Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.

The primary goal is to get noticed by the public.

It doesn't matter if it is for radio, TV, magazines, newspapers or posters.

It all comes down to getting noticed.

On the Web this doesn't work!

The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.

They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.

In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.

Off-line people are passive!

On the Web people are active!

What does this mean for your web site?

For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.

They are on your site, already!

But, you normally have their full attention only until they have decided if your site is what they are looking for or not.

If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.

The time between they arrive at your site and decide to stay or leave is very short.

Normally around 10 seconds!

If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!

The web surfers don't look at graphic so much as they are reading the information you present.

When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.

You need to keep their attention, but not by an attention grabbing web design!

Instead, use attention grabbing text!

The most important attention grabbing text is the headline!

The headline will break it or make it!

Does this mean that the web design can look sloppy or amateurish?

No!

It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.

If you make a clean and easy navigational web site you are much better off!

Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!

If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better response from their potential customers.

There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.

In most cases this is contra-productive.

The web designer often will kill your sale by creating attention grabbing web design.

Instead, put your effort on the text information on your site!

About The Author

Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.data-backup-and-storage.com. Visit his site with web traffic generating tips at http://www.catch-traffic.com

---

Your Free Guide To Obtain A Cheap Web Design Quote

Website design is a very competitive area and there is... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

Your Website Visitors - Will They Stay?

I'm sure you've all heard the saying 'Build it and... Read More

Web Site Accessibility

Making your site accessible means making it available to be... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

Database Driven Website

The solution lies in creating a 'Database driven website', through... Read More

9 Ways to Gain Your Visitors Respect

The internet is filled with sites and they are good... Read More

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

Re-Use The Links You Have When Revising Your Site!

Many times I've seen a web site undergo a revision... Read More

How to Create a Favicon for Your Web Site

One of the simplest things you can do to give... Read More

Your Website Could be Letting You Down

A professionally presented business website is a powerful and essential... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web... Read More

How Not to be Ripped Off by Your Website Designer

As web designer my self, I have had the unfortunate... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and... Read More

Web Templates: Replacing Designers?

I've seen articles (and websites) that suggest you can buy... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Some Useful Common Site Ideas

In my web surfing adventures, I've found a few site... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

Do You Own Your Web Site Design?

Your web site has been up for a few months... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

Power of Squeeze Pages for Realtors

Squeeze pages are a very hot topic in the internet... Read More

Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or... Read More

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

Create A Web Site That Builds Trust

If someone doesn't know you personally, will they trust you... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

How To Make It Easy For Your Web Designer To Build Your Website

You have an idea for a website and you are... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More