If You Build It, They Will Come?

Building a new website can be a lengthy task. From scratch to the client's specification and then implement additional features and/or changes the client usually has. Sometimes far too much attention is put to the development of building the website and then on launch day expect the massess of visitors to flood in. This simply is not the case, unless you have traffic from another of your sites streaming over to the new one.

Time and again I see decent looking websites with no traffic. Even when the designer offers to promote the website, the client most likely refuses on the grounds of cost. In my opinion for a website to succeed in bringing in the masses, a effective promotion and search engine optimisation has to be in force. This costs money, but if you dont get the visitors, you don't get the sales. Making the site pointless and something for the client to look at now and again and admire how nice it looks.

Search engine optimisation, although vital, is only one step to the road to success. Once the website is complete, the site promotion should begin. Infact this stage should be considered while the designer is building the site. Creating the site with search engine optimisation in mind.

Far too many times does a designer create a site, only for the client to go elsewhere for the site promotion. Falling into the trap of paying someone who claims to submit their site to a ridiculous high number of directories and search engines, for instance eight hundred thousand. Fact is, there isn't that many decent search engines and directories. In my opinion only Google, Yahoo and MSN are good search engines to get any traffic from.

For a site promotion to work, a plan is required to maximise the best places to get traffic. This would not only involve submitting manually to the top search engines but also advertising in the best and most appropriate places. Also gaining links to your site from popular sites is important. This all takes time and money.

http://www.onestop-webdesign.com
One Stop Web Site Design uk specialises in creating the complete web site without the buyer having to understand all the jargon. Simply sign up to our low cost monthly plan, and give us an outline of what your website should be about and what products to sell. You can then sit back as we organise everything from hosting, web site development to setting up your shop and web site ready for going live.

In The News:


pen paper and inkwell


cat break through


Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

How Web Templates Are Helping Online Businesses to MultiplyTheir Income

Web templates by nature are created to aid and ease... Read More

Building Websites with Directory Generator

Directory Generator, a product from Armand Morin and Marc Quarles,... Read More

Web Sites ? Should I Learn or not?

A common dilemma most small and medium businesses face when... Read More

4 Marketing Tips for Resourceful Webmasters!

The internet is a sea of knowledge. Getting your information... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

How to Promote Your Law Firm Website On the Internet for Maximum Profit

Making maximum profit from your law firm website is important,... Read More

Tips for Building a Great Business Website

A website is lifeline of internet home business. In order... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me,... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

The Topic Of Your Website

The first thing you will have to deal building your... Read More

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology.... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

Conceptualize, Build and Publish a Web site

Conceptualize, Build and Publish a Web site - What's required... Read More

5 Ways to Build a Website

If you are like me you have wanted to build... Read More

Building a Web Store on Shoestring Budget in less than Four Hours

Starting a business online is no longer as difficult as... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

Database Driven Web Site - Do You Need It?

Many of site owners still don't realize all advantages of... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

Instant Relevant Web Site Content - No Its Not a Bot

In about the Time it takes to Watch a Reality... Read More

Server Stats ? Analyzing Traffic To Your Site

Analyzing traffic to a site is a key factor in... Read More

10 Tips For Running A Profitable Web Site

1. Address your targeted audience on your business site. Example:... Read More

Are You Being Scammed By Your Web Design Company?

This is a growing concern amongst many business owners. Does... Read More

The Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able... Read More

Pick Up Your Own Domain Name

Think up a name and check if yourname.com is available.... Read More

7 Questions to Understand Your Customer Better

Customer service questionnaires can help your clients better understand their... Read More