Profitable Idea Generation in 4 Steps Using Improv

A large percentage of business are stuck, tied to narrow ways of thinking about themselves and their products. In the business environment you can't be stuck and survive.

Using the techniques of stage Improv, companies and their employees can free their minds so that profit will follow. If you have ever watched "Whose Line Is It Anyway?", a comedy sketch show by Drew Carey, then you have seen the techniques of Improv in action.

"Applying Improv skills to a business results in endless possibilities," said Dina Amadril, owner of Marketing Improv, a Long Beach, CA based training and consulting company. "Improv teaches you to think on your feet. Expose your employees to a Marketing Improv Skill Session and they will return as unstoppable idea generators who wreak profit on your business"

What are the 4 steps to free your mind so that profit will follow?

FOCUS/ ACCEPT/ BUILD/ LET GO

Focus on the present tense. Don't let any past failures or attempts derail your improv-ing. Attempt to view your product or service as if you are seeing it for the first time. Consider that any path you discard here could have been the path to the future pot of gold.

Accept every idea without judgment. Richard Amadril from Marketing Improv warns "The quickest way to squash idea generation in a group is to have someone pass judgment on an idea, especially if that someone is the Boss"

Build on the ideas presented. Using an Improv technique called "Yes, and..." one idea can sprout into 15 in minutes as Dina Amadril explains, "During the Yes, and ... phase of the Improv each participant builds on the others ideas. An idea, 'We can sell our product in sets' becomes 'Yes, and we can color code the sets', 'Yes, and we can let the customer choose the color on our website' Ideas fly when you have no boundaries"

Let go when the time is right. You will notice when the ideas start to lag and people are ready to move on to the next topic. Wrap up the topic with a quick idea review and start on your next topic.

Using this simple four-step Improv technique will help build your business by revealing new paths to profit.

For more information on how Improv can evolve your business visit http://www.marketingimprov.com.

If you are in Southern California attend the Marketing Improv Skill Session on April 22, 2005 information about this event can be found on marketingimprov.com or by calling 562-215-4454.

About Marketing Improv ? Marketing Improv helps companies target their resources for maximum impact. Our evolutionary seminars focus on your specific marketing issues, identifying new paths to profit.

Dina Amadril
Marketing Improv
645 Pacific Ave #204
Long Beach, CA 90802
562-215-4454
http://www.marketingimprov.com

In The News:


pen paper and inkwell


cat break through


Do you know WHAT MAKES ME MAD?? It makes me SO MAD I just want to...

Sound familiar? If you want to manage anger, the only... Read More

How Coaches Find Clients Online

At a recent networking meeting Jana asked for a recommendation... Read More

Passport to Passion

Passion is a feeling of excitement and intensity. The energy... Read More

Creating An Effective Toolbox For Success

WHAT'S IN YOUR TOOLBOX?Think tools are just for builders and... Read More

How to Choose the Right Coach for You

So you want to hire a coach but with so... Read More

Voice Care for Coaches

Coaches rely heavily on their voice to service clients. If... Read More

Handling Disappointment

Disappointment is an inevitable part of home-based business. Clients won't... Read More

D.I.S.C.I.P.L.I.N.E.

What does this word really mean anyway? According to Webster's... Read More

Time Travel

Let me quote something you wrote. "When you reach the... Read More

The American Dream ? Are We Really Free?

The promises of THE AMERICAN DREAM (to have it all... Read More

The Rewards and Risks Of Personal Freedom

We all need to decide whether to "play it safe"... Read More

Sorry Dr Maslow, I Think You Got It Wrong

In the 1950s Abraham Maslow published a book entitled "... Read More

How to Quickly and Easily Deal With Rude People

Where I live there seems to be a a growing... Read More

How to Adopt a Losing Attitude

We have all heard the expression, "Where your heart is?,... Read More

Managing Your Perfectionism

What Is Perfectionism?This is the first of two newsletters that... Read More

Theres Always Enough Time!

I thought I'd begin this article by stimulating your mind... Read More

Mindfulness and Multiple Intelligences: 8 Ways to Pay Attention

How are you smart?Let me count the ways.Harvard professor Howard... Read More

Buyer Beware: Choose A Business Coach Carefully To Get The Results You Want

Consider this scenario. A colleague suggests you get a business... Read More

How to Deal Effectively with Anxiety

Every human feels anxiety on occasion; it is a part... Read More

Your Responsibility

The other day I decided to skip cooking dinner and... Read More

Life Coach, Counsellor, or Therapist; - How do I choose?

Life coaching has become fashionable in recent years and there... Read More

Searching For Your Calling ? Quest or Curse?

Judging by the extraordinarily positive reader response to Po Bronson's... Read More

What I Would Include In A Coaching Book

A coach is an essential figure in providing direction and... Read More

Transform Your Image And Accelerate Your Success

Being a lifelong student, I am regularly attending seminars etc.... Read More

12 Reasons to Develop Exceptional People Skills

Why should you bother to spend your valuable time learning... Read More

Personal Strategic Planning

I have a few questions for you ---What if we... Read More

Finding a Mentor in the 21st Century

Traditionally, mentors volunteer the wisdom of their experiences to help... Read More

A Small Piece Of Carpet

Have you ever noticed how the way you feel about... Read More

Choosing The Right Coach

Coaching has become a very popular way for people to... Read More

Potential

One of the most often mis-understood aspects of self-development is... Read More

Enhancing Life for a Lifetime

Do you often feel lonely, anxious, or even depressed? Is... Read More

Strategic Checklists

I've been through a couple of checklists in the past... Read More

Learning To Recognize Your Ego

What is an ego? Well, in case you didn't know... Read More