Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.
The key to a human's heart is through food. The key to a web surfer is free information and products. Simply offering free information is not enough to bring visitors to your site. The offering has to have substance and also be worthwhile. The web surfer is constantly asking, "What is in it for me?" If what you are providing is of value, then the word will get out fast. Your service can be anything from free training, white papers, advice, or even a newsletter. Even though you will have the information available, you must still advise everyone you know that it is in place.
My husband does a lot of volunteer work for Rotary and is the district webmaster. He has placed hundreds of pages of information on this site, offering the various clubs tools they can use. Although some do extensively, there are others that have difficulty understanding why they would go there. He spends a great deal of his time showing the value of the site. He even posted free e-learning components on the site so that they could learn how to use an application. It takes work to show people the value.
Eventually over a period of a couple of years, the website was being used by almost every club. Now, they are submitting information about events so that their club is part of the process. You should look at your site in the same way, it is a tool for your customers to access free information, and the more valuable you make that information, the more often they will look on the web. If your free information is only hype, they will turn away in droves.
Although you do not want to overwhelm anyone with information, you can make your site very informative. Make it easy to navigate and find what they want. If you have more information to give out than can be professionally displayed, you could consider putting out a newsletter on current events and other newsworthy items.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More
Every online entrepreneur I talk to is asking the same... Read More
"What's in it for me?" you ask. "Why should I... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
Profiles are one of the best kept secrets around regarding... Read More
Do you make your website just to entertain yourself or... Read More
There are lots of HTML editors on the market, however,... Read More
"How do I improve web site sales figures?" The CEO... Read More
A system development process can follow a number of standard... Read More
Alternate medicine finds its own place in the hearts and... Read More
A lot has changed in the way sites are optimized... Read More
If you're looking for better web site ROI, chances are,... Read More
Mini Websites are the most powerful and cost effective solution... Read More
Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More
If you're fairly new to the Internet scene, you may... Read More
How can we add Word Rich Content to our Websites... Read More
Building a new website can be a lengthy task. From... Read More
I'm a freelance programmer and somehow I managed to get... Read More
That's right. Your method, behavior and strategy you are now... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
Most web sites are more like stage sets than real... Read More
"I don't sell anything online, I don't advertise online, in... Read More
Writing for the web is totally different to writing for... Read More
Do you need a web site? Are you considering getting... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
In the time that I have been using the Internet,... Read More
Your business website is a critical aspect of being able... Read More
Let's begin by setting some limits. If you're like me,... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
So what do you do if need to get a... Read More
"Build it and they will come."--Filed of Dreams (1989) If... Read More
How do you decide on the content, products and or... Read More
If you're anything like most small business owners, you probably... Read More
We've all seen those messages on some websites warning not... Read More
Customer service questionnaires can help your clients better understand their... Read More
The definition of the phrase "Content Management" depends on what... Read More
1. Choose a big enough font size. A size 12... Read More
If you are developing your website on a host that... Read More
If you like the Internet and surfing through the billions... Read More
Now that you have got your domain name registered, your... Read More
Launching a new small business website is often a long... Read More
If you're looking for better web site ROI, chances are,... Read More
Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
When we review the sites of potential clients, there are... Read More
The Disability Discrimination Act states that service providers must not... Read More
Like wine cars get more attractive to collectors as years... Read More
SummaryHere's the scoop on what you must know when designing... Read More
Designing an E-commerce Web site is not as simple as... Read More
An accessible Web site is easily approached, easily understood, and... Read More
Conceptualize, Build and Publish a Web site - What's required... Read More
If you're fairly new to the Internet scene, you may... Read More
In my previous life.....Actually, my previous JOB life, I was... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
Server Side Includes (SSI) with ASP People often... Read More
Many millions of dollars are being wasted on promoting and... Read More
You don't believe in astrology but you check your horoscope... Read More
Q1.Why would I need a web site? A1.- Improve my... Read More
We all start out the same. Some have budgets, some... Read More
When I started my company in 2002, I knew I... Read More
When marketing your website, it's important to know which of... Read More
Although designing a great web site is an important part... Read More
First, using a lot of web graphics, flash, banners and... Read More
Failure, just like success, is measured differently by each and... Read More
There are hundreds of millions of Web surfers today. Each... Read More
Web Development |