5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

One of the fastest ways to develop, build, and grow your own list of subscribers is to develop a "mini" course with an incredibly compelling promise.

I have personally used "mini" courses to build lists of several thousand subscribers in as little as a week.

A "mini" course is simply a series of e-mail's where you teach people a specific skill, set of skills, or reveal other information they really want to know.

In the process of providing this focused, valuable information, you prove to your subscribers that you are THE expert in a particular area - and, you also encourage people to pay you to get even BETTER information from ebooks and information products you've either written or recommend.

An example of a "mini" course offer I've used with great success is the free mini course at www.7dayebook.com that appears in the exit pop up window when you leave the site. The promise of this "mini" course is strong and compelling. Here's what it says...

FREE eBook Mini-Course

"How to Write and Profit from your own eBook... while you're still young enough to enjoy it!"

All the registration page asks for is first name and email address... and this mini-course has generated thousands of subscribers!

So here's the basic formula in a nutshell: Strong promise+ low risk+ high perceived reward= Subscribers

Now, if you'd like to build your own list of rabid subscribers, here are 5 sure-fire tips for creating a mini- course that truly kicks butt!

Tip #1 - The Promise

If you want to launch a successful mini-course, target an audience with a specific need and then make them the biggest possible promise you can deliver on.

People are pressed for time and rarely see as much value in something they get for free as opposed to something they pay a lot of money for.

Add to this the fact that the Internet gets more and more crowded everyday and you can see that the best offers are the ones that grab people's attention by making a benefit- driven promise they can't resist.

Even though you offer your mini-course for free, you still must SELL people on WHY they should pay you with their time and attention.

Example: If you want to do a mini-course on real estate investing, look for the biggest and best promise you can make for people.

Let's look at these various promises for identical mini- course content:

Good: How to make a fortune in foreclosures.

Better: How to find and buy a profitable foreclosure within 2 weeks.

Best: How to find and buy a profitable foreclosure property in your area within 2 weeks - using none of your own money!

** The promise you make has everything to do with whether or not people sign up. IMPORTANT: After they sign up, make sure you deliver on the promise.

Tip #2 - Don't reinvent the wheel

Look for existing content - your own or other people's - you can adapt directly or indirectly into the mini-course.

Hey, I understand you're busy... I'm busy too!

Why would you want to spend 2 days coming up with all the content for your mini-course if you already have past information you can adapt!?

If you don't have any existing material, then find someone else who has written an article and use that for part of your mini-course - with their permission of course.

You'd be surprised at all the pieces of the puzzle that are out there independently which you could combine into a great mini-course without nearly the mountain of effort you might expect.

Tip #3 - Give yourself lots of chances to make money

One way to build more value into your mini-course and make sure people hang onto your messages instead of deleting them is to put lots of quality links into your mini-course.

This allows people to get additional information on specific aspects of the mini-course.

Some of those links can be to free resources, others to resources where you earn an affiliate commission, and still others to your own products and services.

The more links you have that actually contribute to your students learning the subject of your mini-course and fulfilling the promise you made to get them to sign up, the better your chances of them clicking those links.

If you create lessons people save for future reference because they have great links in them, you'll make more money!

For an example look no further than your "in-box"! Almost everybody has email messages they've saved from other people because they contain links to sites you want to use now or access in the future.

Tip #4 - Build anticipation for the next message

If you're going to take the time to put together the mini- course, wouldn't it be great of the majority of people who subscribed actually read your messages!?

If you want to launch a successful mini-course, you've got to rise ABOVE the noise of all the other email messages people receive every single day.

One way to do this is to always end each lesson with a small "ad" or excitement builder for the next message. You do this by really playing up a big benefit they'll receive as a result of reading the next message you promise to send them.

Here's an example:

"The next and final installment in this mini-course will give you five tips for how to get 10,000 visitors to your website without spending a dime on pay-per-click traffic! So stay tuned for the next lesson in 2 days..."

It's a simple, yet very powerful way to build anticipation for the next message into EVERY message you send.

This simple step helps make them look forward to the next message so it gets read... not trashed!

Tip #5 - Tell them what they don't know!

If you're using the mini-course to promote a product that covers a much "bigger picture" of the topic as a whole, constantly remind people that the mini-course is just a "tiny piece" of the whole product.

Remind them of what else they need to know and tell them if they buy the product then they'll get this benefit, and that benefit, and even more specific information.

Remember, you didn't publish this mini-course to practice your typing skills! You are in this to make money, to get subscribers, and to make sales!

Once you deliver quality content that gives people a real taste of what's in store when they actually purchase, then it's time to close the sale... you deserve it!

© Jim Edwards - All Rights Reserved

About the Author:

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> "Turn Words Into Traffic"

---

Practical Strategies To Boost Your Ezine Readership

Do you have a fresh ezine ready to start taking... Read More

Newsletters - How To Build Your Subscriber List

If a visitor comes to your web site looking for... Read More

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your... Read More

Top 10 Reasons to Use a Blog to Publish Your Ezine

Blogs are the hottest thing going these days when it... Read More

10 Sure Fire Ways To Get More Ezine Subscribers

1. Place testimonials for your ezine on your site.Your testimonials... Read More

How to Make Your Newsletter Have Raving Fans!

Would you like to have a newsletter with barely satisfied... Read More

5 Ways to Use Your Software to Build Your Optin List and Get Traffic

With all of the software creation products available these days,... Read More

Dont Forget About Your Old Ezine Articles

It's over. You've written your ezine article, sent it out... Read More

Five Ways to Energize Your Newsletter

Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More

10 Ezine Advertising Strategies For Starters

If you're like most ezine advertisers you wish to generate... Read More

What?s In Your Resource Box (SIG File)?

One of the most important things you can do to... Read More

Success With Newsletters

Newsletters really DO work! With just a small amount of... Read More

Market Your Ezine Properly, So You Grab Every Visitor To Your Website

When marketing ezines, most people use sign-up forms or pop-up... Read More

Marketing Your Home Business through Newsletters

Newsletters are a wonderful way to market your business when... Read More

Win More Sales with Customer Newsletters - More Small Business Power Tools

One of the most powerful ways for small businesses to... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

10 Tips for Successful Ezine Advertising

If you're like most people starting out on the Internet,you've... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat

Are you ready to build your opt in email list... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more... Read More

Surefire Ways to Pack a Punch With Your Ezines & Newsletters

Newsletters, or ezines, can be extremely effective marketing tools for... Read More

Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

With the arrival of syndication or RSS technology, many claim... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

The Power of Newsletters

When discussing the possibility of creating a newsletter for one... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put... Read More

Increase Your Business Success With A Free Newsletter

Publishing a free newsletter is an effective and inexpensive marketing... Read More

Advertising in Newsletters

In this article we will discuss advertising in other companies'... Read More

How Your Advice Column Can Build Loyal Readers

Last year while researching a book on memorable speeches and... Read More

Three Ways You can Use the Ezines to Increase Your Sales

***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More

Writing e-Newsletters ? Tricks of the Trade

Follow 10 simple rules of thumb, and you'll soon be... Read More

10 Great Ezine Content Tips To Increase Your Sales And Readership

1. Write articles that provide your readers with a list... Read More

Creating and Distributing E-Courses

E-courses are excellent sales tools and a great way to... Read More

Five Ways To Promote Your Ezine

After you've spent countless hours creating and publishing your own... Read More