How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see.

Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company.

And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine.

The main reasons for shopping cart abandonment are*:

  • High shipping prices (72%)

  • Comparison shopping or browsing (61%)

  • Changed mind (56%)

  • Saving items for later purchase (51%)

  • Total cost of items is too high (43%)

  • Checkout process is too long (41%)

  • Checkout requires too much personal information (35%)

  • Site requires registration before purchase (34%)

  • Site is unstable or unreliable (31%)

  • Checkout process is confusing (27%)

To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

TOP TIPS FROM OHIOHELP.NET

1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

2. Don't have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select "1" again.

5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

6. Test special product and package prices with offers on a "Thank You" page or with a "Thank You" email.

7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated "Thank You" follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

NO-COST TRIAL AND INFORMATION

For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

* From research (Fall, 2001) by Vividence Corporation, specializing in Customer Experience Management (CEM) products and services.

--

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

About The Author

Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614) 529-9459.

In The News:


pen paper and inkwell


cat break through


Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

Web Analytics - Getting it Right

Understanding and using web analytics.In recent years, website marketers were... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

The Cost Of A Web Site

Just starting out, you can start with a simple informational... Read More

I Did It: Six Months to a Successful Website

For years now I've been looking to start my own... Read More

How To Get Your Customers To Trust Your Website

Research reveals three important facts:1) The Internet is one of... Read More

Flash Deadly Sins (That Can Kill Your Web Business)

Looks like every client wants a Flash site these days... Read More

What ROI You Should Expect From Your Web Site

Is Your Web Site an Expense or an Investment?Why don't... Read More

Maintaining Your Business Website

QUESTION: Should I build and maintain my business Web... Read More

Selling Your Site: Outsource or Homemade?

To the starting internet entrepreneur, there is nothing more discouraging... Read More

How Your Own Website Helps Your Small Business Grow

What do you mean, you don't have a website for... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

What and How to choose the Right Keywords for Mega Traffic

Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

How to Get Your Website In Front of Thousands of Customers At No Cost To You!

Dan Kennedy once said that if you can't make money... Read More

Streamline your Business Website with a Content Management System

I talk with so many people who have small businesses... Read More

Develop a Solid Website Presence

Starting an internet business can be confusing to non-veterans. The... Read More

Making The Business Case For Web Standards

Through the explosive growth of the Web, companies have realized... Read More

How to Maximize the Value of Every Visitor to Your Website

While most marketers are beginning to understand the critical importance... Read More

KISS Your Website!

Many web developers today are starting to KISS their website,... Read More

Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case

The Disability Discrimination Act states that service providers must not... Read More

Building a Great Intranet Taxonomy

While it may seem like a "quick and easy" task,... Read More

Make Your Artist Website Sell!

SummaryHere's the scoop on what you must know when designing... Read More

Sticking To Your Plan

So you have a good idea for a business and... Read More

Get Your Business on the Web

I can't think of any business alive today that couldn't... Read More

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others... Read More

The Internet Road Map

1) Data CaptureOne easy way to collect e-mail addresses and... Read More

Beware the Software Siren

I've heard several prominent web marketers mention in their classes... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

Web Development Processes and Technical Environments

The process of Web application development is critical to the... Read More