A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally... Read More
In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.The primary goal is to get noticed by the public.It doesn't matter if it is for radio, TV, magazines, newspapers or posters.It all comes down to getting noticed.On the... Read More
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.Think about it this way. How many times have... Read More
Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are the top ten ways you can start using audio on your site. 1. Welcome people to your site.... Read More
In cascading style sheets you can specify how your web pages will be presented on the screen by simply predefining page elements such as fonts, headers and links.You can add these predefined elements in the head-section of your pages, but more interesting is to use them in a single .css... Read More
Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one.An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.It lets a prospect grab key information quickly.It creates... Read More
"How to turn "slightly interested" customers into "I've got to have it!" customers!"I am truly amazed as to the lack of information websites contain. You would think that a business would realize that a potential customer would at least like to know how to contact the customer service department. But,... Read More
Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first.If you put form before function, you sacrifice your visitor's best... Read More
When you develop a sales brochure, you have a mental checklist of what needs to be in it. You probably look at brochures from other vendors. You get advice from friends and colleagues. You probably also notice the sales flyers you get in the mail. What do you notice? What... Read More
We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.When I'm on a site offering a product... Read More
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