, how-to's, and resources, definitely worth your time."

You can also offer by autoresponder a free report when people subscribe. People want free information. When you give it to them, they will come back for more, and eventually buy.

Placement is important. For the best response and more subscribers, place your subscribe box before your visitor has to scroll down. Remember the old adage; "Make it easy for your customer to buy."

4. Promote your ezine through your signature box at the end of every email.

Create a promotional signature in four to seven lines, and add it to the end of each email you send out. Here, you would list your book title, benefits of your service, your FRE*E ezine title with a way to subscribe. Include your email, Web site address, and local phone number for people out of the U.S.

5. Promote your ezine through submitting free articles to opt-in ezines.

Once you subscribe to these ezines, you can submit one or two articles from 400-800 words every week. In each ezine, thousands of other subscribers will read and think about your article.

Each time you submit an articles to ten or so opt-in ezines (all with one click) you will receive 10-25 new ezine subscribers each day. A strong signature file brings you many new visitors a day. These turn into sales eventually, once trust is established.

6. Offer your subscribers a free gift subscription to send to their friends.

You can use another autoresponder to send the gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.

7. Send out press releases via email about your ezine. Press releases by email are different from print ones. They must be short! They must be newsworthy! Don't pitch your book; offer some skills and how-to's. Skills Unlimited Publishing sends out over 150 different print releases a year, along with other effective Online promotion.

Media editors will respond to your compelling headline such as "7 Ways to Sell More Books Than you Ever Dreamed of" that brought first a feature in a major newspaper in San Diego. The results? Over 90 people came to a local seminar by the same name. Four new book coaching clients signed up. Twenty came to ongoing weekly seminars, and twenty more to a teleclass. Book sales amounted to over $400.

Send a list of tips and how-to's to editors. These may prompt a call to do a feature story on you.

Build your business and sell more products through an ezine. When subscribers experience your messages and information in six or more ezines, they will be more likely to buy from you.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Why a Newsletter Will Help Your Home Based Business

Web site traffic is a huge concern among home based... Read More

The Power of Newsletters

When discussing the possibility of creating a newsletter for one... Read More

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

Newsletters in Plain Text or HTML - Which Work Better?

A common question asked when you first set out to... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

Marketing Your Home Business through Newsletters

Newsletters are a wonderful way to market your business when... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be an extremely effective marketing tool... Read More

Dont Forget About Your Old Ezine Articles

It's over. You've written your ezine article, sent it out... Read More

Five Ways To Promote Your Ezine

After you've spent countless hours creating and publishing your own... Read More

The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic... Read More

The Secret Truth About Writing Great Sales Copy.

Did you know that most people find it difficult to... Read More

3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!

What if I showed you a simple way to increase... Read More

Grow Your Business with a Newsletter

You find a Web site or receive an email about... Read More

10 Effective Ways To Gain More New Ezine Subscribers

1. Swap ads with other ezine publishers. Swap sponsor,... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself

I'm sure you have heard many online marketers touting the... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

One of the fastest ways to develop, build, and grow... Read More

Top Seven Ways to Promote your Ezine

Your ezine builds customer confidence and trust when you give... Read More

How to Make Your Newsletter Have Raving Fans!

Would you like to have a newsletter with barely satisfied... Read More

How To Choose the Right Ezines For Your Ads

Do you feel bewildered when you begin an Ezine Advertising... Read More

Article Marketing: How to Submit Your Articles at Turbo Speed

Want to become an article-writing machine? Here are a few... Read More

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base

Do you publish an e-zine or newsletter?If you answer yes,... Read More

10 Great Ezine Content Tips To Increase Your Sales And Readership

1. Write articles that provide your readers with a list... Read More

13 Ways To A Build A List Of Readers Of Your Ezine

If you have an ezine or online newsletter you want... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

Practical Strategies To Boost Your Ezine Readership

Do you have a fresh ezine ready to start taking... Read More

Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit

In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More

Ezine Advertising Deals Revealed

Ezine (electronic magazine) advertising is a great method for exposing... Read More

Why Your Newsletter Must Get A Personality Today!

Newsletters are becoming ever more popular. Not surprising ? since... Read More

5 Ways to Use Your Software to Build Your Optin List and Get Traffic

With all of the software creation products available these days,... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim... Read More

Increase Your Business Success With A Free Newsletter

Publishing a free newsletter is an effective and inexpensive marketing... Read More