A large percentage of business are stuck, tied to narrow ways of thinking about themselves and their products. In the business environment you can't be stuck and survive.
Using the techniques of stage Improv, companies and their employees can free their minds so that profit will follow. If you have ever watched "Whose Line Is It Anyway?", a comedy sketch show by Drew Carey, then you have seen the techniques of Improv in action.
"Applying Improv skills to a business results in endless possibilities," said Dina Amadril, owner of Marketing Improv, a Long Beach, CA based training and consulting company. "Improv teaches you to think on your feet. Expose your employees to a Marketing Improv Skill Session and they will return as unstoppable idea generators who wreak profit on your business"
What are the 4 steps to free your mind so that profit will follow?
FOCUS/ ACCEPT/ BUILD/ LET GO
Focus on the present tense. Don't let any past failures or attempts derail your improv-ing. Attempt to view your product or service as if you are seeing it for the first time. Consider that any path you discard here could have been the path to the future pot of gold.
Accept every idea without judgment. Richard Amadril from Marketing Improv warns "The quickest way to squash idea generation in a group is to have someone pass judgment on an idea, especially if that someone is the Boss"
Build on the ideas presented. Using an Improv technique called "Yes, and..." one idea can sprout into 15 in minutes as Dina Amadril explains, "During the Yes, and ... phase of the Improv each participant builds on the others ideas. An idea, 'We can sell our product in sets' becomes 'Yes, and we can color code the sets', 'Yes, and we can let the customer choose the color on our website' Ideas fly when you have no boundaries"
Let go when the time is right. You will notice when the ideas start to lag and people are ready to move on to the next topic. Wrap up the topic with a quick idea review and start on your next topic.
Using this simple four-step Improv technique will help build your business by revealing new paths to profit.
For more information on how Improv can evolve your business visit http://www.marketingimprov.com.
If you are in Southern California attend the Marketing Improv Skill Session on April 22, 2005 information about this event can be found on marketingimprov.com or by calling 562-215-4454.
About Marketing Improv ? Marketing Improv helps companies target their resources for maximum impact. Our evolutionary seminars focus on your specific marketing issues, identifying new paths to profit.
Dina Amadril
Marketing Improv
645 Pacific Ave #204
Long Beach, CA 90802
562-215-4454
http://www.marketingimprov.com
Sound familiar? If you want to manage anger, the only... Read More
At a recent networking meeting Jana asked for a recommendation... Read More
Passion is a feeling of excitement and intensity. The energy... Read More
WHAT'S IN YOUR TOOLBOX?Think tools are just for builders and... Read More
So you want to hire a coach but with so... Read More
Coaches rely heavily on their voice to service clients. If... Read More
Disappointment is an inevitable part of home-based business. Clients won't... Read More
What does this word really mean anyway? According to Webster's... Read More
Let me quote something you wrote. "When you reach the... Read More
The promises of THE AMERICAN DREAM (to have it all... Read More
We all need to decide whether to "play it safe"... Read More
In the 1950s Abraham Maslow published a book entitled "... Read More
Where I live there seems to be a a growing... Read More
We have all heard the expression, "Where your heart is?,... Read More
What Is Perfectionism?This is the first of two newsletters that... Read More
I thought I'd begin this article by stimulating your mind... Read More
How are you smart?Let me count the ways.Harvard professor Howard... Read More
Consider this scenario. A colleague suggests you get a business... Read More
Every human feels anxiety on occasion; it is a part... Read More
The other day I decided to skip cooking dinner and... Read More
Life coaching has become fashionable in recent years and there... Read More
Judging by the extraordinarily positive reader response to Po Bronson's... Read More
A coach is an essential figure in providing direction and... Read More
Being a lifelong student, I am regularly attending seminars etc.... Read More
Why should you bother to spend your valuable time learning... Read More
I have a few questions for you ---What if we... Read More
Traditionally, mentors volunteer the wisdom of their experiences to help... Read More
Have you ever noticed how the way you feel about... Read More
Coaching has become a very popular way for people to... Read More
One of the most often mis-understood aspects of self-development is... Read More
Do you often feel lonely, anxious, or even depressed? Is... Read More
I've been through a couple of checklists in the past... Read More
What is an ego? Well, in case you didn't know... Read More
Being a lifelong student, I am regularly attending seminars etc.... Read More
Personal or business coaching has helped thousands change their lives... Read More
One of the ironies of mindfulness is that it's still... Read More
I always do a lot of thinking about good intentions... Read More
I'm almost always a calm and collected person. Or at... Read More
Sound familiar? If you want to manage anger, the only... Read More
Coaching is a hot trend at a growing number of... Read More
I am a "Loser". You're gonna learn from this writing... Read More
Here's a story that I think gets at why we... Read More
Experiences, whether good or bad, are sometimes all we have,... Read More
What do you do when fear shows up? Do you... Read More
Do you often get yourself upset and feeling less than... Read More
Sometimes it is helpful to review several of the basic... Read More
Many people go through much of their lives without really... Read More
Having excellent persuasion skills is one of the most important... Read More
We all know the power of a scope if you... Read More
When Do We Usually Feel Guilty? When:We're not feeling ok... Read More
The purpose of life is to live a life of... Read More
1. If What You Are Doing Is Not Working Change... Read More
Are holiday bills surprising you? Are you hoping that if... Read More
Freedom for all species and people, and freedom of stress;... Read More
Ever since the Internet bubble and the 9/11 terrorist attacks,... Read More
Life coaching has become fashionable in recent years and there... Read More
If you know who I mean when I say Kwame,... Read More
Spirituality coaching is more than creating goals and holding someone... Read More
My name is Greg Ryan. For the last twenty years... Read More
To keep at the top of your game you have... Read More
An age old battle in improv that I believe resonates... Read More
Imagine yourself as the only means of financially supporting you.... Read More
Playing Our Part:Sir Michael Costa was conducting a rehearsal, in... Read More
With life coaching becoming "the" career choice in this millennium,... Read More
Early one morning, Robert awoke, made his wife of 41... Read More
As a whole I think there is a sad tendency... Read More
Coaching |