Do you do public speaking? Then you've got an automatic list machine!
Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this:
1. The Signup Sheet
Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy.
It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :)
2. The Presentation Notes
I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine.
Sounds like a slam dunk, right?
However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it.
3. The Prize Drawing!
This one's my favorite.
It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl!
When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells.
After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?"
This is when people jump up and go "Ooo, ooo, me! Me me me!"
I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline."
(NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!)
If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore.
My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :)
Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
© 2003-2005 Alexandria K. Brown
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com
Advertising in ezines is possibly the most effective way of... Read More
If you're satisfied with a newsletter subscription rate of five... Read More
Newsletters are a wonderful way to market your business when... Read More
A common question asked when you first set out to... Read More
Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More
Here's a big tip ? the secret to succeeding with... Read More
With all of the software creation products available these days,... Read More
If a visitor comes to your web site looking for... Read More
Your ezine builds customer confidence and trust when you give... Read More
1. Make your ad prominent:This can be done by keeping... Read More
Your ezine subscriber list is a very valuable group. They... Read More
If you're like most people starting out on the Internet,you've... Read More
Would you like to have a newsletter with barely satisfied... Read More
After you've spent countless hours creating and publishing your own... Read More
So how do you set about writing your own newsletter?The... Read More
1. You will create residual income. For example, if you... Read More
What if I showed you a simple way to increase... Read More
Blogs are the hottest thing going these days when it... Read More
It never seems to amaze me how often I still... Read More
Many online business owners and marketers use a variety of... Read More
Newsletters, or ezines, can be an extremely effective marketing tool... Read More
When marketing ezines, most people use sign-up forms or pop-up... Read More
A very popular method of marketing ezines and newsletters is... Read More
In this article we will discuss advertising in other companies'... Read More
Did you know that most people find it difficult to... Read More
Want to become an article-writing machine? Here are a few... Read More
Do you feel bewildered when you begin an Ezine Advertising... Read More
What you are about to read will change your way... Read More
1. Place testimonials for your ezine on your site.Your testimonials... Read More
One of the most powerful ways for small businesses to... Read More
Newsletters are becoming ever more popular. Not surprising ? since... Read More
The wizard in Wizard of Oz and the guy behind... Read More
Now this has been very successful for me? It generates... Read More
I'm sure you have heard many online marketers touting the... Read More
If you've just started publishing your own ezine then you'll... Read More
Did you know that most people find it difficult to... Read More
About a year ago I wrote an article titled 'Winning... Read More
Your ezine subscriber list is a very valuable group. They... Read More
1. Write articles that provide your readers with a list... Read More
E-courses are excellent sales tools and a great way to... Read More
Do you publish an e-zine or newsletter?If you answer yes,... Read More
One of the most powerful ways for small businesses to... Read More
Now this has been very successful for me? It generates... Read More
If you think you can't brand yourself because you're not... Read More
A common question asked when you first set out to... Read More
Many online business owners and marketers use a variety of... Read More
When discussing the possibility of creating a newsletter for one... Read More
1. You'll brand your web site, business and yourself by... Read More
Newsletters really DO work! With just a small amount of... Read More
There is a simple system for creating a viral lead-generating... Read More
1. Submit your ezine to ezine directories.Ezine directories attract people... Read More
Last year while researching a book on memorable speeches and... Read More
Web site traffic is a huge concern among home based... Read More
1. Swap ads with other ezine publishers. Swap sponsor,... Read More
"A newsletter is the paring knife of communication tools. It... Read More
Using newsletters for business development improves your sales and marketing... Read More
Whether distributed via e-mail or printed and snail-mailed, newsletters are... Read More
1. Make your ad prominent:This can be done by keeping... Read More
Achieving success is clearly up to you, not to anybody... Read More
After you've spent countless hours creating and publishing your own... Read More
Do you have a fresh ezine ready to start taking... Read More
If you don't have a list of your own then... Read More
Want to become an article-writing machine? Here are a few... Read More
In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More
Do you do public speaking? Then you've got an automatic... Read More
One of the most important things you can do to... Read More
Ezine Marketing |