How do you decide on the content, products and or services you will promote on your Web site.
Or should I go back one step further and ask why did you decide to create a website in the first place.
Just thought I would ask to see if you are still on track or if your Web site has strayed away from the original reason, product or service you started promoting.
We all know of the importance of owning a Web site and having the ability to promote our business on the Internet.
Many business people working from home require their own Web site to promote more than one company or product, so creating your own Web site makes good sense.
Little do many people know what is required to build a functional Web site, let alone a profitable one.
Most companies hire a web master and have copy writers and large advertising budgets. So how can you compete?
Lets go back to my first question, what you are promoting and why are you promoting it.
One would assume you fall in the category of running a one or two person, small business.
Weather your business started out from a hobby or from joining an Opportunity, it doesn't really matter. You will know your own reasons. Then you will have registered a (hopefully) suitable Domain name, one that described your business focus or reflected your business, its name or your own name.
Well I hope that is the case, as some domain name choices are very weird. Some sites use way out names, which have little or no meaning to the potential customers or site visitors.
Assuming you have a Domain name, hosting and a focus for your Web site the next step usually involves content and layout of your site.
Why then is so little thought put into the products and services we add Willie Nillie to our sites.
As an example, if a site is promoting Web site hosting, I would expect the focus to be Hosting and related services. There are many hosting related products and services that could be added to the site.
The idea of any Hosting related Business Web site should be to provide products, services and information that relate to Web sites that would be of interest to the site visitors and potential Web site owners.
Here are a few suggestion of possible add on's or value added products and services that blend in well with a Hosting site.
Domain Name Registration.
Web site Templates.
Web site Builder.
ISP and Dial-up services.
Search Engine Information.
Search Engine Submission.
Note.
All these value added products or services will be used by customers of most if not all hosting companies.
That's probably the main reason I use ItsYourNet hosting as they have the above list of services available to all their members or customers. There are many hosting companies but few that provide a one stop shop when it comes to Web sites resources and hosting. http://www.ItsYourNet.co.nz
But what I see so often with small business sites are a range of seeming un-related products and services, hey this is fine if you are providing a directory or information and links, but my way of thinking is to have a focused site using products or services that complement each other.
How can anyone promote their website if it contains 5 or 6 totally different and unrelated services. It can be done but will take a little more work!
Over the past few years many marketers have jumped form one opportunity to the next and have added a new page to their site to promote the new program they joined and deleted the old page.
Web sites are a long term way for promoting services as opposed to sending out email which is a one time promotion. This is very much hit or miss, depending on ISP Filters and is even effected on how the receiver is feeling at the time they receive your email.
Most search engines only allow you to list your home page. Ok so if you have a small write up of each service on your home page with links to the various other pages on your site. This will get your home page listed but not usually on the first page of search results.
Most search engines list pages dedicated or focused on one product or service higher than a page containing a product mix.
Good content is equally important for both search engines and site visitors. You can get past search engines by paying for placement to get hits or visitors to your site but there are no second chances with people, prospects, customers, site visitors or what ever you want to call them. If they don't find what they want on their first visit. There is little chance they will return a second time.
The point I am making is that the content of your site plays a very large part in the successful promoting of your site, so a little planning and providing value added services for your customers is a bonus for them and a bonus for your bank account too.
Web sites that have quality content that is focused on a specific product group or service seems to rate higher in search engines.
The content you place on your site, has, is and will always be the main factor for successfully promoting and listing your site in search engines and in motivating your Web site visitors into making a positive decision and finally it will determine your level of success too.
May your week be a successful one.
PETER GREEN
Editor of ~The INDEX Ezine~
Editor@Internet-income-index.com
http://www.Internet-Income-Index.com
Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
"I am a writer, not a business-person. I don't want... Read More
Some left shoes are in isle 5, while the right... Read More
My life's greatest passion is a safari hobby. And what... Read More
After having decided to start a business, the next thing... Read More
An additional benefit of website accessibility is an improved performance... Read More
Most interactive websites nowadays would require a user to log... Read More
One of the things that Internet excels is disseminating information... Read More
As a business you can't afford to ignore the Internet... Read More
A simple website stats counter is not enough if you... Read More
What is web accessibility & why is it important?Web accessibility... Read More
What do you mean, you don't have a website for... Read More
1. Choose a big enough font size. A size 12... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
So you have a good idea for a business and... Read More
When you publish a content site there are times when... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
Web sites are not just places to sell things; they... Read More
I'm one of those people that always wanted a website,... Read More
A website lets you put your products in front of... Read More
Absolutely everything stems from the purpose of your website -... Read More
Internet has opened a whole new world for web developers... Read More
Failure, just like success, is measured differently by each and... Read More
What to put your the website if you are an... Read More
When marketing your website, it's important to know which of... Read More
How do you decide on the content, products and or... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
Designing and creating your own website does not have to... Read More
Simply ensuring your website is accessible to screen reader users... Read More
In the region where my company is located, South Bend,... Read More
"I don't sell anything online, I don't advertise online, in... Read More
Customer service questionnaires can help your clients better understand their... Read More
Every small business owner knows that they need a website,... Read More
Your business website is a critical aspect of being able... Read More
Are bloated images slowing down your web site and causing... Read More
So you want to have a website. You have gone... Read More
There are millions and millions of websites on the Internet.... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
cPanel is a control panel for your website and allows... Read More
In about the Time it takes to Watch a Reality... Read More
August 8 2005, Macromedia announced a release of Studio 8.... Read More
In 1995 a new era of accessibility for disabled people... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
"'Page Not Found' on this Server. Check the URL and... Read More
What is the point of having a website, you may... Read More
Part of the success of most home-based businesses is their... Read More
It's now easier than ever to take payments on the... Read More
1. Choose a big enough font size. A size 12... Read More
Dance is how you pamper your soul and satiate your... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
If you're looking for better web site ROI, chances are,... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
It amazes me how many people try to build serious... Read More
When you consider the billions of individuals and companies on... Read More
While most marketers are beginning to understand the critical importance... Read More
Optimize your time. How much time each day must you... Read More
To the starting internet entrepreneur, there is nothing more discouraging... Read More
Running an effective website is a continuous process. I have... Read More
Just starting out, you can start with a simple informational... Read More
"I have a small business with just a couple of... Read More
1. Many people are not getting good or complete advice.... Read More
Most interactive websites nowadays require data to be presented dynamically... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
If you don't have a web site yet, are thinking... Read More
So your traffic is going through the roof yeah? It's... Read More
When most people build a web site, they think one... Read More
If you were asked to put a value on your... Read More
Web Development |